McGraw Hill
Marketing Automation Data Ops Sr. Specialist
🇺🇸 Remote - US
🕑 Full-Time
💰 $105,000 - $135,000
💻 Data Science
🗓️ April 10th, 2024
ETL Python SQLImpact the Moment
Our team thrives on building meaningful relationships with educators and learners. With that comes the unique opportunity to touch lives across the country and experience first-hand the difference your hard work makes.
How can you make an impact?
The Marketing Data Operations Developer is responsible for helping the McGraw Hill Higher Education team build ETL processes, manage marketing data, build segmentation and support cross-team analytics and marketing automation efforts. This role reports to the Director of Marketing Automation, and will be a key contributor to marketing data architecture and data transformation and segmentation process development.This is a remote position open to applicants within the United States and requires up to 10% travel for the year.
What you will do:
What you will do:
- Develop standardized data extraction, transformation, and load processes for McGraw Hill Higher Education, to support analytics and marketing segmentation
- Optimize and maintain our ETL processes and provide documentation on purpose and usage
- Develop best practices for data governance
- Solve problems with internal and external clients on data issues
- Develop a standardized and comprehensive segmentation library of MHE customers, for use in marketing automation campaigns and marketing analytics
- Segment customers based on internal and external attributes to clearly identify opportunities for growth, drive targeting strategies and measure overall portfolio performance.
- Work directly with the Marketing Automation team to ready segments for use in Marketo
- Be responsible for end-to-end segmentation process, from development, data transmission optimization and the documentation process
- Collaborate with product teams to design, measure, and prioritize marketing investments to drive profitable growth through linkage analyses of various marketing programs utilizing both operational and financial data
- Support design of analytical framework to integrate ROI insights from segmentation, marketing mix, purchase funnel, and user experience analyses
- Enhance and develop reporting capabilities to provide clear line of sight into key performance trends and metrics for all levels of management
- Produce visuals (charts, infographics) and presentations to communicate findings clearly and effectively to internal stakeholders
- Support the Marketing Automation by building and optimizing backend automation, including our email build process and reporting
- Support Java Velocity script development to leverage in-platform personalization and segmentation
- General awareness of the Marketing Automation process to cover for the Marketing Automation team during high volume periods or team absences
We’re looking for someone who has:
- Bachelor’s Degree
- 4 years of experience working in a data operations and/or marketing science role handling large, complex data.
- Over 4 years of experience working with SQL, database design and architecture and building ETL processes and shared query libraries
- 4 years of experience working with Python, JavaScript, and web analytics tools (particularly Google Analytics)
- 2 years of experience working with data visualization platforms like Domo or Tableau
- Experience working with Marketo and Salesforce
- Applied knowledge of advanced statistical techniques used in quantitative analysis
- The ability to select the appropriate tools and solutions to answer a client’s central business issue (preferred)
The work you do at McGraw Hill will be work that matters. We are collectively designing content that will build the future of education. Play your part and experience a sense of fulfilment that will inspire you to even greater heights. If you are curious, open to new ideas and ready to make a difference, we want to talk to you.
The pay range for this position is between $105,000 and $135,000 annually, however, base pay offered may vary depending on job-related knowledge, skills, experience, and location. An annual bonus plan may be provided as part of the compensation package, in addition to a full range of medical and/or other benefits, depending on the position offered. This information is provided per the Colorado Equal Pay Act.
McGraw Hill recruiters always use a “@mheducation.com” email address and/or from our Applicant Tracking System, iCIMS. Any variation of this email domain should be considered suspicious. Additionally, McGraw Hill recruiters and authorized representatives will never request sensitive information in email.
McGraw Hill uses an automated employment decision tool (AEDT) to assist in the screening process by recommending candidates with “like skills” based on resume and job data. To request an alternative screening process, please select “Opt-Out” when asked to “Consent to use of Automated Employment Decision Tools” during the application.
