Presence
Marketing Director
Edtech.com's Summary
- Develop and execute annual marketing strategies and campaign plans across paid and owned channels.
- Coordinate cross-functionally with Marketing, Revenue, and Product teams to drive campaign timelines and execution.
- Lead customer segmentation and targeting to enhance engagement and growth.
- Manage reporting and measurement of pipeline, conversion, and revenue impact for leadership visibility.
- Use data dashboards and insights to continuously optimize marketing performance.
- Manage external vendors and media partners to achieve brand and performance goals.
- Lead, develop, and coach a team of marketing professionals fostering a collaborative culture.
- Required 10+ years in B2B marketing focused on revenue or growth with proven multi-channel team leadership.
- Proficiency in HubSpot (or similar), Salesforce, WordPress (or similar CMP), Looker, and Google Analytics.
- Starting salary ranges from $140,000 to $155,000, plus eligibility for equity participation and comprehensive benefits including medical, 401K, and paid leave.
Marketing Director Full Description
About Presence
Presence is the leading provider of teletherapy solutions for children with diverse needs. Through our award-winning technology, Presence connects speech-language pathologists, school psychologists, occupational therapists, and mental health specialists to school districts nationwide. Our growing network of 2,000+ clinicians has delivered over 7 million teletherapy sessions to K-12 students. Presence is backed by Spectrum Equity, TPGâs Rise Fund and Bain Capital Double Impact.
We are a remote-first, distributed workforce of 200+ corporate employees, headquartered in New York. We place a high value on schedule coordination and cross-functional communication to stay connected with each other when working in different places. Leadership roles at Presence require travel to create opportunities to engage in-person with our school partners, our clinicians, and each other.
About the role:
Weâre looking for a Marketing Director to join our team. Reporting to the VP of Marketing and working closely with Creative, Product Marketing, and Revenue, youâll play a key role in supporting our mission to deliver teletherapy solutions for children with diverse needs. This role is perfect for someone who can manage a team of channel experts, partner cross-functionally, and still roll up their sleeves to ensure strong execution and measurable impact, and offers the opportunity to gain hands-on experience in campaign strategy - all while contributing to a mission-driven organization that helps children with special needs.
What will you do at Presence:
- Support the development of annual marketing strategy and planning process: identify growth opportunities, build strategic campaign plans, and oversee execution across channels (paid and owned).
- Drive campaign planning, timelines, and cross-functional coordination across Marketing, Revenue, and Product.
- Guide customer segmentation and targeting strategies to improve engagement, measurement, and growth of core customer segments.
- Own reporting and measurement across pipeline, conversion, and revenue impact, with clear visibility for Marketing and Revenue leadership.
- Use dashboards and performance insights to continuously optimize campaigns and channel performance.
- Remain hands-on with platforms and reporting to ensure fast, high-quality execution and accountability.
- Manage external vendors and media partners to deliver brand and performance marketing goals.
- Lead, develop, and manage a team of marketing professionals, setting clear priorities, coaching for growth, and fostering a collaborative, high-performing culture.
- This person will travel approximately 20% of the time.
What we are looking for:
- 10+ years of progressive experience in B2B marketing, with a strong focus on revenue or growth marketing.
- Proven experience leading multi-channel teams and managing external agencies.
- Deep experience with lifecycle marketing, segmentation, and campaign orchestration.
- Strong analytical and reporting skills tied to pipeline and revenue outcomes.
- Hands-on experience with HubSpot or similar marketing automation, Salesforce, WordPress or similar CMP, Looker and Google Analytics.
What will help you succeed here:
- You actively listen and respond with empathy, fostering respectful and productive collaboration.
- You maintain a strong service mindset, consistently meeting the needs of internal and external stakeholders while building trust and credibility.
- You seek creative, effective solutions and persist beyond the first answer to find what truly works.
- You make thoughtful, informed decisions that align with company goals, and you're not afraid to ask questions to gain clarity.
- You deliver high-quality work on time, and you proactively seek support or guidance when challenges arise.
What are some of the benefits we offer:
- Comprehensive Medical Coverage includes Dental and Vision
- Flexible PTO
- 11 Company Paid Holidays
- Benefits Package: including 401K savings plan and access to an Employee Assistance Program.
- $500 home office stipend
- Paid Life insurance, AD&D., and disability benefits
- Paid parental and caregiving leave
- Eligibility to apply for a Professional Development Scholarship.
- Inclusive Culture: We are intentional about creating a culture that is fun and inclusive.
This role is also eligible to participate in Presenceâs equity plan subject to the terms of the applicable plans and policies.
An employeeâs starting pay will be determined based on job-related skills, experience, qualifications, and market conditions.
The employeeâs starting salary for this position will be $140,000-155,000.
Where is this position located?
- Presence is headquartered in New York City with our clients located throughout the U.S.
- We support remote work from other locations in the U.S.
- This position reports to the VP of Marketing.
- All employees commit to be available on-camera for our Core Working Hours noon-5 pm EST M-F.
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