Villanova University
Marketing Manager, Adult and Professional Education Marketing
🇺🇸 Villanova, PA
🕑 Full-Time
💰 TBD
💻 Marketing
🗓️ July 18th, 2025
Edtech.com's Summary
- Develop and implement strategic marketing campaigns for online non-credit professional education programs.
- Manage media buys and campaign schedules in collaboration with partner agencies.
- Provide detailed project management support to the Director of Adult and Professional Education Marketing.
- Collaborate with communications, admissions, enrollment, and corporate development teams within the College of Professional Studies and Office of Online Programs.
- Develop and maintain reports tracking key campaign metrics and performance; analyze data for strategic insights.
- Required proficiency in digital marketing tools including Google Analytics, Google Ads, Meta, LinkedIn, Microsoft Word, Excel, PowerPoint, and Adobe Acrobat.
- Minimum qualifications: Bachelor’s degree, 4+ years of hands-on digital marketing and project management experience, strong writing and interpersonal skills, and commitment to the University’s mission and values.
- Preferred qualifications: Bachelor’s in marketing, communications or advertising; Master’s degree is a plus; experience in higher education or non-profit settings preferred.
- Must be able to work some evenings, weekends, and holidays as job demands dictate.
- Salary commensurate with experience; exempt staff position within University Communication and Marketing department.
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