Colibri
Marketing Manager
🇺🇸 Remote - US
🕑 Full-Time
💰 TBD
💻 Marketing
🗓️ April 9th, 2024
A/B Testing B2C MarketingAt Colibri Group, culture is a critical part of our collective success, and we live our values everyday: Love, Joy, Boldness, Teamwork, and Curiosity. These values guide our interactions with each other, our customers, and the community.
Position Overview:
We are seeking a talented and experienced Marketing Manager to join our Healthcare marketing team and support the therapy and physician professions.
In this dynamic and exciting position, you will be responsible for building and executing multi-channel marketing campaigns designed to attract new business and cultivate strong relationships with our customers. Reporting to the Head of Marketing, you will work with multiple stakeholders across two brands, collaborating closely with our digital and content marketing teams as well as our cross-functional business team.
The ideal candidate is a hands-on B2C marketer with a proven track record of driving growth through a variety of channels, including paid marketing, email marketing, content marketing, and social media. You'll be responsible for designing and overseeing the execution of integrated marketing campaigns, leveraging your experience with email marketing, marketing automation technologies, and strong strategic planning.
As our Marketing Manager, you will be a critical member of our team, tasked with managing multiple projects and working independently as well as collaboratively with others. If you're looking for an opportunity to join a dynamic and growing organization that's dedicated to making a positive impact on people's lives, then we encourage you to apply today!
What You'll Do
- Execute, manage, and track annual marketing plans and associated campaigns for customer facing programs, products, including creative strategy and channel alignment
- Partner with both external and internal stakeholders to identify and prioritize marketing messages, marketing channels and paid media opportunities
- Effectively track campaign metrics and provide weekly reporting for upper-level management
- Analyze marketing campaign performance data and generate insights to optimize future campaigns
- Continually A/B test online and offline channels
- Set high standards for development, execution, and optimization of cross-channel marketing campaigns
- Work closely with the content and creative marketing teams to develop content aligned to audience segmentation
- Oversee day-to-day marketing activities, including email marketing, paid mail, website experience, digital marketing analytics, database analytics, HubSpot customer and prospect flows
- Serve as the liaison between the Healthcare product team and the marketing department
- Assist in managing marketing budget allocation and associated reporting
- Maintain a high degree of knowledge on best practices in marketing and strategic insight on current and new marketing outreach channels and emerging trends
- Execute planning and implementation of various integrated communications within the organization to launch programs/campaigns
- Manage and organize multiple projects and campaigns simultaneously to meet desired product goals and timelines
What You'll Need to Succeed
- Bachelor’s degree in marketing or equivalent experience required
- Minimum 3+ years’ marketing experience
- Hands-on integrated marketing expertise, including social, email, paid and website channels
- Extensive experience creating audience segments and developing marketing campaigns that deliver a targeted message and create affinity with brands.
- Demonstrated ability to develop concise value propositions that effectively communicate the unique value proposition to targeted audiences.
- Demonstrated ability to manage multiple projects, from their initial stages through to execution
- Exceptional analytical, collaboration, and communication skills
- Excellent written communication skills; a writing sample will be required
Colibri Group welcomes applicants from all backgrounds and experiences, and we understand that not every candidate will meet every requirement listed in the job description. Research has shown that women and people of color may be less likely to apply to jobs unless they feel they meet every qualification, and we want to actively combat this bias in our hiring process. If you're excited about the role and believe you have the skills and experience to contribute to our team, we encourage you to apply, even if your background doesn't align perfectly with every qualification listed. We are committed to building a diverse and inclusive workplace, and we believe that diversity of perspectives and experiences is essential to our success. You may be just the right candidate for this role or another position within our organization. Don't hesitate to take the leap and apply today!
Colibri Group is an equal opportunity employer that is committed to diversity and inclusion in the workplace. Colibri Group prohibits discrimination and harassment of any kind based on race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, disability, genetic information, or any other status protected under federal, state, or local law.
