Learning Resources
Marketing Coordinator - Social Commerce
Edtech.com's Summary
Learning Resources is hiring a Marketing Coordinator - Social Commerce. The role involves managing creator relationships, coordinating social commerce campaigns across platforms like TikTok, Instagram, and YouTube, and optimizing workflows to drive campaign performance and brand alignment. The coordinator will also assist with logistics, track campaign metrics, and support cross-functional collaboration to enhance product discovery among parents, teachers, and families.
Highlights
- Manage creator outreach and partnerships for product seeding, paid collaborations, and user-generated content campaigns.
- Coordinate social commerce efforts including TikTok Shop promotions and affiliate marketing activations.
- Maintain organized workflows with databases, trackers, and content libraries to improve campaign efficiency.
- Track and report on campaign performance metrics to guide strategy and support cross-team visibility.
- Develop and sustain strong communication with creators to ensure brand message accuracy and timely content delivery.
- Require 1-2 years of experience in social media, influencer programs, or digital marketing with strong platform knowledge (TikTok, Instagram, YouTube).
- Proficiency in Excel or Google Sheets; familiarity with Aspire, Levanta, or Awin is advantageous.
- Strong written communication skills and professionalism in external interactions.
- Compensation ranges from $26.44 to $31.25 per hour, including profit sharing bonus potential and 401k matching.
- Collaborate closely with educational and pet brand teams to align content with overall brand storytelling initiatives.
Marketing Coordinator - Social Commerce Full Description
Marketing Coordinator- Social Commerce
Regular Full-Time
Vernon Hills, IL, US
Salary Range:
$26.44 To $31.25 Hourly
About Learning Resources:
We are on a mission to bring learning to life! We are Learning Resources®, and learning is where we play. Voted one of the Chicago Tribune’s Top Workplaces every year for the last six years, we’re a 150- person strong, family-owned company who make award-winning educational toys, including top sellers Pretend & Play® Calculator Cash Register, Farmer’s Market Color Sorting Set and Toy of the Year winners Botley® the Coding Robot and Coding Critters®. We share that dedication to learning across our family of companies. Learning Resources team members work closely with the curriculum experts at hand2mind, as well as Educational Insights, makers of hit viral products including Kanoodle®, GeoSafari® Jr., and Playfoam®. We even help pets learn and grow through our pet brands Brightkins® and Hunger for Words™. We pride ourselves on being committed to our employee’s personal and professional development, a thriving culture and a diverse, creative atmosphere. Along with our culture and competitive benefits package, we offer a variety of opportunities for training and development. We are looking for professionals who are truly just kids at heart! Come join our awardwinning team today!
Team & Position Description:
We are currently seeking a Marketing Coordinator – Social Commerce to join our Social Media & Content Team!
Here’s what makes this team awesome: we work at the intersection of creator culture, discoverydriven marketing, and social commerce with leading educational toys and pet toys. We collaborate cross-functionally, move fast, and have a direct impact on how millions of parents, teachers, and families discover our products. This role is perfect for someone who thrives in creator ecosystems, loves finding new trends early, and enjoys building operational structure behind fast-paced social programs.
What you’ll do day to day:
- Identify and reach out to relevant creators for product seeding, paid partnerships, and UGC campaigns across TikTok, Instagram, and YouTube.
- Build strong relationships with creators by providing guidance, communication, and brand assets.
- Maintain communication throughout campaign lifecycles to ensure timely deliverables and accurate messaging.
- Track creator information, products, and content submissions. • Assist in executing social commerce campaigns, including TikTok Shop promotions and affiliate activations.
- Coordinate product shipments, gifting logistics, and sample needs for creator programs.
- Gather performance metrics, maintain content libraries, and organize post-campaign assets.
- Maintain creator databases, trackers, logs, and templates.
- Collaborate with Learning Resources and Pet brand teams to align creator content with broader brand storytelling.
- Monitor platforms for emerging creators, trends, and new opportunities.
What we’re looking for (Key Performance Objectives):
- Build and maintain an organized creator-ops workflow (databases, trackers, templates) that improves team visibility and reduces campaign turnaround times within 60 days.
- Manage 10-20 creators per cycle to achieve 95% on-time delivery of content and accurate brand alignment within the first 120 days.
- Develop a reliable reporting process that compiles campaign performance metrics and organizes content libraries to support cross-functional use within 90 days.
- Coordinate logistics and communication for TikTok Shop, affiliate, and creator-led launches to drive measurable GMV or engagement lift within the first 6 campaign cycles.
- Monitor creator and platform trends weekly to surface actionable recommendations that shape quarterly creator strategy.
Requirements/Ideal Attributes:
- 1–2 years of experience in social media, influencer/creator programs, or digital marketing.
- Strong understanding of TikTok, Instagram, YouTube, and creator-driven content.
- Experience managing creators, deliverables, and communication.
- Highly organized and able to manage multiple campaigns at once.
- Proficiency in Excel/Sheets; experience with Aspire, Levanta, or Awin is a plus.
- Strong written communication and professionalism in external communication.
We are a drug-free workplace and an EEO employer.
Please note: This role will be filled by our internal recruitment team, so no assistance is needed from any outside staffing agency at this time
Compensation Range: $26.44 – $31.25 per hour – Actual compensation may vary due to other factors such as: years of experience, skill set and location. Total compensation includes profit sharing bonus potential, 401k matching, and a variety of other benefits (details can be found here).
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