Edtech.com's Summary

Johns Hopkins University is hiring a Marketing Coordinator (Enrollment Management) to run email marketing coordination, production, and reporting for the Center for Talented Youth’s enrollment services team. The coordinator builds and tests bulk and automated emails in Emma, segments recipient lists, and tracks campaign results, while also helping produce printed and digital marketing materials. The casual role is budgeted for 10 to 16 hours per week.

Highlights

Build and update bulk and automated marketing emails from existing templates in Emma, and create banner ads from images or text blocks.
Segment and upload email lists into the email service provider, and create test lists to check formatting and dynamic content.
Facilitate the email proofreading process and pull useful content from existing CTY materials for inclusion in marketing emails.
Create UTM tracking codes, pull campaign response metrics, and compile digital analytics that feed marketing performance reports.
Write and gather content for printed and digital materials, including e-newsletters, announcement emails, and display ads.
Develop instructional and promotional content that incorporates image galleries, video, slideshows, and other multimedia elements.
Manage the peer communications calendar and act as liaison to departments, centers, institutes, and alumni relations on school-wide initiatives.
Work with outside vendors on graphic design, printing, promotional materials, and marketing automation services.
Needs three years of related experience, including time in a marketing or communications setting, with design, Google Analytics, or Salesforce experience a plus.
The posted pay range is $20.00 to $37.80 per hour, with a targeted range of $20 to $25.

Marketing Coordinator (Enrollment Management) Full Description

We are seeking a Marketing Coordinator who will provide day-to-day support to the Marketing & Communications team, leadership, and/or departments. Performs a broad range of marketing and communications tasks in support of specific efforts, raising awareness and brand profile, and engaging a variety of audiences. This role supports CTY email marketing coordination, production, and reporting. This is a casual, fully remote position budgeted to work 10-16 hours per week, M-F, between 9 a.m. and 5 p.m. EST.

Specific Duties & Responsibilities

Assist with the development of marketing materials and plans in support of the marketing and recruitment efforts of a school/department, and the school’s departments, centers, and institutes.
Serve as the liaison to departments, centers and institutes, and development and alumni relations for school-wide initiatives
Manage peer communications calendar.
Gather and write content for, and support the creation of, printed and digital marketing materials for internal and external audiences and peers.
Serve as backup support for social media and website maintenance.
Create and deploy digital assets in support of marketing and communications, including e-newsletters, announcement emails, display ads, etc.
Coordinate information flow and distribution to various audiences via email lists, electronic newsletters, conference handouts, and related materials.
Compile analytics for digital efforts and support the creation and coordination of marketing performance reports.
Develop and create instructional and promotional content that incorporates images/image galleries, video, slideshows, and other multimedia elements.
Serve as liaison for school events and in support of school events team.
Work with external vendors for graphic design services, printing, promotional materials, marketing automation services, etc.
Provide general marketing and project management support for the Marketing & Communications team.
Build and update bulk and automated marketing emails using existing templates in Emma.
Create test lists and conduct email testing for formatting and dynamic content.
Facilitate the email proofreading process.
Create banner ads using images or text blocks within Emma.
Segment and upload email lists into the ESP.
Create UTM tracking codes and pull campaign response metrics.
Assist with developing and updating standard operating procedures for email marketing.
Identify value-added content from existing CTY materials for inclusion in marketing emails.
Other duties as assigned.

Minimum Qualifications

High school diploma or graduation equivalent.
Three years of related experience.
Prior experience in a marketing/communications setting.
Additional education may substitute for required experience to the extent permitted by the JHU equivalency formula.

Preferred Qualifications

Bachelor’s Degree.
Social media or project management certifications.
Experience with events, media, and public relations.

Technical Skills & Expected Level of Proficiency

Writing - Developing
Project Coordination - Developing
Email Marketing - Developing
Digital Communications - Developing
Content Marketing - Developing
Campaign Management - Developing
Branding - Developing

Technical Qualifications or Specialized Certifications

Design experience a plus.
Google Analytics experience a plus.
Salesforce experience a plus.

Classified Title: Marketing Coordinator

Role/Level/Range: ATO 37.5/03/OF

Starting Salary Range: $20.00 - $37.80 HRLY ($20-$25 targeted range; Commensurate w/exp.)

Employee group: Casual / On Call

Schedule: M-F, Varies

FLSA Status: Non-Exempt

Location: Remote

Department name: CTY Enrollment Services

Personnel area: Academic and Business Centers

Total Rewards

The referenced base salary range represents the low and high end of Johns Hopkins University’s salary range for this position. Not all candidates will be eligible for the upper end of the salary range. Exact salary will ultimately depend on multiple factors, which may include the successful candidate’s geographic location, skills, work experience, market conditions, education/training and other qualifications. Johns Hopkins offers a total rewards package that supports our employees’ health, life, career and retirement. More information can be found here: https://hr.jhu.edu/benefits-worklife/.

Education and Experience Equivalency

Please refer to the job description above to see which forms of equivalency are permitted for this position. If permitted, equivalencies will follow these guidelines: JHU Equivalency Formula: 30 undergraduate degree credits (semester hours) or 18 graduate degree credits may substitute for one year of experience. Additional related experience may substitute for required education on the same basis. For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job.

Applicants Completing Studies

Applicants who do not meet the posted requirements but are completing their final academic semester/quarter will be considered eligible for employment and may be asked to provide additional information confirming their academic completion date.

Background Checks

The successful candidate(s) for this position will be subject to a pre-employment background check. Johns Hopkins is committed to hiring individuals with a justice-involved background, consistent with applicable policies and current practice. A prior criminal history does not automatically preclude candidates from employment at Johns Hopkins University. In accordance with applicable law, the university will review, on an individual basis, the date of a candidate’s conviction, the nature of the conviction and how the conviction relates to an essential job-related qualification or function.

Diversity and Inclusion

The Johns Hopkins University values diversity, equity and inclusion and advances these through our key strategic framework, the JHU Roadmap on Diversity and Inclusion.

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Accommodation Information

If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the Talent Acquisition Office at [email protected]. For TTY users, call via Maryland Relay or dial 711.

Vaccine Requirements

Johns Hopkins University requires all faculty, staff, and students to receive the seasonal flu vaccine. Exceptions to the flu vaccine requirements may be provided to individuals for religious beliefs or medical reasons. Requests for an exception must be submitted to the JHU vaccination registry.

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Marketing Coordinator (Enrollment Management)

Edtech.com's Summary

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