Edtech.com's Summary

McGraw Hill is hiring a Marketing Manager to lead sales enablement initiatives for their global B2B marketing team. The role involves driving sales efficiency through strategic programs, content development, and platform management while ensuring alignment between product marketing, field marketing, and sales teams.

Highlights

Lead strategic alignment between marketing and sales to support revenue growth and pipeline development.
Develop and manage sales enablement content, tools, templates, and training materials.
Create and execute go-to-market content strategies for digital product launches.
Optimize CRM and sales enablement platforms like Athena (Seismic) to boost user adoption and effectiveness.
Collaborate across sales, regional, and product marketing teams and establish feedback loops.
Use advanced analytics to measure the impact of sales enablement efforts.
Required expertise in CRM tools such as Marketo and Magento, and analytics platforms including Google Analytics and Adobe Analytics.
Proficient in Adobe design suite, PowerPoint, and MS Office for content proofing and presentation.
Experience in sales enablement or marketing with knowledge of the technology, education, and publishing sectors.
Annual salary range from $66,000 to $75,000 with additional medical and benefits offerings.

Marketing Manager Full Description

Marketing Manager

United States
Marketing
Professional
Remote

Overview

Make an Impact!
When was the last time you experienced the impact of your work? Our team thrives on building meaningful relationships with educators and learners. With that comes the unique opportunity to impact lives across the world and experience first-hand the difference your hard work makes. Our Sales Enablement Marketing Manager is an integral part of our team!

How can you make an impact?
As a Marketing Manager, you will lead sales enablement initiatives for the global B2B marketing team across North America and International regions. Drive sales efficiency and effectiveness through strategic sales enablement programs, tools, and content for MHP digital products. Act as the key link between product marketing, field marketing, and regional sales teams. Ensure alignment of messaging, resources, and strategies with key business objectives, customer journeys, and persona needs. Collaborate with sales stakeholders to define priorities and communicate enablement strategies and KPIs. Champion and lead the use and leveraging of our Sales Enablement platform, Athena (Seismic) making sure regular reporting informs of effective use by the sales and marketing teams.

This is a remote position open to applicants authorized to work for any employer within the United States. This is a Project Status Worker (PSW) role with an end date of 11/1/2026.

What you will be doing:

Sales Alignment and Strategy: Lead strategic alignment between marketing and sales by creating content mapped to buyer journeys, personas, and sales goals. Influence pipeline growth and revenue generation through integrated marketing strategies tailored to sales processes.
Sales Enablement Content, Tools, and Templates: Drive the development of high-impact sales enablement assets and scalable training materials that clearly communicate product value. Oversee content governance and accessibility to ensure global sales teams are equipped for success.
Go-to-Market Resources: Own the creation and execution of go-to-market content strategies for digital product launches. Use market insights and performance data to refine messaging, prioritize content development, and demonstrate ROI.
CRM and Enablement Platforms: Lead optimization of CRM and sales enablement platforms such as Athena (Seismic), ensuring system effectiveness, user adoption, and alignment with commercial goals. Provide strategic input and training to enhance sales team productivity.
Collaboration and Feedback: Champion cross-functional collaboration across sales, regional, and product marketing teams. Establish structured feedback loops to inform campaign direction, refine messaging, and enhance future enablement initiatives.
Performance Analytics: Leverage advanced analytics to assess the effectiveness of enablement content and tools.

We are looking for someone with:

Proven experience in sales enablement, marketing, or related fields.
Experience in creating regionalized and localized sales resources.
A desire to take ownership the role, to develop efficient processes for the team and possess a self-starter attitude.
Strong written and verbal communication skills.
Ability to manage multiple priorities and work cross-functionally with excellent organizational and collaboration skills.
Knowledge of technology, education, and publishing sectors (one a prerequisite).
Knowledge CRM tools e.g. Marketo & Magento is essential.
Proficiency in analytics platforms (e.g. Seismic, CRM tools, Google analytics and/or adobe analytics).
Basic skills of Adobe design suite for asset proofing and feedback process.
PowerPoint and MS Office.

Why work for us?

At McGraw-Hill, we leverage cutting-edge technology to create innovative learning solutions that support learners at all stages of their educational journey. Our state-of-the-art digital tools and platforms provide personalized, interactive experiences that enhance understanding and retention. Being part of McGraw-Hill means joining a team dedicated to shaping the future of education and making a real impact on students' lives. It's an exciting opportunity to contribute to a company that values innovation, collaboration, and excellence.

The pay range for this position is between $66,000-$75,000 annually, however, base pay offered may vary depending on job-related knowledge, skills, experience, and location. Additionally, a full range of medical and/or other benefits may be provided, depending on the position offered. Click here to learn more about our benefit offerings.

McGraw Hill recruiters always use a “@mheducation.com” or "@careers.mheducation.com” email addresses and/or from our Applicant Tracking System, iCIMS. Any variation of this email domain should be considered suspicious. Additionally, McGraw Hill recruiters and authorized representatives will never request sensitive information in email.

49364

McGraw Hill uses an automated employment decision tool (AEDT) to assist in the screening process by recommending candidates with “like skills” based on resume and job data. To request an alternative screening process, please select “Opt-Out” when asked to “Consent to use of Automated Employment Decision Tools” during the application.

Original Job Description

Marketing Manager

United States
Marketing
Professional
Remote

Sales Alignment and Strategy: Lead strategic alignment between marketing and sales by creating content mapped to buyer journeys, personas, and sales goals. Influence pipeline growth and revenue generation through integrated marketing strategies tailored to sales processes.
Sales Enablement Content, Tools, and Templates: Drive the development of high-impact sales enablement assets and scalable training materials that clearly communicate product value. Oversee content governance and accessibility to ensure global sales teams are equipped for success.
Go-to-Market Resources: Own the creation and execution of go-to-market content strategies for digital product launches. Use market insights and performance data to refine messaging, prioritize content development, and demonstrate ROI.
CRM and Enablement Platforms: Lead optimization of CRM and sales enablement platforms such as Athena (Seismic), ensuring system effectiveness, user adoption, and alignment with commercial goals. Provide strategic input and training to enhance sales team productivity.
Collaboration and Feedback: Champion cross-functional collaboration across sales, regional, and product marketing teams. Establish structured feedback loops to inform campaign direction, refine messaging, and enhance future enablement initiatives.
Performance Analytics: Leverage advanced analytics to assess the effectiveness of enablement content and tools.

We are looking for someone with:

Proven experience in sales enablement, marketing, or related fields.
Experience in creating regionalized and localized sales resources.
A desire to take ownership the role, to develop efficient processes for the team and possess a self-starter attitude.
Strong written and verbal communication skills.
Ability to manage multiple priorities and work cross-functionally with excellent organizational and collaboration skills.
Knowledge of technology, education, and publishing sectors (one a prerequisite).
Knowledge CRM tools e.g. Marketo & Magento is essential.
Proficiency in analytics platforms (e.g. Seismic, CRM tools, Google analytics and/or adobe analytics).
Basic skills of Adobe design suite for asset proofing and feedback process.
PowerPoint and MS Office.

Why work for us?

49364

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Edtech.com's Summary

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