Social Media Strategy and Engagement Coordinator

Edtech.com's Summary

Shepherd University is hiring a Social Media Strategy and Engagement Coordinator. The Coordinator develops, implements, and evaluates social media strategies to enhance the university's brand and engagement while supporting recruitment and public awareness. This role manages day-to-day social media operations, creates multimedia content, collaborates with campus partners, tracks analytics, provides training, and contributes to web projects.

Highlights

Develop and implement social media strategies aligned with university goals.

Manage daily operations of Shepherd University’s primary social media accounts, including content creation and audience engagement.

Create multimedia content such as graphics, photos, videos, and digital storytelling.

Collaborate with Communications and Marketing, Enrollment Management, and other campus departments for cohesive messaging.

Perform social media analytics and prepare performance reports.

Provide training and consultation to campus units on social media best practices.

Manage the University’s online events calendar and handle office purchasing for Communications and Marketing.

Required to have a bachelor's degree and experience managing multiple social media accounts, content creation, and familiarity with analytics and WordPress.

Preferred skills include knowledge of digital accessibility standards, higher education experience, and proficiency with Adobe Creative Cloud and video editing.

Starting salary at $43,000 for a full-time, 12-month exempt position within the University Communications department.

Social Media Strategy and Engagement Coordinator Full Description

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Posting Details

Posting Information

Posting Number	S390P
Working Title	Social Media Strategy and Engagement Coordinator
FLSA	Exempt
Pay Grade	Non-Classified
Advertised Salary	Starting at $43,000
Position Status	Full Time
Appointment Length	12 Months
Department	University Communications
Job Summary/Basic Function	The Social Media Strategy and Engagement Coordinator is a creative, strategic communicator responsible for developing, implementing, and evaluating social media strategies that elevate Shepherd University’s brand, strengthen engagement, and support recruitment, retention, and public awareness. This position produces compelling multimedia content; manages day‑to‑day operations of Shepherd’s primary social media accounts; and provides leadership in cross‑platform digital engagement. The Coordinator works collaboratively with the Division of Communications and Marketing, Enrollment Management, and other campus partners to ensure cohesive messaging and brand consistency across digital platforms. Responsibilities include content creation, digital storytelling, social media analytics, training campus departments on best practices, managing the University’s online events calendar, handling office purchasing, and contributing to new website development projects. The successful candidate will be highly motivated, detail‑oriented, and able to work independently while coordinating closely with the Executive Director of University Communications. Flexible scheduling, including occasional evenings and weekends, is required.
Minimum Qualifications	Bachelors degree required. Demonstrated experience managing multiple organizational social media accounts across various platforms. Experience creating engaging digital content, including copywriting, photography, and basic graphic design. Familiarity with social media analytics and reporting them to different audiences. Experience with graphic design and digital photography. Experience with website content management using WordPress or a similar platform. Equivalent combination of experience and training which provides the required knowledge, skills and abilities may be considered as meeting the minimum qualifications, at the direction of the hiring supervisor.
Preferred Qualifications	Familiarity with digital accessibility standards (WCAG/ADA) for web and social media. Experience planning and executing comprehensive social media strategies. Experience in higher education or a similarly decentralized environment. Proficiency with Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere, Rush, etc.). Videography and video editing skills.
Posting Date	04/14/2026
Close Date
Special Instructions Summary	Appointment to this position will be contingent upon a satisfactory background check. We believe in work-life balance and keeping time for things we love outside our work. Shepherd University offers generous employee benefits, including: o 13 paid holidays o 24 days annual leave (vacation) per year o 18 sick days per year and the flexibility to use that time to care for immediate family members o Wide range of health insurance and other benefits o 401(a) retirement savings with 6% contribution match; eligibility to continue health insurance post-retirement, and other retiree perks o Tuition waivers for employees and their dependents

Job Duties

Description of Job Duties	The Social Media Strategy and Engagement Coordinator develops and implements comprehensive social media strategies that align with University goals while managing the day‑to‑day operations of Shepherd University’s primary social media accounts, including planning, posting, scheduling, monitoring, and audience engagement. The Coordinator should be a creative individual capable of recognizing, attending, and sharing opportunities for creating compelling content to tell Shepherd’s story. produces platform‑appropriate content—such as graphics, photos, videos, and short‑form multimedia storytelling—responds to comments and messages to foster community interaction, tracks analytics, and prepares reports to evaluate performance. This role also creates engaging digital content for social media, web, and other digital communication channels; captures and edits photos and short‑form videos; designs graphics using approved tools; and supports long‑term digital storytelling initiatives. The Coordinator supports third-party vendors and coordinates necessary social media engagement to promote Shepherd University and its programs. The Coordinator collaborates with departments across campus to develop brand‑consistent content, provides training and consultation for units managing social media accounts, assists in maintaining cohesive messaging across platforms, and coordinates with Enrollment Management and other divisions on strategic digital initiatives. Additional responsibilities may include assisting with routine website updates and contributing to website redevelopment projects, managing the University’s online events calendar, overseeing purchasing and procurement for the Communications and Marketing Office, maintaining digital assets and workflow systems, conducting market and audience research, and performing additional duties or special projects as assigned by the Executive Director of University Communications.

Description of Job Duties

The Social Media Strategy and Engagement Coordinator develops and implements comprehensive social media strategies that align with University goals while managing the day‑to‑day operations of Shepherd University’s primary social media accounts, including planning, posting, scheduling, monitoring, and audience engagement. The Coordinator should be a creative individual capable of recognizing, attending, and sharing opportunities for creating compelling content to tell Shepherd’s story. produces platform‑appropriate content—such as graphics, photos, videos, and short‑form multimedia storytelling—responds to comments and messages to foster community interaction, tracks analytics, and prepares reports to evaluate performance. This role also creates engaging digital content for social media, web, and other digital communication channels; captures and edits photos and short‑form videos; designs graphics using approved tools; and supports long‑term digital storytelling initiatives. The Coordinator supports third-party vendors and coordinates necessary social media engagement to promote Shepherd University and its programs. The Coordinator collaborates with departments across campus to develop brand‑consistent content, provides training and consultation for units managing social media accounts, assists in maintaining cohesive messaging across platforms, and coordinates with Enrollment Management and other divisions on strategic digital initiatives. Additional responsibilities may include assisting with routine website updates and contributing to website redevelopment projects, managing the University’s online events calendar, overseeing purchasing and procurement for the Communications and Marketing Office, maintaining digital assets and workflow systems, conducting market and audience research, and performing additional duties or special projects as assigned by the Executive Director of University Communications.

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Documents Needed to Apply

Required Documents

Resume
Cover Letter
List of Professional References

Optional Documents

Letter of Recommendation
Curriculum Vitae
Letter of Reference 1
Letter of Reference 2
Letter of Reference 3

VISIT 301 N KING ST, SHEPHERDSTOWN, WV 25443

MAIL P.O. BOX 5000, SHEPHERDSTOWN, WV 25443

CALL 304.876.5000

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Original Job Description