The University of Texas at Arlington is hiring a Marketing Manager. The position involves leading and executing the development of marketing strategies for the School of Social Work, overseeing content development, marketing campaigns, and event planning. The role requires managing a team working on various marketing products, and maintaining the CRM platform to support student recruitment goals through digital and traditional marketing channels.
Highlights
Lead and execute comprehensive marketing strategies for the School of Social Work.
Oversee content development, social media management, and special events planning.
Supervise a team managing various marketing platforms and campaigns.
Manage the CRM platform, budgets, and align marketing efforts with strategic goals.
Requires proficiency in Microsoft Word, Adobe Creative Suite, CRM, social media, and web content management systems.
Bachelor’s degree in related fields with at least five years of experience required.
Salary up to $80,000 based on qualifications and experience.
Applicants must include in their online resume the following information: 1) Employment history: name of company, period employed (from month/year to month/year), job title, summary of job duties and 2) Education: school name, degree type, and major.
Posting Details
Position Information
Posting Number | S06234P Position Title | Marketing Manager Department | Social Work Location | Arlington Job Family | Administrative Support Position Status | Full-time Work Hours | Standard Work Schedule | Monday – Friday; 8:00am – 5:00pmOccasional weekend work may be required. Open to | External and Internal Salary | Salary is commensurate based on qualifications and relevant experience up to $80,000. Duration | Funding expected to continue Pay Basis | Monthly Benefits Eligible | Yes Benefits at UTA | We are proud to offer a comprehensive benefits package to all our employees at the University. https://www.uta.edu/hr/employee-benefits
To help you understand the full value of these benefits, we have created a tool that calculates the total worth of your compensation package. This tool takes into account all of the benefits that you are eligible for, including health insurance, retirement plans, and paid time off. To access this tool and learn more about the total value of your benefits, please click on the following link: https://resources.uta.edu/hr/services/records/compensation-tools.php Job Summary | The Marketing Manager provides leadership, direction, and execution in the planning and development of comprehensive marketing strategies that support the strategic plan for the School of Social Work (SSW). The Marketing Manager will oversee and contribute to content development, marketing campaigns, market research, idea generation, and event planning to achieve marketing goals and objectives through various marketing platforms and digital outlets. The manager will lead a team responsible for the Customer Relationship Management (CRM) platform, planning and executing special events, social media content management, advertising/marketing campaigns, print publications, videos, email marketing, and other marketing products supporting student recruitment and the School of Social Work. Essential Duties and Responsibilities | Develops and ensures the successful execution of the annual integrated marketing plan and special event plans that include social media management, special events planning, community outreach, graphic designs of products, advertising, publications, and managing the CRM and other data resources. Supervise and lead a team responsible for producing and managing social, digital, advertising, print, email, postcard, and multimedia content and campaigns. Plan, coordinate, and execute special events to align with strategic marketing goals and objectives. Oversees advertising campaigns through constant communication with contractors and SSW staff members involved in the process. Manages marketing and advertising budget. Directly responsible for the day-to-day management of the CRM and integrating with the UTA CRM related to marketing, reports produced, and analyzing data to ensure student recruitment marketing and communication efforts are on track to reach targeted goals. Coordinate with SSW staff and faculty, University Communications, Enrollment Management, and other campus colleagues to create and execute successful marketing and advertising campaigns. Performs other duties as assigned. Minimum Qualifications | Bachelor’s degree in marketing, journalism, public relations, communication, advertising, English, multimedia, or a related field. Five (5) or more years of experience in marketing, communication, recruiting, special event planning, or an equivalent mix of education and relevant experience in similar role. Preferred Qualifications | Master’s degree in strategic communication, marketing, journalism, public relations, multimedia, or a related field. Six (6) or more years of experience in collecting and utilizing user data from email, web, and social media marketing, along with a working knowledge of print and electronic design trends, website navigation, photography, CRM, and digital production in higher education. Significant direct and hands-on experience with integrated marketing, advertising, public relations, media relations, college branding, print, and social media. Experience in marketing within higher education. Previous experience supervising staff and leading a team. Knowledge, Skills and Abilities | Excellent organizational, editing, and writing skills, combined with high creativity. Professional project management, interpersonal, and communication skills. Ability to manage multiple concurrent projects effectively. Expert knowledge of using and implementing Microsoft Word, Adobe Creative Suite, email marketing programs, CRM, social media, and web content management systems (Cascade and Sitecore). Ability to manage an online calendar of numerous events. Other Requirements | Valid state Driver’s License and ability to travel in and out of Texas.
Working Conditions | Special Conditions for Eligibility | Applicant should submit or provide online links to such things as samples of projects, campaigns, advertising, graphic design, and awards demonstrating proficiency in the minimum or preferred qualifications for the position. CBC Requirement | It is the policy of The University of Texas at Arlington to conduct a criminal background check on any applicant who is under final consideration for employment with the University. EEO Statement | It is the policy of The University of Texas at Arlington (UTA or The University) to provide an educational and working environment that provides equal opportunity to all members of the University community. In accordance with federal and state law, the University prohibits unlawful discrimination, including harassment, on the basis of race, color, national origin, religion, age, sex, sexual orientation, pregnancy, disability, genetic information, and/or veteran status. The University also prohibits discrimination on the basis of gender identity, and gender expression. Retaliation against persons who oppose a discriminatory practice, file a charge of discrimination, or testify for, assist in, or participate in an investigative proceeding relating to discrimination is prohibited. Constitutionally-protected expression will not be considered discrimination or harassment under this policy. It is the responsibility of all departments, employees, and students to ensure the University’s compliance with this policy. University Information | The University of Texas at Arlington is located in the heart of the Dallas-Fort Worth-Arlington metroplex, a vibrant and diverse metropolitan area that is home to over 7 million people, one of the fastest-growing tech economies in the United States, and a wide array of arts, entertainment, and cultural activities. UTA is a comprehensive teaching, research, and public service institution dedicated to the advancement of knowledge through scholarship and creative work. The University is committed to providing access and ensuring student success, and to a culture of innovation, entrepreneurship, and commercialization of discoveries by our community of scholars. With an enrollment of more than 40,000 students, UTA is the second largest in the University of Texas System. As a result of its combination of rigorous academics and innovative research, UTA is designated as a Carnegie R-1 “Very High Research Activity” institution. UTA ranks No. 4 nationally in Military Times’ annual “Best for Vets: Colleges” list and is among the top 30 performers nationwide for promoting social mobility of its graduates (U.S. News & World Report, 2023). UTA is designated by the U.S. Department of Education as both a Hispanic-Serving Institution (HSI) and an Asian American and Native American Pacific Islander-Serving Institution (AANAPISI), and it has one of the top 5 most ethnically diverse undergraduate student bodies in the United States (U.S. News & World Report, 2023). Its approximately 270,000 alumni, including some who occupy leadership positions at many of the 24 Fortune 500 companies headquartered in North Texas, contribute to UTA’s $22.2 billion annual economic impact on Texas.
Furthermore, UTA is poised to experience widespread growth in the near future. The university recently launched the first phase of its RISE 100 initiative aimed at recruiting 100 new tenure-system faculty to amplify research standing and position UTA as a leader in key scholarly areas; more details are available at https://www.uta.edu/administration/president/strategic-plan/rise100. The successful candidate for this position will have the opportunity to join UTA during an exciting period of growth and contribute as the university broadens its impact. ADA Accommodations | The University of Texas at Arlington is committed to providing reasonable accommodation to individuals with disabilities. If you require reasonable accommodation in completing this application, interviewing or otherwise participating in the employee selection process, please direct your inquiries to 817-272-5554 or email ADADocs@uta.edu.
Posting Detail Information
Number of Vacancies | 1 Open Until Filled | Minimum Number of References Required | 3 Maximum Number of References Accepted | 3 Special Instructions to Applicants | Applicants must include in their online resume the following information: 1) Employment history: name of company, period employed (from month/year to month/year), job title, summary of job duties and 2) Education: school name, degree type, and major.
Requirement Questions
Required fields are indicated with an asterisk (*).
* What is the highest level of education attained?
GED
High School Diploma
Associate's Degree
Bachelor's Degree
Master's Degree
PhD or equivalent
* How many years of experience do you have working in an academic environment?
None/less than 2 years
2 to 3 years
4 to 5 years
6 years or more
* How many years of professional experience do you have in the related field?
None/less than 2 years
2 to 3 years
4 to 5 years
6 years or more
* How many years of experience do you have in leadership, project management or management?
None/less than 2 years
2 to 3 years
4 to 5 years
6 years or more
* Do you possess a valid Texas Class C operator driver's license or any other states equivalent to driving a personal vehicle?
Yes
No
Documents Needed To Apply
Required Documents
Resume or CV
Cover/Interest Letter
Portfolio or Work Samples
Optional Documents
Work Samples
Publications
Relevant URL
OFFICE OF TALENT, CULTURE AND ENGAGEMENT J.D. Wetsel Service Center 1225 W. Mitchell Road Arlington, TX 76019
