Edtech.com's Summary

University of Texas at Arlington is hiring a Digital Marketing Strategist to lead marketing analytics and performance measurement for UTA Online. The strategist links the online program management partner, outside digital marketing vendors, and internal marketing and IT teams while tracking the full funnel from awareness and lead generation through enrollment and retention. Insights from that data guide decisions on campaign strategy, budget allocation, and enrollment growth.

Highlights

Develop digital marketing strategies for UTA Online programs, using market-demand insights and performance data to shape program launches and recruitment goals.
Combine and validate campaign data from vendor platforms, Slate CRM, and institutional analytics systems to measure full-funnel performance and return on investment.
Build and maintain dashboards and recurring reports that track lead generation, conversion, digital engagement, and enrollment outcomes.
Review SEO/SEM, paid search, paid social, and content marketing plans and recommend changes to budget, audience targeting, and media mix.
Serve as the main liaison among UTA Online, online program management partners, external vendors, Marketing, Messaging, and Engagement, and other stakeholders.
Work with enrollment, student success, academic, and instructional design teams to align marketing with lead quality and student yield.
Track trends in AI, machine learning, and predictive analytics and recommend tools that improve marketing performance.
Hold a bachelor’s degree in marketing, business analytics, data science, communications, or a related field plus five years in digital marketing or marketing analytics, or nine years of equivalent education and experience.
Work on-site in Arlington Monday through Friday, 8:00am to 5:00pm, with occasional evening or weekend hours; hybrid may be considered after the probationary period.
The posted salary range is $65,600 to $84,999 per year.

Digital Marketing Strategist Full Description

Salary

The annual salary for this position ranges from $65,600 to $84,999. The final offer will be commensurate with the candidate’s relevant experience and qualifications.

Purpose of Position

The Digital Marketing Strategist leads marketing analytics, performance measurement, and strategic coordination across UTA Online marketing channels and partnerships. This position serves as a central point of integration among UTA Online, the university’s online program management partner, external digital marketing vendors, Marketing, Messaging, and Engagement, and the Office of Information Technology.

The strategist oversees full-funnel marketing analytics, from initial awareness and lead generation through enrollment and retention, by integrating and analyzing data across multiple platforms and partners. This role translates marketing performance data into actionable insights, establishes consistent reporting practices, and supports data-informed decisions related to campaign strategy, budget allocation, enrollment growth, and return on investment.

Essential Functions

Develop and guide comprehensive digital marketing strategies for UTA Online programs, using market-demand insights and performance data to inform program launches, recruitment objectives, and go-to-market strategies.
Aggregate, validate, and analyze marketing and campaign data from multiple sources, including vendor platforms, Slate CRM, and institutional analytics systems, to evaluate full-funnel performance and ROI.
Build and maintain dashboards, performance metrics, and recurring reports to monitor lead generation, conversion, digital engagement, enrollment outcomes, and other key marketing KPIs.
Review campaign plans and performance across digital channels, including SEO/SEM, paid search, paid social, and content marketing, and provide data-informed recommendations for budget allocation, audience targeting, media mix, and optimization.
Serve as a primary liaison among UTA Online, online program management (OPM) partners, external digital marketing vendors, Marketing, Messaging, and Engagement (MME), and other institutional stakeholders to ensure alignment in strategy, communication, campaign execution, and data integrity.
Collaborate with enrollment, student success, academic, and instructional design teams to align marketing strategies with lead quality, student yield, program development, and lifecycle outcomes.
Monitor emerging trends and best practices in digital marketing, SEO/SEM, artificial intelligence, machine learning, and predictive analytics, and recommend tools and strategies that improve performance and decision-making.
Ensure marketing activities, data reporting, and performance measurement comply with UTA brand standards, accessibility expectations, ethical marketing practices, and established data-quality requirements.
Performs other duties as assigned

Required Qualifications

Bachelor’s degree in Marketing, Business Analytics, Data Science, Communications, or a related field and a minimum of five (5) years of professional experience in digital marketing, marketing analytics, campaign strategy, performance reporting, or cross-platform analytics OR nine (9) years of an equivalent combination of education and experience.
Position is required to work on-site in Arlington, Texas.

Preferred Qualifications

Master’s degree in Marketing Analytics, Business Intelligence, or a related field.
Experience in higher education marketing or online program management, with knowledge of digital media attribution, ROI forecasting, marketing data integration, content management systems (CMS), and data flows between CRM and digital marketing platforms.

Knowledge, Skills & Abilities

Strong analytical, strategic thinking, and problem-solving skills.
Ability to interpret complex marketing and enrollment data and translate findings into actionable insights.
Knowledge of digital marketing channels, performance metrics, and analytics practices.
Strong written, verbal, and data visualization skills.
Ability to manage multiple priorities, collaborate across internal and external teams, and operate effectively in a fast-paced, data-driven environment.
Strong attention to detail and commitment to data accuracy and integrity.
Ability to maintain confidentiality and comply with FERPA and university data-security policies.

Work Schedule

Monday through Friday; 8:00am through 5:00pm
Requires occasional evening or weekend hours.
Hybrid work may be considered following successful completion of the probationary period, based on departmental needs and university policy.

Working Conditions

May work around standard office conditions.
Position may be designated security-sensitive based on job duties or location.

PreEmployment Background Check

It is the policy of The University of Texas at Arlington to conduct a pre employment background check on any applicant who is under final consideration for employment with the University.

This position may have access to critical infrastructure as defined by Section 113.001(2) of the Texas Business and Commerce Code. If so, to be hired for and continue to be employed in this position you must maintain the security or integrity of the infrastructure as set forth in Texas Executive Order GA 48. By assuming this position, and if you have access to critical infrastructure, you authorize the University to conduct routine background checks.

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