Virginia's Community College System
Web Marketing Specialist
🇺🇸 Hybrid - Fairfax, VA
🕑 Full-Time
💰 $65K - $75K
💻 Marketing
🗓️ September 19th, 2025
CRM
Salesforce
Edtech.com's Summary
Northern Virginia Community College is hiring a Web Marketing Specialist. The role involves creating, refining, developing, and optimizing marketing initiatives primarily focused on the NOVA website. The Specialist collaborates with marketing peers, the Web Services team, and internal stakeholders to analyze and enhance content and applications targeted at prospective students.
Highlights
- Create, review, and promote marketing content independently to support enrollment goals.
- Manage and optimize software platforms such as EAB Virtual Tour, including resolving technical issues and leading platform strategies.
- Maintain brand guidelines across the college and ensure website content reflects the student perspective.
- Required skills include strong copywriting, editing, project management, and the ability to work with CMS and Adobe Creative Suite.
- Experience segmenting audiences and developing targeted messaging is essential.
- Preferred experience with Salesforce Marketing Cloud, CRM systems, and Qualtrics.
- Full-time position with a pay band of $65,000 to $75,000 annually.
- Work schedule is Monday to Friday, 8:30 am to 5:00 pm, with telework eligibility after probation and supervisor approval.
- Division: NV280-VP Workforce Development.
- Applicants must reside in Virginia, Maryland, or the District of Columbia and have experience in marketing, communications, or related fields.
Web Marketing Specialist Full Description
Web Marketing Specialist
Please see Special Instructions for more details.
In support of the Commonwealth’s commitment to inclusion, we are encouraging individuals with disabilities to apply through the Commonwealth's Alternative Hiring Process. To be considered for this opportunity, applicants will need to provide their AHP Letter (formerly called a Certificate of Disability) provided by the Department for Aging & Rehabilitative Services (DARS), or the Department for the Blind & Vision Impaired (DBVI). Service-Connected Veterans may also apply via the AHP if they also provide an AHP Letter. To request an AHP Letter, use this link: https://www.dars.virginia.gov/drs/cpid/PWContact.aspx or call DARS at 800-552-5019, or DBVI at 800-622-2155
Working Title | Web Marketing Specialist
Role Title | PR & Mktg Spec III
Role Code | 29093-FP
FLSA | Exempt
Pay Band | 04
Position Number | 28000991
Agency | Northern VA Community College
Division | NV280-VP Workforce Development
Work Location | Fairfax County - 059
Hiring Range | $65,000 - $75,000
Emergency/Essential Personnel | No
EEO Category | B-Professional
Full Time or Part Time | Full Time
Does this position have telework options? -Telework options are subject to change based on business needs- | Yes
Does this position have a bilingual or multilingual skill requirement or preference? |
Work Schedule | M-F; 8:30am-5:00pm
Eligible for one day telework following successful completion of probationary period and approval of supervisor.
Sensitive Position | No
Job Description | General Description:
The Web Marketing Specialist is responsible for assisting in creating, refining, evaluating, developing, implementing and optimizing marketing initiatives, particularly on the NOVA website. The Specialist will work closely with marketing peers, the Web Services team and internal stakeholders to continuously analyze and optimize content and applications geared toward prospective students.
Duties and Tasks: Responsible for creating, reviewing, implementing, developing and promoting marketing content independently. Supports achievement of annual enrollment goals. Partners with internal teams and external partners to deliver objectives. Manages and monitors software (ex. EAB Virtual Tour) to its fullest potential by optimizing current efforts, resolving technical issues, and leading strategy on the platform’s usage. Works alongside the team to maintain brand guidelines across the college Writes, edits and evaluates existing text on the NOVA website to ensure the student perspective is captured
Special Assignments | May be required to perform other duties as assigned. May be required to assist the agency or state government generally in the event of an emergency declaration by the Governor.
KSA's/Required Qualifications | KSAs: Strong copywriting and editing skills. Ability to demonstrate conceptual and strategic thinking. Ability in setting priorities, utilizing resources, identifying problems, meeting deadlines. Ability in managing multiple projects simultaneously Strong organizational skills. Ability to work and thrive in a fast-paced environment. Excellent written and verbal communication skills. Ability to pick up new technologies quickly. Ability to work well in a group and take direction.
Minimum Work Experience: Experience working with segmenting audiences (ex. prospective students, current students, adult learners, etc.) and developing messaging to specific populations. Experience applying brand pillars, elements, and visuals to a variety of materials and communications. Experience using platforms, tools, applications and/or software to develop strategies to accomplish a goal (CMS, Adobe Creative Suite). Project management experience Experience in marketing, communications, web marketing, or relatable field.
Additional Considerations |
Experience in higher education, especially admissions and enrollment. Experience with Salesforce/Salesforce Marketing Cloud, or other customer relationship management (CRM) Experience working within content management systems (CMS) Experience with Qualtrics
Operation of a State Vehicle | No
Supervises Employees | No
Required Travel | N/A
Role Title | PR & Mktg Spec III
Role Code | 29093-FP
FLSA | Exempt
Pay Band | 04
Position Number | 28000991
Agency | Northern VA Community College
Division | NV280-VP Workforce Development
Work Location | Fairfax County - 059
Hiring Range | $65,000 - $75,000
Emergency/Essential Personnel | No
EEO Category | B-Professional
Full Time or Part Time | Full Time
Does this position have telework options? -Telework options are subject to change based on business needs- | Yes
Does this position have a bilingual or multilingual skill requirement or preference? |
Work Schedule | M-F; 8:30am-5:00pm
Eligible for one day telework following successful completion of probationary period and approval of supervisor.
Sensitive Position | No
Job Description | General Description:
The Web Marketing Specialist is responsible for assisting in creating, refining, evaluating, developing, implementing and optimizing marketing initiatives, particularly on the NOVA website. The Specialist will work closely with marketing peers, the Web Services team and internal stakeholders to continuously analyze and optimize content and applications geared toward prospective students.
Duties and Tasks: Responsible for creating, reviewing, implementing, developing and promoting marketing content independently. Supports achievement of annual enrollment goals. Partners with internal teams and external partners to deliver objectives. Manages and monitors software (ex. EAB Virtual Tour) to its fullest potential by optimizing current efforts, resolving technical issues, and leading strategy on the platform’s usage. Works alongside the team to maintain brand guidelines across the college Writes, edits and evaluates existing text on the NOVA website to ensure the student perspective is captured
Special Assignments | May be required to perform other duties as assigned. May be required to assist the agency or state government generally in the event of an emergency declaration by the Governor.
KSA's/Required Qualifications | KSAs: Strong copywriting and editing skills. Ability to demonstrate conceptual and strategic thinking. Ability in setting priorities, utilizing resources, identifying problems, meeting deadlines. Ability in managing multiple projects simultaneously Strong organizational skills. Ability to work and thrive in a fast-paced environment. Excellent written and verbal communication skills. Ability to pick up new technologies quickly. Ability to work well in a group and take direction.
Minimum Work Experience: Experience working with segmenting audiences (ex. prospective students, current students, adult learners, etc.) and developing messaging to specific populations. Experience applying brand pillars, elements, and visuals to a variety of materials and communications. Experience using platforms, tools, applications and/or software to develop strategies to accomplish a goal (CMS, Adobe Creative Suite). Project management experience Experience in marketing, communications, web marketing, or relatable field.
Additional Considerations |
Experience in higher education, especially admissions and enrollment. Experience with Salesforce/Salesforce Marketing Cloud, or other customer relationship management (CRM) Experience working within content management systems (CMS) Experience with Qualtrics
Operation of a State Vehicle | No
Supervises Employees | No
Required Travel | N/A
Posting Detail Information
Posting Number | CLS_4029P
Recruitment Type | General Public - G
Number of Vacancies | 1
Position End Date (if temporary) |
Job Open Date | 09/18/2025
Job Close Date | 10/02/2025
Open Until Filled |
Agency Website | www.nvcc.edu
Contact Name |
Email |
Phone Number |
Special Instructions to Applicants | In support of the Commonwealth’s commitment to inclusion, we are encouraging individuals with disabilities to apply through the Commonwealth’s Alternative Hiring Process. To be considered for this opportunity, applicants will need to provide their AHP Letter (formerly called a Certificate of Disability) provided by the Department for Aging & Rehabilitative Services (DARS), or the Department for the Blind & Vision Impaired (DBVI). Service-Connected Veterans may also apply via the AHP if they also provide an AHP Letter. To request an AHP Letter, use this link: https://www.dars.virginia.gov/drs/cpid/PWContact.aspx or call DARS at 800-552-5019, or DBVI at 800-622-2155
Additional Information | Northern Virginia Community College (NOVA) is the largest public institution of higher education in the Commonwealth of Virginia and one of the largest community colleges in the nation. NOVA enrolls nearly 75,000 students on its six campuses in Alexandria, Annandale, Sterling, Manassas, Springfield, and Woodbridge, as well as through NOVA Online and high school dual enrollment programs. The College offers more than 100 affordable associate degree and certificate programs to help our students reach their academic and professional goals in some of the most in-demand careers.
At NOVA, we are deeply committed to fostering an inclusive community for all students, faculty, and staff, and our diverse workforce is representative of this commitment. To this end, we encourage all applicants seeking to add value through their diverse backgrounds, experiences, and interests to consider employment opportunities with NOVA. To learn more about NOVA’s commitment to inclusive excellence, please visit At a Glance | Northern Virginia Community College.
NOVA offers eligible employees a benefits package that includes a comprehensive health and dental insurance program, generous paid leave, deferred compensation plans, paid parental leave, state employee discounts, and a solid and secure retirement program.We strive to ensure our employees have tools and development opportunities to support and promote NOVA’s mission. For more information about NOVA and its programs and services, please visit our website at www.nvcc.edu.The security of our students, faculty, and staff is very important at NOVA. Please take a moment to review NOVA’s Annual Security Reports.
Employees must reside in Virginia, Maryland or District of Columbia
Background Check Statement Disclaimer | The selected candidate’s offer is contingent upon the successful completion of a criminal background investigation, which may include: fingerprint checks, local agency checks, employment verification, verification of education, credit checks (relevant to employment). Additionally, selected candidates may be required to complete the Commonwealth’s Statement of Economic Interest. For more information, please follow this link: http://ethics.dls.virginia.gov/
EEO Statement | The Virginia Community College System (VCCS) provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, political affiliation, veteran status, sexual orientation, gender identity or other non-merit factors.
ADA Statement | The Virginia Community College System (VCCS) is an Equal Employment Opportunity employer and complies with the Americans with Disabilities Acts (ADA and ADAAA), to provide, reasonable accommodation to applicants in need of access to the application, interviewing, and selection processes when requested.
E-Verify Statement | VCCS uses E-Verify to check employee eligibility to work in the United States. You will be required to complete an I-9 form and provide documentation of your identity for employment purposes.
Quicklink for Posting | https://jobs.vccs.edu/postings/89000
Recruitment Type | General Public - G
Number of Vacancies | 1
Position End Date (if temporary) |
Job Open Date | 09/18/2025
Job Close Date | 10/02/2025
Open Until Filled |
Agency Website | www.nvcc.edu
Contact Name |
Email |
Phone Number |
Special Instructions to Applicants | In support of the Commonwealth’s commitment to inclusion, we are encouraging individuals with disabilities to apply through the Commonwealth’s Alternative Hiring Process. To be considered for this opportunity, applicants will need to provide their AHP Letter (formerly called a Certificate of Disability) provided by the Department for Aging & Rehabilitative Services (DARS), or the Department for the Blind & Vision Impaired (DBVI). Service-Connected Veterans may also apply via the AHP if they also provide an AHP Letter. To request an AHP Letter, use this link: https://www.dars.virginia.gov/drs/cpid/PWContact.aspx or call DARS at 800-552-5019, or DBVI at 800-622-2155
Additional Information | Northern Virginia Community College (NOVA) is the largest public institution of higher education in the Commonwealth of Virginia and one of the largest community colleges in the nation. NOVA enrolls nearly 75,000 students on its six campuses in Alexandria, Annandale, Sterling, Manassas, Springfield, and Woodbridge, as well as through NOVA Online and high school dual enrollment programs. The College offers more than 100 affordable associate degree and certificate programs to help our students reach their academic and professional goals in some of the most in-demand careers.
At NOVA, we are deeply committed to fostering an inclusive community for all students, faculty, and staff, and our diverse workforce is representative of this commitment. To this end, we encourage all applicants seeking to add value through their diverse backgrounds, experiences, and interests to consider employment opportunities with NOVA. To learn more about NOVA’s commitment to inclusive excellence, please visit At a Glance | Northern Virginia Community College.
NOVA offers eligible employees a benefits package that includes a comprehensive health and dental insurance program, generous paid leave, deferred compensation plans, paid parental leave, state employee discounts, and a solid and secure retirement program.We strive to ensure our employees have tools and development opportunities to support and promote NOVA’s mission. For more information about NOVA and its programs and services, please visit our website at www.nvcc.edu.The security of our students, faculty, and staff is very important at NOVA. Please take a moment to review NOVA’s Annual Security Reports.
Employees must reside in Virginia, Maryland or District of Columbia
Background Check Statement Disclaimer | The selected candidate’s offer is contingent upon the successful completion of a criminal background investigation, which may include: fingerprint checks, local agency checks, employment verification, verification of education, credit checks (relevant to employment). Additionally, selected candidates may be required to complete the Commonwealth’s Statement of Economic Interest. For more information, please follow this link: http://ethics.dls.virginia.gov/
EEO Statement | The Virginia Community College System (VCCS) provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, political affiliation, veteran status, sexual orientation, gender identity or other non-merit factors.
ADA Statement | The Virginia Community College System (VCCS) is an Equal Employment Opportunity employer and complies with the Americans with Disabilities Acts (ADA and ADAAA), to provide, reasonable accommodation to applicants in need of access to the application, interviewing, and selection processes when requested.
E-Verify Statement | VCCS uses E-Verify to check employee eligibility to work in the United States. You will be required to complete an I-9 form and provide documentation of your identity for employment purposes.
Quicklink for Posting | https://jobs.vccs.edu/postings/89000
Supplemental Questions
Required fields are indicated with an asterisk (*).
- * I understand that only information provided at the time of the application submission will be considered when determining my qualifications and only responses to Supplemental Questions that can be verified in my application and resume will be credited.
- Yes
- No
- * I understand that this position is not telework eligible and I will be required to attend work in-person.
- Yes
- No
- * I understand this position is located in Virginia and I will be required to reside in the DMV metro area.
- Yes
- No
- * Do you now or in the future require visa sponsorship to work in the United States?
- Yes
- No
- * Do you have experience working with segmenting audiences (ex. prospective students, current students, adult learners, etc.) and developing messaging to specific populations ?
- Yes
- No
- * Do you have experience applying brand pillars, elements, and visuals to a variety of materials and communications ?
- Yes
- No
- * Do you have experience using platforms, tools, applications and/or software to develop strategies to accomplish a goal (CMS, Adobe Creative Suite) ?
- Yes
- No
- * Do you have project management experience ?
- Yes
- No
- * Do you have experience in marketing, communications, web marketing, or relatable field ?
- Yes
- No
Applicant Documents
Required Documents
- Resume
Optional Documents
- Cover Letter/Letter of Application
- Other Document
- Alternative Hiring Process Letter
- (877) 340-5577
- ats@ssc.vccs.edu
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