Edtech.com's Summary

Wiley is hiring a Marketing Manager. The role involves developing and managing marketing strategies and tactics to promote Wiley's higher education courseware products in the chemistry and business markets. The Marketing Manager drives revenue growth by creating innovative marketing campaigns, coordinating with Sales, Editorial, and Product Design teams, and engaging with instructors and stakeholders to support product adoption and market development.

Highlights

Develop and execute annual marketing plans with measurable goals and objectives.
Analyze marketing tactics' effectiveness and implement performance improvements.
Create go-to-market strategies, sales toolkits, messaging templates, and sales enablement collateral.
Collaborate with Sales and Customer Success to engage chemistry and business instructors effectively.
Develop account-based strategies and maintain target lists for new products and features.
Partner with Research to conduct surveys and generate market insights for higher education chemistry and business sectors.
Test and validate value propositions through interviews and focus groups.
Manage webinars, trade shows, and events within the chemistry and business markets.
Required qualifications include a BA or BS degree (preferably in business or marketing), 3+ years in marketing or selling technology products, strong CRM experience (preferably Salesforce), and strong analytical, communication, and leadership skills.
Salary range is $69,700 to $99,967 USD, with willingness to travel to several conferences annually.

Marketing Manager Full Description

Job Description:

We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what's possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what's next to power infinite possibilities for our customers, colleagues and society at large.

About the Role:

This is a unique opportunity for an experienced marketing professional to create and manage strategies and implement tactics that showcase the value of Wiley's courseware products for the higher education chemistry and business markets.

The Marketing Manager is responsible for driving revenue growth by developing innovative marketing campaigns that drive demand and nurture customers throughout their buying process.

Excellent communication, planning, and presentation skills, as well as attention to detail, and the ability to grasp and translate technical capabilities into benefits, are crucial. This position works closely with Sales, Editorial, and Product Design colleagues to develop and execute strategic plans for Wiley's higher education courseware products for chemistry and business.

Job Responsibilities:

Develop and execute annual marketing plans with measurable goals and objectives.
Track the effectiveness of tactics and strategies by regularly analyzing results and taking action to improve performance.
Create go-to-market strategies, sales tool kits, messaging templates, and other collateral and sales enablement pieces.
Work with Sales and Customer Success to effectively engage with chemistry and business instructors, position and present products, and overcome objections.
Create account-based strategies and track top target lists for new products and features.
Interact with chemistry and business instructors through conferences, conversations, and social media.
Partner with Research colleagues to conduct surveys with instructors and students to generate insights about the higher education chemistry and business markets.
Test and validate value propositions in the field with individual interviews and live focus groups.
Develop and implement market development strategies to create awareness, engagement, and leads for new products.
Build and maintain competitive landscapes.
Create differentiated value propositions and positioning for products.
Demonstrate the use of tools through customer calls and presentations.
Develop relationships with authors and advocates while identifying new advocates, thought leaders, partners, and influencers.
Manage webinars, trade shows, and other events for the chemistry and business markets.

Required Qualifications:

BA or BS degree, preferably in business or marketing.
3+ years of successful experience in marketing or selling technology products. Experience with higher education technology products is a plus.
Analytical skills that lead to effective product management, and product differentiation.
Strong writing, communication, and technology presentation skills.
Strong experience with CRM, preferably Salesforce.
Experience with digital marketing tools for marketing automation, website management, and events is a plus.
Excellent analytical skills and judgment to identify and prioritize opportunities. Highly motivated, achievement-oriented, and capable of juggling multiple priorities.
Strong leadership skills to effectively manage campaigns and sales enablement activities. Ability to influence people in other functional areas.
Must be willing to travel to several conferences a year.

We power infinite possibilities.

For more than 200 years, we've transformed knowledge into discoveries that shape the world. Today, our global team of innovators, creators, and experts is driving what's next in science, education, and publishing—creating impact that reaches everywhere.

We're not just observers of progress. We're the ones accelerating scientific breakthroughs, advancing learning, and sparking innovation that redefines entire fields and improves lives.

Here, your talent matters. Your ideas have room to grow. And your work creates breakthroughs that can change everything.

Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact [email protected] for assistance.

We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle movers, and learning champions all while striving to support the health and well-being of all employees. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow.

We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. The range below represents Wiley's good faith and reasonable estimate of the base pay for this role at the time of posting roles in the United Kingdom, Canada, USA, Austria, Czechia, Denmark, France, Greece, Italy, Netherlands, Romania, or Spain. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies.

When applying, please attach your resume/CV to be considered.

Salary Range:69,700 USD to 99,967

USD#LI-KW1

Original Job Description

Job Description:

About the Role:

The Marketing Manager is responsible for driving revenue growth by developing innovative marketing campaigns that drive demand and nurture customers throughout their buying process.

Job Responsibilities:

Develop and execute annual marketing plans with measurable goals and objectives.
Track the effectiveness of tactics and strategies by regularly analyzing results and taking action to improve performance.
Create go-to-market strategies, sales tool kits, messaging templates, and other collateral and sales enablement pieces.
Work with Sales and Customer Success to effectively engage with chemistry and business instructors, position and present products, and overcome objections.
Create account-based strategies and track top target lists for new products and features.
Interact with chemistry and business instructors through conferences, conversations, and social media.
Partner with Research colleagues to conduct surveys with instructors and students to generate insights about the higher education chemistry and business markets.
Test and validate value propositions in the field with individual interviews and live focus groups.
Develop and implement market development strategies to create awareness, engagement, and leads for new products.
Build and maintain competitive landscapes.
Create differentiated value propositions and positioning for products.
Demonstrate the use of tools through customer calls and presentations.
Develop relationships with authors and advocates while identifying new advocates, thought leaders, partners, and influencers.
Manage webinars, trade shows, and other events for the chemistry and business markets.

Required Qualifications:

BA or BS degree, preferably in business or marketing.
3+ years of successful experience in marketing or selling technology products. Experience with higher education technology products is a plus.
Analytical skills that lead to effective product management, and product differentiation.
Strong writing, communication, and technology presentation skills.
Strong experience with CRM, preferably Salesforce.
Experience with digital marketing tools for marketing automation, website management, and events is a plus.
Excellent analytical skills and judgment to identify and prioritize opportunities. Highly motivated, achievement-oriented, and capable of juggling multiple priorities.
Strong leadership skills to effectively manage campaigns and sales enablement activities. Ability to influence people in other functional areas.
Must be willing to travel to several conferences a year.

We power infinite possibilities.

We're not just observers of progress. We're the ones accelerating scientific breakthroughs, advancing learning, and sparking innovation that redefines entire fields and improves lives.

Salary Range:69,700 USD to 99,967

USD#LI-KW1

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Edtech.com's Summary

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