Marketing Director @ University of South Carolina

Edtech.com's Summary

University of South Carolina is hiring a Marketing Director. This role manages communications projects supporting the College of Social Work, drives strategic communications planning, enhances the college's academic reputation through media relations, and leads marketing teams to ensure cohesive messaging. The director also supports major college events and aligns marketing initiatives with the college's strategic goals.

Highlights

Plan, analyze, and implement communications projects for the College of Social Work.
Develop and execute the college’s strategic communications plan across multiple platforms.
Lead media relations to promote research, academic programs, and institutional news.
Manage and mentor a team of marketing and communication professionals.
Maintain a master internal production calendar for content management.
Use CRM systems, Google Analytics, SEO, and enrollment data to guide marketing strategies (preferred).
Require strong skills in paid search, social media campaigns, website management, and email marketing (preferred).
Bachelor’s degree in a related field with 5+ years of experience or equivalent education/training.
Salary range from $69,913 to $104,870, commensurate with qualifications.
Serve the College of Social Work and collaborate with university communications leadership.

Marketing Director Full Description

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Please see Special Instructions for more details.

Positions are advertised for a minimum of five (5) business days on our job website. After five (5) business days, positions can be closed at the discretion of the department at any time. This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors. Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email.

We are only accepting applications submitted by April 6, 2026.

The University of South Carolina offers a valuable benefits package including but not limited to:

Health and Life Insurance
Retirement Programs
Paid Tuition
Dependent Scholarships
Annual Leave
Sick Leave
13 Paid Holidays (including an extended December holiday)
Paid Parental Leave
Professional Development Opportunities

Click here to learn more about why you should work at USC.

Posting Details

Posting Summary

Logo
Posting Number	STA00085PO26
Job Family	Communications and Marketing
Job Function	Marketing
USC Market Title	Marketing Director
Link to USC Market Title	https://uscjobs.sc.edu/titles/132424
Job Level	M2 - Managerial
Business Title (Internal Title)	Marketing Director
Campus	Columbia
Work County	Richland
College/Division	College of Social Work
Department	COSW College of Social Work
State Pay Range	G11
USC Market Range	MRI - $69,913 $87,391 $104,870
Anticipated Hiring Range	Salary commensurate with qualifications.
Location of Vacancy	SC
Part/Full Time	Full Time
Hours per Week	37.5
Work Schedule	Standard working schedule: 8:30am – 5:00pm Must be willing to work a flexible schedule to meet the needs of the department.
Basis	12 months
Job Search Category	Communication Services

About USC

About University of South Carolina	From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor’s degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service — helping to build healthier, more educated communities in South Carolina and beyond.
Veterans' Preference Statement	The University of South Carolina is committed to equal opportunity and proudly values the skills and experience military veterans bring to our workforce. Across South Carolina, we are making veterans a priority for employment and recognize their vital contributions to our state and our communities.

About University of South Carolina

From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor’s degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service — helping to build healthier, more educated communities in South Carolina and beyond.

Veterans' Preference Statement

The University of South Carolina is committed to equal opportunity and proudly values the skills and experience military veterans bring to our workforce. Across South Carolina, we are making veterans a priority for employment and recognize their vital contributions to our state and our communities.

Benefits for FTE Positions

The University of South Carolina (USC), through the State of SC and Public Employee Benefit Authority (PEBA), offers employees a valuable benefits package, including health and life insurance, generous paid leave and retirement programs. To learn more about USC benefits, access the "Working at USC" section on the Applicant Portal at https://uscjobs.sc.edu. Research Grant or Time-limited positions may be eligible for all, some, or no benefits, based on the grant or project funding.

Position Description

Advertised Job Summary	The Director will ensure consistent, high-quality messaging across all platforms, enhance the college’s academic reputation through targeted media relations, and promote research, academic programs, and institutional news to diverse audiences. Additionally, the role provides essential support for major college events—both on and off campus—ensuring professional execution and alignment with the college’s strategic goals.
Job Related Minimum Required Education and Experience	Requires a bachelor’s degree in a job related field and 5 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience.
Required Certification, Licensure/Other Credentials
Preferred Qualifications	Experience using CRM systems, Google Analytics, SEO, and enrollment data to guide marketing strategy. Expertise in paid search, social media campaigns, website management, and email marketing. Experience leading marketing teams, mentoring staff, and fostering collaboration.
Knowledge/Skills/Abilities	Strong written, verbal, and interpersonal communication skills. Knowledge of journalistic principles, practices and techniques of disseminating information to the public through news media. Knowledge of the methods and techniques used in planning, composing, editing, and producing publication. Ability to assess industry trends, student demographics, and competitor strategies. Ability to develop long-term marketing plans that align with business goals. Ability to establish and maintain effective working relationships with the news media, team members, and the general public. Excellent organizational skills to manage multiple tasks and deadlines effectively.

Job Duties

Job Duty	Responsible for planning, analysis, and implementation of communications projects in support of the College of Social Work and the entities it serves, including managing and directing the initiation, planning, execution, control, and closeout phases and work orders of projects. Leads the proper development and execution of the communication plan. Maintains and communicates reports of project status, manages expectations, and identifies opportunities for follow-up work or new projects. Escalates issues that impact scope. Timing or budget to leadership and works with them to obtain resources or facilitate planning as needed.
Essential Function	Yes
Percentage of Time	30

Job Duty	Develops and executes the colleges strategic communications plan, ensuring university’s content strategy and brand guidelines are followed, creates and oversees a variety of cross channel content including but not limited to news stories, web content, videos, press releases, social content, newsletters, print publications, photos and op-eds. Develops and assists in maintaining a master internal production calendar for managing content published to the website, social media, videos, and overall press.
Essential Function	Yes
Percentage of Time	30

Job Duty	Provides comprehensive support both on and off campus events as required and directed for all major college events. Enhances the academic reputation of the college through media relations activities that promote research, academic programs, and news to multiple audiences. Leads local and state media relations activities for the college and works with others in Communications & Public Affairs to cultivate stories for national media pitches. Creates and executes event promotion plans for the school. Assists USC’s AVP, Media and External Engagement and the VP of Communications with crisis communications as necessary.
Essential Function	Yes
Percentage of Time	20

Job Duty	Lead and manage a team of marketing and communication professionals to develop and execute strategic initiatives that align with the institution’s brand identity, mission, and values. Oversee the creation of cohesive messaging across digital and traditional platforms, ensuring consistency in tone, visual identity, and institutional storytelling. Foster a collaborative and innovative work environment, providing guidance and professional development opportunities to enhance team performance and effectiveness in engaging prospective students, alumni, and key stakeholders.
Essential Function	Yes
Percentage of Time	15

Job Duty	Accepts and performs other related duties as assigned. As applicable, will serve on college or University level task forces and assist on special projects or initiatives.
Essential Function	Yes
Percentage of Time	5

Position Attributes

Employees in Safety-Sensitive or Security-Sensitive positions will be subject to pre-employment and post-employment drug testing in accordance with University policy HR 1.95 Drug and Alcohol Testing.

Safety Sensitive or Security Sensitive	No
Hazardous weather category	Non-Essential

Posting Detail Information

Number of Vacancies	1
Desired Start Date	03/02/2026
Job Open Date	02/20/2026
Job Close Date	04/06/2026
Open Until Filled	No
Special Instructions to Applicant	Positions are advertised for a minimum of five (5) business days on our job website. After five (5) business days, positions can be closed at the discretion of the department at any time. This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors. Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email. We are only accepting applications submitted by April 6, 2026. The University of South Carolina offers a valuable benefits package including but not limited to: Health and Life Insurance Retirement Programs Paid Tuition Dependent Scholarships Annual Leave Sick Leave 13 Paid Holidays (including an extended December holiday) Paid Parental Leave Professional Development Opportunities Click here to learn more about why you should work at USC.
Quicklink for Posting	https://uscjobs.sc.edu/postings/202596
EEO Statement	The University of South Carolina does not discriminate in educational or employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender (including transgender), gender identity or expression, genetic information, HIV/AIDs status, military status, national origin, pregnancy (false pregnancy, termination of pregnancy, childbirth, recovery therefrom or related medical conditions, breastfeeding), race, religion (including religious dress and grooming practices), sex, sexual orientation, veteran status, or any other bases under federal, state, local law, or regulations.

Supplemental Questions

Required fields are indicated with an asterisk (*).

* Do you have at least a bachelor's degree in a job related field and 5 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience?
- Yes
- No

Applicant Documents

Required Documents

Optional Documents

Cover Letter
Other Supporting Documents
Resume

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Original Job Description