Marketing and Communications Specialist

🇺🇸 Gainesville, FL

🕑 Full-Time

💰 $50K - $60K

💻 Communications

🗓️ June 19th, 2025

Salesforce

Edtech.com's Summary

The University of Florida is hiring a Marketing and Communications Specialist. This role involves creating strategic storytelling and compelling content to advance the College of Liberal Arts and Sciences' external engagement and fundraising efforts, while collaborating with the Office of Advancement and Alumni Affairs team.

Highlights

Develop and produce donor-centered written content and creative campaign materials.
Craft marketing materials such as brochures, proposals, impact reports, and press releases aligned with the college's branding.
Implement and manage email marketing campaigns using segmentation and automation tools.
Analyze digital campaign performance metrics via Salesforce to optimize engagement and donor retention.
Produce multimedia content including graphics, banners, videos, and social media assets.
Manage marketing projects, schedules, and collaborate on strategic communications planning.
Required qualifications include a bachelor's degree with two years of relevant experience or an equivalent combination of education and experience.
Preferred qualifications include a master's degree, experience in higher education marketing, strong storytelling and writing skills, and proficiency with Windows, Microsoft Office, Google Analytics, HTML, and Salesforce.
Salary range is $50,000 - $60,000 with eligibility for comprehensive benefits including paid leave and health insurance.