Marketing & Audience Development Manager

Edtech.com's Summary

University of Nebraska-Lincoln is hiring a Marketing & Audience Development Manager. This role leads integrated marketing strategies and campaigns to grow audiences, focuses on digital and emerging platforms, supervises marketing staff, and collaborates with internal teams to support key initiatives including fundraising and market expansion.

Highlights

Lead integrated marketing strategy and campaign direction for audience growth and organizational priorities.
Set marketing priorities and ensure aligned messaging and targeting across campaigns.
Supervise marketing staff and incorporate audience insights and performance data into ongoing strategies.
Collaborate with internal teams on major initiatives, fundraising, and market expansion.
Requires knowledge of emerging digital tools and technologies, including AI applications.
Proficiency with digital marketing and analytics tools.
Bachelor’s degree in communications, marketing, advertising, public relations, or related field with 5 years of experience; supervisory experience required.
Preferred experience in public media or mission-driven organizations and audience growth strategies on digital and broadcast platforms.
Criminal history background check required.
Posted salary minimum: $66,400 per year.

Marketing & Audience Development Manager Full Description

University of Nebraska-Lincoln Employment Website

Toggle navigation

Marketing & Audience Development Manager Bookmark this Posting Print Preview | Apply for this Job

Please see Special Instructions for more details.

Click on “Apply for this Job”. You will then either create an application or edit your current application that is on file. You will be required to attach your cover letter, resume, and list of references as three (3) separate documents in MS Word or PDF format.

Position Information

Working Title	Marketing & Audience Development Manager
Department	University Television-0912
Requisition Number	S_260288
Posting Open Date	04/14/2026
Application Review Date: (To ensure consideration, please submit all application materials before review date)	04/27/2026
Posting Close Date
Open Until Filled	Yes
Description of Work	Nebraska Public Media is seeking a strategic and collaborative leader to serve as Marketing & Audience Development Manager. Reporting to the Director of Communications & Engagement, this position leads integrated marketing strategy and campaign direction to grow audiences and advance organizational priorities, with a focus on digital and emerging platforms. The Marketing & Audience Development Manager sets marketing priorities, brings audience growth considerations into early-stage project planning, and ensures alignment of messaging and targeting across campaigns. This role supervises marketing staff and integrates audience insights and performance data into planning, evaluation, and ongoing strategy refinement. The position collaborates closely with internal teams to support major initiatives, fundraising efforts, and market expansion. As an EO employer, the University of Nebraska considers qualified applicants for employment without regard to race, color, ethnicity, national origin, sex, pregnancy, sexual orientation, gender identity, religion, disability, age, genetic information, veteran status, marital status, and/or political affiliation. See https://equity.unl.edu/notice-nondiscrimination/
Minimum Required Qualifications	Bachelor’s degree in communications, marketing, advertising, public relations or related field and five (5) years of progressively responsible experience in marketing, communications, or audience development Additional years of relevant experience or completed relevant education may substitute for required education/experience on a year-for-year basis. At least two years of direct supervisory experience managing professional staff. Demonstrated experience developing integrated marketing strategies. Knowledge of emerging digital tools and technologies, including artificial intelligence applications, to support marketing workflows. Strong understanding of audience segmentation and targeting. Proficiency with digital marketing and analytics tools. Ability to manage multiple projects in a fast-paced environment. Ability to learn new technologies and adapt to a changing media landscape.
Preferred Qualifications	Experience in public media or mission-driven organizations. Experience with audience growth strategies across digital and broadcast platforms. Knowledge of public media industry.
Pre-Placement Driving Record Review Required	No
Physical Required	No
Commercial Driver’s License (CDL) required. Subject to DOT approved pre-employment & random testing for alcohol and controlled substances.	No
Criminal History Background Check Required	Yes
Posted Salary	$66,400/year minimum
How to Apply	Click on “Apply for this Job”. You will then either create an application or edit your current application that is on file. You will be required to attach your cover letter, resume, and list of references as three (3) separate documents in MS Word or PDF format.
For questions or accommodations related to this position contact	Humanresources@nebraskapublicmedia.org
Job Category (old)	Managerial/Professional
Job Type	Full-Time
Alternate Work Schedule (if other than 8-5)
Work Location (City, State)	Lincoln, NE
Position funded by grant or other form of temporary funding?	No
If Temporary, indicate end date
Planned Hire Date:
Appointment End Date

Supplemental Questions

Required fields are indicated with an asterisk (*).

Required Documents

Required Documents

Resume
Cover Letter
List of References

Optional Documents

Connect with #UNL

Campus Links

Policies

TIPS Incident Reporting

University of Nebraska–Lincoln About the Big Ten Conference

University of Nebraska System

To ensure the security of your data, you will be logged out due to inactivity in 3 minutes at
.

Any data not saved will be lost.

Click 'OK' to keep your session active.

Original Job Description