Edtech.com's Summary

The Pennsylvania State University is hiring a Marketing and Communications Specialist. The role involves executing and coordinating marketing and promotional communications across various media, developing content for multiple formats, ensuring compliance with standards, monitoring digital analytics, and participating in strategic marketing and communications planning.

Highlights

Develop and execute marketing and promotional communications including print, electronic, social media, and emerging media.
Create, edit, and proofread content for fact sheets, brochures, newsletters, websites, advertisements, and feature stories.
Prepare creative briefs and deliver presentations of creative work to clients.
Monitor news, media presence, and track website and digital traffic analytics.
Ensure compliance with accessibility standards, contractual, confidentiality, privacy policies, and style guidelines.
Plan and oversee event promotions and collaborate with agencies and vendors on campaigns.
Communicate campaign implementation status with clients and management.
Bachelor’s degree required with 1+ years of relevant experience or equivalent education and experience.
No certifications required; employment contingent on successful background checks and U.S. work authorization.
Salary range: $46,400 to $67,300 with competitive benefits including medical, dental, vision, retirement plans, paid time off, and a 75% tuition discount for employees and eligible families.

Marketing and Communications Specialist Full Description

APPLICATION INSTRUCTIONS:

CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply here, apply internally through Workday.
CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. Please do not apply here, apply internally through Workday.
If you are NOT a current employee or student, please click "Apply" and complete the application process for external applicants.

Approval of remote and hybrid work is not guaranteed regardless of work location. For additional information on remote work at Penn State, see Notice to Out of State Applicants.

POSITION SPECIFICS

The Penn State College of Medicine in Hershey, PA is seeking a Marketing and Communications Specialist employs a variety of marketing, communications, and public relations strategies that may include direct mail, advertising, web, email, social media, news media, special events, and other methods; researches and translates various forms of subject matter to produce content for fact sheets, brochures, articles, newsletters, digital signage, and other internal or external communications; participates in the planning of marketing and/or communications strategy; creates, conceptualizes, edits, implements, and enhances communications and content including website, advertisements, articles, and feature stories.

Execute and coordinate the production of marketing and/or promotional communications that may include print, electronic, social media, new/emerging media, and other collateral that is in accordance with the unit's approved strategic marketing plan and objectives
Contribute to content for fact sheets, brochures, articles, newsletters, speaker remarks, and other internal or external communications
Edit and proofread publications, including websites, advertisements, articles, brochures, feature stories, etc.
Prepare creative briefs for concept development and creative expression; deliver presentations of creative work to clients
Monitor news and media presence; monitor and track analytics of website and digital traffic
Ensure compliance with accessibility standards, contractual obligations, confidentiality and privacy policies, and style and standard guidelines
Plan and oversee the implementation of event promotions
Collaborate with agencies and other vendor partners on campaigns
Monitor and communicate the status of tactical campaign implementation with clients and management
Collaborate in the planning of marketing and/or communications strategy

MINIMUM EDUCATION, WORK EXPERIENCE & REQUIRED CERTIFICATIONS
Bachelor's Degree1+ years of relevant experience; or an equivalent combination of education and experience

acceptedRequired Certifications:None

BACKGROUND CHECKS/CLEARANCES
Employment with the University will require successful completion of background check(s) in accordance with University policies.

Penn State does not sponsor or take over sponsorship of a staff employment Visa. Applicants must be authorized to work in the U.S.

SALARY & BENEFITS
The salary range for this position, including all possible grades, is $46,400.00 - $67,300.00.

Salary Structure - Information on Penn State's salary structure

Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional well-being. In addition to comprehensive medical, dental, and vision coverage, employees enjoy robust retirement plans and substantial paid time off which includes holidays, vacation and sick time. One of the standout benefits is the generous 75% tuition discount, available to employees as well as eligible spouses and children. For more detailed information, please visit our Benefits Page.

CAMPUS SECURITY CRIME STATISTICS

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here.

EEO IS THE LAW

Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.Penn State is committed to and accountable for advancing equity, respect, and belonging. We embrace individual uniqueness, as well as a culture of belonging that supports equity initiatives, leverages the educational and institutional benefits of inclusion in society, and provides opportunities for engagement intended to help all members of the community thrive. We value belonging as a core strength and an essential element of the university's teaching, research, and service mission.

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PA State Labor Law Poster

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Original Job Description