Marketing Automation Operations Specialist (Seramount)

Seramount, (part of EAB) is a global talent services firm that helps HR leaders prepare for the workplace of tomorrow. We have over four decades of experience creating employee-centric strategies that align with business outcomes for our 600 partner organizations. By combining data-driven insights, expert research, advisory services, and innovative technology, we help unlock what’s possible with a truly engaged workforce.

Our business is in growth mode and offers the right person the opportunity to be a part of a dynamic, creative, and highly skilled team partnering with leading companies to build an employee-centric workplace.

At EAB and Seramount, we serve not only our partner institutions and organizations but each other—that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards.

For more information, visit our  Careers page. 

The Role in Brief:

Manager, Digital Marketing Operations & Analytics (Seramount)

The Manager, Digital Marketing Operations & Analytics (Seramount) will be responsible for providing operational, technical, and analytical support within the Seramount digital marketing function serving corporate partners.

This role ensures Seramount’s digital marketing programs are scalable and measurable by managing core marketing operations (automation in Marketo, Salesforce integration, database management) and advancing digital marketing enablement and analytics (multi-channel reporting, campaign setup and tracking, and performance measurement across web, social, paid, and email).

The ideal candidate is a problem solver and capable of using project management skills to drive simple and efficient solutions in a complex environment. The role requires building strong collaborative relationships, paying meticulous attention to detail, and communicating with individuals at all levels of the organization. The ideal candidate combines technical expertise in platforms like Marketo, Salesforce, and Google Analytics and Tag Manager with strong collaboration skills, attention to detail, and the ability to help the team scale its digital marketing impact.

The position is open to remote candidates in the continental U.S., as well as those interested in a hybrid position based in Washington, D.C. and Richmond, VA. For remote candidates, travel to one of our offices in Washington D.C. and/or Richmond, VA is required periodically throughout the year.

Primary Responsibilities:

Marketing Automation and Technologies

• Assist with the planning and execution of a wide range of marketing operations projects to improve campaign tracking, lead management, and overall execution of marketing campaigns.
• Build and maintain program, campaign, and asset templates in Marketo; update as business needs evolve.
• Respond to requests for support, training, and troubleshooting directed to the marketing operations team and deliver solutions with a customer-focused attitude.
• Partner with Salesforce teams to ensure accurate and timely data sync with Marketo.
• Assist in the research and implementation of new technologies as they are added to the marketing technology stack.

Reporting and Analytics

• Working collaboratively, create and maintain dashboards and reports integrating data from Marketo, Salesforce, Google Analytics, and other digital and social platforms to track progress made toward marketing goals.
• Analyze marketing and sales data using Salesforce reports and other tools.
• Partner with web, paid, email, and organic channel managers to contribute to integrated campaign performance reports.
• Audit attribution, tracking, and lead source data to ensure accuracy.

Digital Enablement

• Configure and manage tracking codes, tags, and pixels via Google Tag Manager and related tools to support website strategy.
• Conduct QA on campaign assets (e.g., links, UTMs, accessibility, formatting) to support error-free launches.
• Document processes, build playbooks, and contribute to team training to help scale Seramount’s digital marketing function.
• Provide coordination and operational support to digital channel managers to ensure successful execution and consistency.

Database

• Develop and maintain programs within Marketo for data hygiene, data enrichment, progressive profiling, customized governance filters, and data privacy compliance.
• Identify opportunities for normalizing marketing data to facilitate segmentation and engage with prospects through targeted campaigns.
• Manage creation of marketing segmentation, working with demand generation to ensure all users can identify and reach key buyer audiences with speed and intention.
• Create and share monthly reports on data cleanliness within Marketo.

Basic Qualifications:

• Bachelor’s degree or equivalent experience in a technical field such as data, IT, or marketing
• 2+ years of experience in B2B marketing operations, automation, and analytics
• Hands-on experience with Salesforce and administrative experience with Marketo (preferred) or another enterprise marketing automation platform; strong proficiency with CRM systems and database management
• Experience with multi-channel marketing analytics (e.g., Google Analytics GA4, LinkedIn Campaign Manager, Marketo reporting, Salesforce reports)
• Familiarity with Google Tag Manager and setting up cross-platform analytics, code, UTM links, tags, and pixels
• Demonstrated ability to build and maintain marketing performance dashboards and reports
• Strong attention to detail and commitment to data accuracy.
• Desire to continue learning and growing in all aspects of digital marketing operations, technology, and analytics

Ideal Qualifications:

• Experience with data visualization tools (e.g., Tableau, Power BI a plus)
• Advanced Microsoft Excel skills (e.g., VLOOKUP, pivot tables)
• Experience creating project plans and managing projects from start to finish (e.g., Asana or similar a plus)
• Strong technical proficiency in HTML/CSS and database management
• Solid understanding of digital marketing principles (inbound marketing, lead generation, customer lifecycle management)
• Ability to work collaboratively in a results-driven, team-oriented environment
• Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB’s mission, values, and aspiration

If you’ve reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome new perspectives and learn from each other’s unique experiences. We would encourage you to submit an application if this is a role you would be passionate about doing every day.

Compensation:

The anticipated starting salary (base) range for this role is $42,000 to $62,500 per year.  Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. At EAB, it is not typical for an individual to be hired at or near the top of the starting salary range for their role.

This hire will additionally be eligible for discretionary bonus or incentive compensation. Variable compensation may depend on various factors, such as individual and organizational performance.

Benefits:

This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future.

At EAB, we believe that to fulfill our mission to “make education smarter and our communities stronger” we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard.

To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don’t discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.