Edtech.com's Summary

Securly is hiring a Marketing Manager (Remote). This role involves managing multi-channel marketing campaigns, creating compelling content, and collaborating closely with internal teams to drive brand voice and engagement focused on student safety and wellness.

Highlights

Manage multi-channel marketing campaigns including email, paid social, landing pages, and organic content.
Write clear, targeted copy for K–12 IT leaders and educators.
Utilize HubSpot and Salesforce for campaign execution and performance tracking.
Develop content such as blog posts, case studies, social media, and sales collateral aligned with brand guidelines.
Conduct market research and competitive analysis to identify opportunities.
Collaborate with sales, product, and customer success teams and support events and webinars.
Required skills include strong writing, marketing automation (HubSpot preferred), CRM (Salesforce preferred), and digital marketing experience.
Competitive salary up to $100K plus comprehensive benefits including medical, dental, vision, paid parental leave, and 401(k) with employer match.
Experience in B2B SaaS or edtech and knowledge of the K–12 market are a plus.
Remote role reporting to the CMO with opportunities to lead campaigns and contribute to strategic marketing initiatives.

Marketing Manager Full Description

About Securly
Securly is the market leader in AI-powered student safety and wellness solutions, protecting over 20 million students across 20,000+ schools worldwide. Recognized as an EdTech Product of the Year and a Top Place to Work, we're on a mission to create safer, more encouraging learning environments by protecting students from harm, supporting their mental health, and empowering educators with actionable insights that help students thrive.

About the Role
Securly is seeking a hands-on Marketing Manager – Generalist who has honed their craft over a couple of years and is excited to drive our mission of improving student wellness and keeping kids safe.

This role is perfect for a marketer who thrives on variety and wants to make a real impact. You'll own projects from concept to execution, working directly with our CMO to shape brand voice, create compelling campaigns, and turn insights into action.

Location: Fully Remote (U.S. only)
Reports to: CMO
Type: Full-time
Note: We are unable to provide visa sponsorship for this role.

What You'll Do

Campaign Development & Execution

Manage multi-channel marketing campaigns across email, paid social, landing pages, and organic content
Write clear, compelling copy that resonates with K–12 IT leaders and educators
Use HubSpot and Salesforce to execute digital campaigns and track performance
Collaborate with internal teams to understand customer pain points and translate them into effective messaging

Brand & Content Management

Drive consistent brand voice across all marketing touchpoints
Create high-quality content including blog posts, case studies, social media, and sales collateral
Ensure all marketing materials align with Securly's mission and brand guidelines
Research and analyze audience insights to inform content strategy

Digital Marketing & Research

Conduct competitive research and market analysis to identify opportunities
Monitor campaign performance and optimize based on data insights
Stay current on education technology trends and K–12 market dynamics

Cross-Functional Collaboration

Work closely with sales, product, and customer success teams
Support event marketing and webinar execution
Assist with lead nurturing and customer lifecycle campaigns
Contribute to marketing operations and process improvements

What We're Looking For

Essential Skills

Strong writing and communication skills with attention to detail
Experience with marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce preferred)
Hands-on experience with digital marketing channels
Solid research skills and analytical mindset
Self-starter with the ability to manage multiple projects independently

Bonus Points

Experience in B2B SaaS or education technology
Knowledge of the K–12 education market
Familiarity with AI tools for content creation or automation
Experience with marketing analytics and performance tracking
Understanding of lead generation and nurturing best practices
Basic design skills or experience with design tools

Why You'll Love Working at Securly

A Mission That Matters

Help keep students safe, supported, and well
Work with customers who are genuinely making a difference

Growth & Autonomy

Own meaningful projects from day one
Collaborate directly with the CMO and executive team
Gain exposure to all aspects of SaaS marketing

Mission-Driven Work

Make a tangible impact on student wellness and safety
Be part of a high-performing, purpose-driven team

Career Development

Build a diverse, full-stack marketing skillset
Advance from execution to strategy with mentorship and support
Performance-based growth and promotion opportunities

Performance Expectations

First 90 Days

Master our brand voice and understand our customer personas
Launch your first multi-channel campaign
Establish workflows with key stakeholders and tools
Begin contributing to the content calendar and social presence

First 6 Months

Own end-to-end campaign development and execution
Demonstrate measurable impact on key marketing metrics
Build strong cross-functional relationships
Identify and implement process improvements

First 12 Months

Lead strategic marketing initiatives that drive real results
Mentor new team members and share expertise
Deepen your understanding of the K–12 EdTech landscape
Expand your role in campaign strategy and planning

Compensation & Benefits

Competitive base salary (up to $100K, depending on experience)
Comprehensive medical, dental, and vision coverage
Employee assistance program and free mental health resources
Unlimited PTO + 13+ holidays + paid company-wide winter break
12 weeks of fully paid parental leave for all parents
401(k) with employer match
$1,000 annual professional development stipend
Remote-first culture with flexibility and autonomy
Exclusive employee discounts and optional perks

Equal Employment Opportunity
Securly is committed to providing equal employment opportunities to all employees and applicants. We do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, political affiliation, marital status, disability, genetic information, age, parental status, military service, or any other non-merit-based factor.

#LI-REMOTE #LI-DO1

Original Job Description