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edtech.com
University of Florida logo

University of Florida

Marketing Automation Specialist (Enrollment Marketing and Communications)

🇺🇸 Hybrid - Gainesville, FL

🕑 Full-Time

💰 $50K

💻 Marketing

🗓️ September 1st, 2025

CRM Salesforce WCAG

Edtech.com's Summary

University of Florida is hiring a Marketing Automation Specialist for Enrollment Marketing and Communications. The role involves collaborating with the Enrollment Marketing and Communications team to develop and execute communication plans, managing email communication strategies through CRM systems, and analyzing data to support enrollment management decisions while adhering to university brand standards.

Highlights
  • Develop and implement communication plans to boost engagement and enrollment.
  • Manage comprehensive email strategies including segmentation, personalization, testing, automation, and deployment.
  • Create and maintain CRM communication templates that comply with brand standards.
  • Analyze data and generate reports to improve workflows and support decision-making.
  • Maintain strong relationships with functional clients including the Enrollment Management team.
  • Stay informed on marketing automation, email marketing platforms, and emerging communication technologies.
  • Proficiency with CRM systems such as Slate, Salesforce, and HubSpot preferred.
  • Experience with Google Analytics, Google Ads, email compliance regulations, and familiarity with WCAG 2.1 is advantageous.
  • Minimum qualification: Bachelor’s degree and one year of relevant experience or equivalent combination.
  • Salary of $50,000 annually with benefits including health insurance, retirement plans, paid time off, tuition assistance, and loan forgiveness eligibility.

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