The University of Texas at Dallas
Marketing Communications Manager
🇺🇸 Hybrid - Richardson, TX
🕑 Full-Time
💰 $70,000 per Month
💻 Marketing
🗓️ September 19th, 2025
Canva
CRM
Salesforce
Edtech.com's Summary
University of Texas at Dallas is hiring a Marketing Communications Manager. The role involves implementing Salesforce projects, conducting data mining, and generating business intelligence reports to support executive and professional student recruitment goals, while collaborating with program teams and university personnel on social media and digital marketing initiatives.
Highlights
- Develop and manage program-specific online and email drip campaigns using Salesforce Marketing Cloud.
- Analyze campaign performance and generate ROI reports utilizing Salesforce CRM.
- Create and maintain custom admission and enrollment reports and dashboards to ensure data quality.
- Design web and landing page mock-ups using Canva with SEO and AI optimization integration.
- Collaborate with JSOM and UT Dallas teams in Salesforce, marketing, external relations, and web services.
- Research and share emerging trends and best practices in higher education marketing and recruitment.
- Supervise and mentor student workers involved in marketing activities.
- Required qualifications: Bachelor's degree and five years of marketing communications and advertising experience or equivalent.
- Preferred qualifications include an MS in Communications, Arts, Business Administration, MIS, or Marketing and Salesforce Administrator Certification with skills in Marketing Cloud, HTML/CSS, Google AdWords, Adobe Creative Suite, Canva, SEO/AIO, and AP Style editing.
- Salary is $70,000 per year with a full-time regular position status.
Marketing Communications Manager Full Description
Marketing Communications Manager
Posting Details
Posting Details
Posting Number | S06619P
Position Title | Marketing Communications Manager
Functional Title |
Department | Executive Education
Salary Range | $70,000
Pay Basis | Monthly
Position Status | Regular full-time
Location | Richardson
Position End Date (if temporary) |
Posting Open Date | 09/18/2025
Posting Close Date |
Open Until Filled | No
Desired Start Date | 10/13/2025
Job Summary | Are you seeking a rewarding opportunity in higher education that offers a supportive, collaborative work environment, a comprehensive benefits package, including employee tuition assistance and a flexible work schedule?
The Jindal School of Management (JSOM) Executive Education at UT Dallas is seeking a detail-oriented professional with experience in CRM, recruitment, and marketing to join our team as a Marketing Communications Manager. Apply today and become a valued part of our dynamic team!
The Marketing Communications Manager will be responsible for implementing Salesforce projects, conducting data mining, and generating business intelligence reports to support executive and professional student recruitment goals. This role will also collaborate with program teams, the school, and the broader university to support social media and digital marketing initiatives across multiple platforms.
Minimum Education and Experience | Bachelor’s degree; five years experience in marketing communications and advertising; or equivalent combination of education and experience.
Preferred Education and Experience | Preferred Education and Experience
Preferred Education: MS in Communications, Arts, Business Administration, MIS, or Marketing
Preferred Qualifications: Salesforce Administrator Certification; experience with Marketing Cloud, HTML/CSS, Google AdWords, Adobe Creative Suite, Canva, SEO/AIO, and AP Style editing
Internal applicants may be given priority
Other Qualifications | To the extent this position requires the holder to research, work on, or have access to critical infrastructure as defined in Section 117.001(2) of the Texas Business and Commerce Code, the ability to maintain the security or integrity of the critical infrastructure is a minimum qualification to be hired and to continue to be employed in the position.
Essential Duties and Responsibilities | Essential Duties and Responsibilities Develop program specific online campaigns and design customized email drip campaigns in Salesforce Marketing Cloud. Track campaign performance, generate ROI reports and analyze results for continuous improvement using Salesforce CRM. Build and maintain custom admission and enrollment reports and/or dashboards to monitor data quality and integrity. Create mock-up designs of web and landing pages using Canva integrating search engine and AI optimization. Collaborate with JSOM and UTD personnel in Salesforce, marketing, external relations, and web services. Research and identify opportunities, trends and best practices in higher education marketing and recruitment to share out with Executive Education team. Stay current on emerging technologies, applications, and integrations. Supervise and mentor student worker in marketing tasks. Perform other duties as assigned.
Physical Demands and Working Conditions |
Physical Activities |
Working Conditions |
Additional Information | Remote Work Notice:
After the probationary period, this role may be eligible for a hybrid (partly remote/partly in office) work schedule, subject to business need and manager approval. Must be located within the DFW Area and have the ability to be on campus with 24 hours of notice. A UT Dallas Remote Work Agreement will be required within 14 days after approval
What We Can Offer
UT Dallas is an Equal Opportunity Employer. We offer an employee-friendly work environment with a comprehensive benefit package including:
Competitive Salary
Tuition Benefits
Internal Training
Medical insurance – including 100% paid employee medical coverage for full-time employees
Dental Insurance
Vision Insurance
Long and short-term disability
Retirement Plan Options
Paid time off
Paid Holidays All UT Dallas employees have access to various professional development opportunities, including a membership to Academic Impressions, LinkedIn Learning, and UT Dallas Bright Leaders Program.
Visit https://hr.utdallas.edu/employees/benefits/ for more information.
If you are looking for a rewarding career opportunity with great benefits? Look no further! Join our team!
Special Instructions Summary |
Important Message | 1) All employees serve as a representative of the University and are expected to display respect, civility, professional courtesy, consideration of others and discretion in all interactions with members of the UT Dallas community and the general public.
2) The University of Texas at Dallas is committed to providing an educational, living, and working environment that is welcoming, respectful, and inclusive of all members of the university community. UT Dallas does not discriminate on the basis of race, color, religion, sex (including pregnancy), sexual orientation, gender identity, gender expression, age, national origin, disability, genetic information, or veteran status in its services, programs, activities, employment, and education, including in admission and enrollment. The University is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities. To request reasonable accommodation in the employment application and interview process, contact the ADA Coordinator. For inquiries regarding nondiscrimination policies, contact the Title IX Coordinator.
Position Title | Marketing Communications Manager
Functional Title |
Department | Executive Education
Salary Range | $70,000
Pay Basis | Monthly
Position Status | Regular full-time
Location | Richardson
Position End Date (if temporary) |
Posting Open Date | 09/18/2025
Posting Close Date |
Open Until Filled | No
Desired Start Date | 10/13/2025
Job Summary | Are you seeking a rewarding opportunity in higher education that offers a supportive, collaborative work environment, a comprehensive benefits package, including employee tuition assistance and a flexible work schedule?
The Jindal School of Management (JSOM) Executive Education at UT Dallas is seeking a detail-oriented professional with experience in CRM, recruitment, and marketing to join our team as a Marketing Communications Manager. Apply today and become a valued part of our dynamic team!
The Marketing Communications Manager will be responsible for implementing Salesforce projects, conducting data mining, and generating business intelligence reports to support executive and professional student recruitment goals. This role will also collaborate with program teams, the school, and the broader university to support social media and digital marketing initiatives across multiple platforms.
Minimum Education and Experience | Bachelor’s degree; five years experience in marketing communications and advertising; or equivalent combination of education and experience.
Preferred Education and Experience | Preferred Education and Experience
Preferred Education: MS in Communications, Arts, Business Administration, MIS, or Marketing
Preferred Qualifications: Salesforce Administrator Certification; experience with Marketing Cloud, HTML/CSS, Google AdWords, Adobe Creative Suite, Canva, SEO/AIO, and AP Style editing
Internal applicants may be given priority
Other Qualifications | To the extent this position requires the holder to research, work on, or have access to critical infrastructure as defined in Section 117.001(2) of the Texas Business and Commerce Code, the ability to maintain the security or integrity of the critical infrastructure is a minimum qualification to be hired and to continue to be employed in the position.
Essential Duties and Responsibilities | Essential Duties and Responsibilities Develop program specific online campaigns and design customized email drip campaigns in Salesforce Marketing Cloud. Track campaign performance, generate ROI reports and analyze results for continuous improvement using Salesforce CRM. Build and maintain custom admission and enrollment reports and/or dashboards to monitor data quality and integrity. Create mock-up designs of web and landing pages using Canva integrating search engine and AI optimization. Collaborate with JSOM and UTD personnel in Salesforce, marketing, external relations, and web services. Research and identify opportunities, trends and best practices in higher education marketing and recruitment to share out with Executive Education team. Stay current on emerging technologies, applications, and integrations. Supervise and mentor student worker in marketing tasks. Perform other duties as assigned.
Physical Demands and Working Conditions |
Physical Activities |
Working Conditions |
Additional Information | Remote Work Notice:
After the probationary period, this role may be eligible for a hybrid (partly remote/partly in office) work schedule, subject to business need and manager approval. Must be located within the DFW Area and have the ability to be on campus with 24 hours of notice. A UT Dallas Remote Work Agreement will be required within 14 days after approval
What We Can Offer
UT Dallas is an Equal Opportunity Employer. We offer an employee-friendly work environment with a comprehensive benefit package including:
Competitive Salary
Tuition Benefits
Internal Training
Medical insurance – including 100% paid employee medical coverage for full-time employees
Dental Insurance
Vision Insurance
Long and short-term disability
Retirement Plan Options
Paid time off
Paid Holidays All UT Dallas employees have access to various professional development opportunities, including a membership to Academic Impressions, LinkedIn Learning, and UT Dallas Bright Leaders Program.
Visit https://hr.utdallas.edu/employees/benefits/ for more information.
If you are looking for a rewarding career opportunity with great benefits? Look no further! Join our team!
Special Instructions Summary |
Important Message | 1) All employees serve as a representative of the University and are expected to display respect, civility, professional courtesy, consideration of others and discretion in all interactions with members of the UT Dallas community and the general public.
2) The University of Texas at Dallas is committed to providing an educational, living, and working environment that is welcoming, respectful, and inclusive of all members of the university community. UT Dallas does not discriminate on the basis of race, color, religion, sex (including pregnancy), sexual orientation, gender identity, gender expression, age, national origin, disability, genetic information, or veteran status in its services, programs, activities, employment, and education, including in admission and enrollment. The University is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities. To request reasonable accommodation in the employment application and interview process, contact the ADA Coordinator. For inquiries regarding nondiscrimination policies, contact the Title IX Coordinator.
Supplemental Questions
Required fields are indicated with an asterisk (*).
Applicant Documents
Required Documents
- Resume
- Cover Letter/Letter of Application
Optional Documents
- Other Document
- Veteran Employment Preference - Form DD-214
Human Resources,
800 West Campbell Road, AD3.418
Richardson,
TX 75080-3021
800 West Campbell Road, AD3.418
Richardson,
TX 75080-3021
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