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edtech.com
Cengage Group logo

Cengage Group

Marketing Content & Email Specialist

🇺🇸 Hybrid - GA

🕑 Full-Time

💰 $52K - $68K

💻 Marketing

🗓️ September 17th, 2025

Canva Salesforce

Edtech.com's Summary

Cengage is hiring a Marketing Content & Email Specialist responsible for developing and managing email nurture campaigns, writing and designing campaign content, and optimizing messaging across multiple marketing channels. This role includes creating compelling content, managing campaign analytics, supporting social media efforts, and contributing to B2B and B2C marketing initiatives to connect individuals with career-building training programs.

Highlights
  • Develop and manage B2C email nurture campaign strategies, including writing and designing emails using Salesforce Marketing Cloud and Canva.
  • Create ad copy and landing page content to drive engagement and conversion for Ready to Hire programs.
  • Conduct interviews to capture student testimonials and craft authentic content for email, web, and social media platforms.
  • Support social media content planning and posting across B2B and B2C channels, maintaining consistent brand voice and visual style.
  • Assist with B2B email campaigns and develop content and creative assets for employer engagement and sales support.
  • Proficient with email marketing platforms, preferably Salesforce Marketing Cloud, and basic graphic design tools like Canva.
  • Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience) required; internship or project experience in email marketing, content creation, or social media preferred.
  • Strong writing skills focused on clear, engaging, and persuasive marketing content.
  • Compensation range from $52,000 to $67,600 USD based on experience and qualifications.
  • Opportunity to work on multi-channel marketing campaigns supporting workforce development and career pathways.

Marketing Content & Email Specialist Full Description

Marketing Content & Email Specialist
Georgia, USA
Massachusetts, USA
Full time

About Us
Ready to make an impact with a company that's crafting the future of education? At Cengage, we develop train-to-hire programs that build clear career pathways and address critical workforce gaps. Our high-impact B2C and B2B marketing campaigns connect individuals with transformative training opportunities while assisting employers in finding and retaining top talent.
 
Position Overview
We are seeking a Marketing Content & Email Specialist who is both creative and detail-oriented to join our dynamic marketing team. This role is ideal for someone who thrives on writing compelling content, enjoys light design work, and is eager to use data to refine and improve campaigns.
 
In this position, you’ll own the strategy and execution of our email nurture campaigns—writing, designing, scheduling, and measuring results. You’ll also shape the messaging and content for ad copy and landing pages, ensuring Ready to Hire programs are clearly positioned and resonate with our audiences. Beyond email, you’ll capture authentic student testimonials, contribute to social media content across B2B and B2C channels, and support B2B email campaigns.
 
This is a hands-on opportunity to gain experience across multiple areas of marketing—content creation, campaign management, design, analytics, and storytelling—all while making an impact in helping people connect to life-changing career opportunities.
 
What You’ll Do
Email Marketing & Nurture Campaigns
  • Develop and manage the strategy for all B2C nurture campaigns.
  • Write compelling, on-brand copy for email campaigns.
  • Build layouts and visuals using Canva.
  • Construct and arrange emails within Salesforce Marketing Cloud.
  • Monitor, analyze, and report on email performance to optimize results.
     
Messaging, Ad Copy & Landing Pages
  • Own messaging and content development for ads (paid social, display, search).
  • Craft, refine, and enhance copy for landing pages to secure clear program positioning and drive strong conversion rates.
  • Collaborate with the team to ensure consistent, audience-centered messaging across channels.
     
Content Creation & Storytelling
  • Conduct interviews with students and alumni to gather testimonials and success stories.
  • Craft, modify, and adjust testimonials for utilization across email, web, and social platforms.
     
Social Media Support
  • Assist with planning, writing, and posting content for B2B and B2C channels.
  • Ensure brand voice and visual style are consistent across platforms.
     
B2B Campaign Support
  • Assist in crafting, writing, and implementing B2B email campaign content.
  • Contribute content and creative assets for employer campaigns and sales enablement.
     
What We’re Looking For
  • Demonstrated writing skills with a curiosity about crafting clear, engaging, and persuasive content.
  • Basic graphic build skills using Canva (or similar tools).
  • Proficient in using email marketing platforms (familiarity with Salesforce Marketing Cloud is advantageous).
  • Interest in using data and analytics to improve campaign performance.
  • Organized, diligent, and able to manage multiple projects simultaneously.
  • A self-starter who thrives in a fast-paced, collaborative environment.
     
Qualifications
  • Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
  • Internship or project experience in email marketing, content creation, or social media preferred.
  • Fundamental understanding of digital marketing guidelines.
     
Why Join Us
  • Join an organization that is passionate about connecting people to life-changing career opportunities.
  • Gain hands-on experience across content, development, analytics, and multi-channel marketing.
  • Work in a collaborative team that values creativity, initiative, and professional growth.

Join us at Cengage and contribute to a world-class team dedicated to making a difference!

Compensation
At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here to learn more about our Total Rewards Philosophy.

The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location.  Sales roles often incorporate a significant incentive compensation program beyond this base pay range.$52,000.00 - $67,600.00 USD

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