Wiley
Marketing Director - Corporate Markets
🇺🇸 Hybrid - Hoboken, NJ
🕑 Full-Time
💰 $139K - $204K
💻 Marketing
🗓️ September 22nd, 2025
CRM
Marketo
Salesforce
Edtech.com's Summary
Wiley is hiring a Marketing Director - Corporate Markets to lead strategic marketing initiatives for Corporate Markets including Audience Solutions and Corporate R&D. This role involves developing and executing marketing strategies, driving revenue growth, leading demand generation and ABM programs, and managing a high-performing marketing team across multiple disciplines and geographies.
Highlights
- Develop and execute comprehensive marketing strategy aligned with business and revenue goals for Corporate Markets.
- Lead demand generation programs across digital, events, content, and field marketing channels.
- Design and implement Account-Based Marketing (ABM) programs for strategic accounts and retention.
- Manage, mentor, and develop a diverse marketing team spanning multiple regions.
- Oversee marketing technology platforms, processes, ROI measurement, and optimization.
- Collaborate cross-functionally with sales, product, and customer success teams to align marketing efforts.
- Requires extensive international marketing leadership experience in health sciences, pharmaceutical, biotech, and healthcare markets.
- Proficiency in marketing automation (SFAE, Marketo, HubSpot), CRM (Salesforce), ABM platforms, and marketing analytics.
- Bachelor’s degree in marketing, business administration, or related field required.
- Salary range: $139,300 to $204,233 USD per year.
Marketing Director - Corporate Markets Full Description
Marketing Director - Corporate Markets
remote type
Hybrid
Hoboken (HQ), NJ, USA
London (Fitzroy Square), GBR
Bognor Regis, GBR
Oxford, GBR
Full time
Job Description:Marketing Director - Corporate Markets
Location:Hoboken (HQ), NJ, USA
Our mission is to unlock human potential. We welcome you for who you are, the background you bring, and we embrace individuals who get excited about learning. Bring your experiences, your perspectives, and your passion; it’s in our differences that we empower the way the world learns.
About the Role:
We are seeking a strategic and results-oriented Marketing Director to lead transformative marketing initiatives across Corporate Markets. This role will focus on developing visionary marketing strategies, accelerating revenue growth, and providing leadership across the marketing function for Audience Solutions and Corporate R&D. The Marketing Director will work closely with Corporate Markets executive leadership to design and execute impactful marketing initiatives that position Wiley as a market leader in enterprise AI, software solutions, information services, and content platforms and drive commercial success.
As Marketing Director, you will lead the field marketing strategy and execution, with ABM as a core competency, partnering with data analytics and digital marketing colleagues to create seamless, high-impact customer experiences. You will lead a high-performing team of marketing professionals, champion marketing technology innovation, and optimize performance through cross-functional collaboration. This is a senior leadership role requiring a strategic thinker with an entrepreneurial mindset and the ability to execute with precision and agility.
How you will make an impact:
- Develop and execute comprehensive marketing strategy for Corporate Markets (Audience Solutions and Corporate R&D) aligned with business objectives and revenue targets
- Lead sophisticated demand generation programs across digital, events, content, and field marketing channels for Audience Solutions and Corporate R&D offerings
- Design and execute ABM programs for strategic accounts, retention, upsell and cross-sell initiatives across Corporate Markets portfolio
- Lead, mentor and develop high-performing marketing team across multiple disciplines, markets and geographies
- Oversee marketing technology, processes, measurement and ROI optimization across all marketing activities
- Collaborate with sales, product, customer success and other business units to align marketing with business objectives
What we look for:
- Bachelor’s degree in marketing, Business Administration, or related field.
- Extensive international marketing experience, including significant tenure in leadership roles.
- Deep understanding of health sciences marketing, including understanding of pharmaceutical/biotech markets, regulatory environments, and healthcare delivery systems.
- Experience marketing to healthcare professionals, researchers, and life sciences organizations.
- Expertise in demand generation, digital marketing, ABM, and marketing analytics.
- Strong analytical and strategic thinking skills with the ability to translate complex data into actionable insights.
- Entrepreneurial mindset with a proactive approach to market opportunities.
- Commercially focused with a bold, strategic vision and bias for action.
- Proficiency with marketing automation platforms (SFAE, Marketo, HubSpot), CRM systems (Salesforce), ABM platforms, and marketing analytics tools.
- Demonstrated success in building and scaling high performing marketing organizations, with experience leading executive teams and managing complex, cross-functional stakeholder relationships.
- Skilled in influencing senior leaders and driving enterprise-level change through strategic vision, collaboration, and operational excellence.
About Wiley:
Wiley is a trusted leader in research and learning, our pioneering solutions and services are paving the way for knowledge seekers as they work to solve the world's most important challenges. We are advocates of advancement, empowering knowledge-seekers to transform today's biggest obstacles into tomorrow's brightest opportunities.
With over 200 years of experience in publishing, we continue to evolve knowledge seekers' steps into strides, illuminating their path forward to personal, educational, and professional success at every stage. Around the globe, we break down barriers for innovators, empowering them to advance discoveries in their fields, adapt their workforces, and shape minds.
Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact tasupport@wiley.com for assistance.
We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle movers, and learning champions all while striving to support the health and well-being of all employees. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow.
We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. The range below represents Wiley's good faith and reasonable estimate of the base pay for this role at the time of posting roles either in the United Kingdom, Canada or USA. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies.
When applying, please attach your resume/CV to be considered.
With over 200 years of experience in publishing, we continue to evolve knowledge seekers' steps into strides, illuminating their path forward to personal, educational, and professional success at every stage. Around the globe, we break down barriers for innovators, empowering them to advance discoveries in their fields, adapt their workforces, and shape minds.
Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact tasupport@wiley.com for assistance.
We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle movers, and learning champions all while striving to support the health and well-being of all employees. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow.
We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. The range below represents Wiley's good faith and reasonable estimate of the base pay for this role at the time of posting roles either in the United Kingdom, Canada or USA. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies.
When applying, please attach your resume/CV to be considered.
Salary Range:139,300 USD to 204,233 USD#LI-JG1
Similar Jobs
Social Media Assistant
University of Wisconsin - Madison
🇺🇸 Remote - US
Field Marketing Associate
Galileo Learning
🇺🇸 Hybrid - Oakland, CA
Senior Director, Solutions Marketing
Elsevier
🇺🇸 Hybrid - NY
Director of Demand Generation
Magic School
🇺🇸 Remote - US
Comms/Marketing Sr Specialist
Columbia University
🇺🇸 New York, NY
