Learning Resources
Marketing Coordinator, Social Media & Content
Canva
Edtech.com's Summary
Learning Resources is hiring a Marketing Coordinator, Social Media & Content. This role leads the creation and management of high-quality video content and social campaigns for the pet marketing team, driving brand growth through influencer engagement and data-driven optimization.
Highlights
- Lead end-to-end video content creation for TikTok and Instagram.
- Plan and execute four integrated social campaigns within six months.
- Manage influencer campaigns and collaborate with agency partners.
- Analyze social insights monthly to optimize reach and conversion.
- Introduce weekly trend-aligned content ideas.
- Proven ability to increase audience reach by 50% within one year.
- Maintain a consistent publishing schedule of at least three creative posts weekly.
- 1-2 years experience in social media, influencer programs, or digital marketing with video production focus.
- Proficiency in Word, Excel, social media tools, video editing; experience with Sprout Social, CapCut, Canva preferred.
- Bachelor's degree in Marketing or a related field.
- Compensation ranges from $26.44 to $31.25 per hour plus profit sharing, 401k matching, and other benefits.
Marketing Coordinator, Social Media & Content Full Description
Marketing Coordinator, Social Media & Content
Regular Full-Time
Learning Resources, Vernon Hills, IL, US
Today
Requisition ID: 1916
Apply
Salary Range:
$26.44 To $31.25 Hourly
About Learning Resources:
We are on a mission to bring learning to life! We are Learning Resources®, and learning is where we play. Voted one of the Chicago Tribune’s Top Workplaces every year for the last six years, we’re a 150-person strong, family-owned company who make award-winning educational toys, including top sellers Pretend & Play® Calculator Cash Register, Farmer’s Market Color Sorting Set and Toy of the Year winners Botley® the Coding Robot and Coding Critters®. We share that dedication to learning across our family of companies. Learning Resources team members work closely with the curriculum experts at hand2mind, as well as Educational Insights, makers of hit viral products including Kanoodle®, GeoSafari® Jr., and Playfoam®. We even help pets learn and grow through our pet brands Brightkins® and Hunger for Words™. We pride ourselves on being committed to our employee’s personal and professional development, a thriving culture and a diverse, creative atmosphere. Along with our culture and competitive benefits package, we offer a variety of opportunities for training and development. We are looking for professionals who are truly just kids at heart! Come join our award-winning team today!
Team & Position Description
We are seeking an entrepreneurial, "pet-passionate" Social Media Marketing Coordinator to join our agile Pet marketing team. This role is a key driver for brand growth, responsible for spearheading high-quality video content, managing cross-channel calendars, and executing disruptive social campaigns.
What You’ll Do:
- End-to-End Content Creation: Lead the ideation, production, and post-production of high-frequency video content for TikTok and Instagram.
- Strategic Campaign Execution: Plan and launch four major integrated social campaigns within your first six months, ensuring alignment with email marketing and retailer activity.
- Community & Influencer Growth: Act as the primary bridge to our creator community, overseeing two quarterly influencer campaigns in collaboration with our agency partners.
- Data-Driven Optimization: Perform monthly deep-dives into social insights to move beyond "vanity metrics" and optimize content for maximum reach and conversion.
- Trend Monitoring: Bring three fresh, trend-aligned content ideas to the team weekly to keep the brands at the forefront of the pet industry.
What We’re Looking For (Key Performance Objectives):
- Audience Expansion: Ability to drive a 50% increase in reach and visibility across all platforms within the first year.
- High-Frequency Production: Proven track record of maintaining a consistent schedule of at least three high-quality, creative posts per week.
- Network Scaling: Experience providing guidance and assets to external partners to scale a high-performing influencer network.
- Strategic Integration: A "big picture" thinker who can ensure a cohesive brand voice across the entire digital ecosystem.
Requirements & Attributes
- Experience: 1–2 years of experience in social media, influencer/creator programs, or digital marketing with an emphasis on video production.
- Storytelling Mastery: A portfolio that demonstrates an ability to craft digital stories that capture attention and drive measurable engagement.
- Technical Savvy: Proficiency in Word, Excel, social media management and end-to-end video editing tools. Experience with Sprout Social, CapCut and Canva a plus.
- Communication: Strong written and verbal skills with the ability to manage budgets, vendors, and cross-functional tasks effectively.
- Education: Bachelor’s degree in Marketing or Similar Field
We are a drug-free workplace and an EEO employer.
Please note: This role will be filled by our internal recruitment team, so no assistance is needed from any outside staffing agency at this time.
Compensation Range: $26.44 – $31.25 per hour – Actual compensation may vary due to other factors such as: years of experience, skill set and location. Total compensation includes profit sharing bonus potential, 401k matching, and a variety of other benefits (details can be found here).
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