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Sparkrock

Marketing Manager (OTE $82,500/year CAD), Sparkrock

🇨🇦 Remote - CA 🕑 Full-Time 💰 $83K 💻 Marketing 🗓️ September 9th, 2026
K-12 Salesforce

Edtech.com's Summary

Sparkrock is hiring a remote Marketing Manager to lead K-12 marketing strategy for its ERP and product platforms serving school boards and other social benefit organizations across North America.

Highlights
  • Owns the full marketing funnel for K-12 education-focused products
  • Leads go-to-market planning and messaging for new product launches
  • Manages digital marketing channels and partners with Sales on enablement content
  • Fully remote role with OTE of $82,500/year CAD

Marketing Manager (OTE $82,500/year CAD), Sparkrock Full Description

Sparkrock, which builds ERP and product platforms used by nonprofits, school boards, and government agencies, is hiring a Marketing Manager to own the full marketing funnel for its K-12 education-focused products across North America. This is a 100% remote role.

Responsibilities
  • Owns the full marketing funnel, from awareness through retention, for K-12 education-focused products
  • Leads go-to-market planning for new product launches, including messaging, positioning, and channel strategy
  • Develops audience-specific messaging frameworks for district finance and operations leaders
  • Manages and optimizes digital marketing channels, including email, paid media, SEO/SEM, LinkedIn, and webinars
  • Collaborates with Sales to develop enablement materials tailored to K-12 finance and operations buyers
  • Creates case studies, thought leadership, and other content supporting the K-12 segment

Qualifications
  • Strategic marketing experience with deep knowledge of the K-12 education sector
  • Experience owning go-to-market strategy and digital marketing channels
  • Strong written communication and cross-functional collaboration skills