Marketing Communications Specialist

Edtech.com's Summary

The Pennsylvania State University is hiring a Marketing Communications Specialist. The role involves developing and executing marketing strategies across various channels to promote transportation-related programs, including campus parking, transit, bike programs, and ridesharing initiatives, while also creating and managing content, coordinating production of materials, and collaborating with internal and external partners.

Highlights

Develop and implement marketing and communication strategies for Transportation Services programs.
Create, edit, and enhance content for websites, brochures, newsletters, and various digital platforms.
Coordinate production of marketing materials across print, digital, social, and emerging media.
Monitor media coverage and track analytics for websites, social media, and digital campaigns.
Ensure compliance with accessibility, confidentiality policies, and branding guidelines.
Collaborate with internal partners, agencies, and vendors and communicate project status to stakeholders.
Provide guidance or supervision to part-time or student employees supporting marketing activities.
Proficiency with marketing strategies, social media management, PR, analytics tools, CMS platforms, and design software like Adobe Photoshop and Canva.
Requires Bachelor's degree and 3+ years of relevant experience or equivalent education and experience.
Salary range of $51,000 - $74,000; includes competitive benefits such as health coverage, retirement plans, paid time off, and a 75% tuition discount.

Marketing Communications Specialist Full Description

APPLICATION INSTRUCTIONS:

CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply here, apply internally through Workday.
CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. Please do not apply here, apply internally through Workday.
If you are NOT a current employee or student, please click "Apply" and complete the application process for external applicants.

Approval of remote and hybrid work is not guaranteed regardless of work location. For additional information on remote work at Penn State, see Notice to Out of State Applicants.

POSITION SPECIFICSâ

Transportation Services, a unit within Auxiliary and Business Services, is seeking a Marketing and Communications Specialist to support a broad range of transportation-related programs, including campus parking operations, event parking, campus transit, bike programs, fleet services, and campus and community ridesharing initiatives. This position develops and implements marketing and communication strategies across digital, print, web, social media, email, and event promotion channels to increase awareness and support departmental goals.

Responsibilities include but are not limited to:

Create, edit, and enhance content for websites, articles, feature stories, brochures, newsletters, advertisements, and fact sheets

Coordinate the production of marketing and promotional materials across print, digital, social, and emerging media

Prepare creative briefs and present concepts to internal clients and stakeholders

Edit and proofread communications for accuracy, clarity, accessibility, and alignment with AP style and University standards

Monitor media coverage and track analytics for websites, social media, and digital campaigns

Ensure compliance with accessibility requirements, confidentiality policies, and branding guidelines

Translate technical or operational subject matter into clear, audience appropriate messaging

Participate in the planning and development of marketing and communications strategies, incorporating research and analytics

Plan and support promotional activities for Transportation Services events

Collaborate with internal partners, agencies, and vendors on marketing initiatives

Communicate project and campaign status to clients and management

Provide guidance or supervision to part-time or student employees supporting marketing activities

Required Competencies:

Strong writing, editing, and verbal communication skills

Proficiency in marketing strategy, content creation, social media management, and public relations

Ability to manage multiple assignments with minimal supervision

Strong collaboration and interpersonal skills

Experience with analytics tools, accessibility standards, CMS platforms, and digital advertising (preferred)

Proficiency with design tools such as Adobe Photoshop, Canva, or similar creative applications for producing visual and digital marketing materials

This position may require occasional evening, weekend, or outdoor work in support of Transportation Services events and outreach.

MINIMUM EDUCATION, WORK EXPERIENCE & REQUIRED CERTIFICATIONS

Bachelor's Degree3+ years of relevant experience; or an equivalent combination of education and experience acceptedRequired Certifications:None

BACKGROUND CHECKS/CLEARANCES

Employment with the University will require successful completion of background check(s) in accordance with University policies.

Penn State does not sponsor or take over sponsorship of a staff employment Visa. Applicants must be authorized to work in the U.S.

SALARY & BENEFITS

The salary range for this position, including all possible grades, is $51,000.00 - $74,000.00.

Salary Structure - Information on Penn State's salary structure

Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional well-being. In addition to comprehensive medical, dental, and vision coverage, employees enjoy robust retirement plans and substantial paid time off which includes holidays, vacation and sick time. One of the standout benefits is the generous 75% tuition discount, available to employees as well as eligible spouses and children. For more detailed information, please visit our Benefits Page.

CAMPUS SECURITY CRIME STATISTICS

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here.

EEO IS THE LAW

Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.

Penn State is committed to and accountable for advancing equity, respect, and belonging. We embrace individual uniqueness, as well as a culture of belonging that supports equity initiatives, leverages the educational and institutional benefits of inclusion in society, and provides opportunities for engagement intended to help all members of the community thrive. We value belonging as a core strength and an essential element of the university's teaching, research, and service mission.

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Original Job Description