Magic EdTech
Marketing Manager – Education & Workforce Learning Business
K-12
Edtech.com's Summary
Magic Software is hiring a Marketing Manager – Education & Workforce Learning Business. The role involves driving inbound lead generation, creating content for social media engagement, managing in-person and virtual events, and building partnerships with industry consortia and standards bodies to enhance branding and client engagement.
Highlights
- Drive revenue through inbound lead generation initiatives.
- Create targeted social media content to boost brand awareness.
- Organize and manage in-person conferences and seminars.
- Host virtual events including webinars and podcasts.
- Build partnerships with Industry Consortiums and Standards bodies.
- Required knowledge of GenAI tools and digital media technologies including video and audio tools.
- Degree in Digital Media, Marketing Communications, or Humanities preferred.
- Experience or contacts in PR, Marketing communities, and freelancers valuable.
- Understanding of Education & Workforce Learning markets is a plus.
- Familiarity with technology, learning content development outsourcing, and consulting advantageous.
Marketing Manager – Education & Workforce Learning Business Full Description
Marketing Manager - Education & Workforce Learning Business
Location: NYC
Title: Marketing Manager – Education & Workforce Learning Business
Geo Focus: USA
Market Focus: Publishing, Higher Education, K-12, Edtech
Desired outcome and responsibilities:
- Revenue: Inbound lead generation
- Brand Building: Create content for social media engagement targeting specific geographies, markets, or offerings.
- In-Person Event management: creating and organizing conferences and seminars to engage clients, partners and employees to generate leads and improving branding
- Virtual Events- managing hosting webinars, and podcasts.
- Partnership building: Engage and partner with the Industry Consortium & Standards bodies
Desired Experience and Credentials:
- Degree in Digital Media, Marketing Communications, Humanities.
- Understanding of GenAI tools and practical knowledge of digital media technology, including video and audio tools,
- Rolodex in PR, Marketing Communities and Freelancers.
- Understanding of Education & Workforce Learning markets would be a plus.
- Understanding of Technology and Learning Content Development outsourcing & consulting business would be a great advantage.
- A rolodex in education & workforce learning markets would be an added advantage.
About Magic Software:
Magic Software Inc. (www.magicsw.com) develops new age digital technology solutions for the Education and Financial services sectors. Magic Software is fully owned by Solmark (www.solmark.com), a DC based PE firm.
Magic Edtech is a market leader in the digital accessibility space for the digital learning industry. Magic is dedicated to help its clients build digital learning products and platforms by engineering technology that delivers better learning outcomes. Our Vision is “Digital Learning for Everyone”. Our mission is to help humanity pursue happiness by making lifelong learning affordable, sustainable, and accessible. Magic has been serving digital learning business since 1989 with its headquarters in Times Square, NYC and offices in London, Delhi(NCR), Indore and Pune. Magic serves over 200+ clients globally that are in education publishing, edtech, K12 schools, universities and training/accreditation businesses. Magic has over 1000+ consultants and engineers that bring deep domain expertise in learning business along with technology and content knowledge.
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