Edtech.com's Summary

IXL Learning is hiring a Marketing Manager for Rosetta Stone for Enterprise. The role involves leading the marketing strategy and execution to enhance brand awareness, generate leads, support sales enablement, and manage global campaigns focused on North America and Europe.

Highlights

Develop and own marketing plans for Rosetta Stone for Enterprise targeting global markets with emphasis on North America and Europe
Collaborate with Marketing and Sales leadership to align marketing programs with customer needs and sales goals
Create compelling brand and product messaging positioning Rosetta Stone as a leading corporate language training solution
Produce marketing content and sales enablement tools such as collateral, landing pages, email campaigns, case studies, and presentations
Manage communications for product launches and feature updates
Engage and leverage brand advocates to support marketing efforts
Requires BA/BS degree and 9+ years of enterprise marketing experience, preferably in Enterprise SaaS and international marketing
Strong strategic thinking, writing, project management, and interpersonal skills essential
Base salary range of $125,000 to $175,000 plus benefits, with pay based on location, skills, and experience
Role supports major clients including BMW, Sony, Uber, Mandarin Oriental, and Williams-Sonoma

Marketing Manager, Rosetta Stone for Enterprise Full Description

IXL Learning, developer of personalized learning products used by millions of people globally, is seeking an Enterprise Marketing Manager to develop and execute the domestic and global marketing strategy for Rosetta Stone for Enterprise.

Rosetta Stone is the leader in language learning, and our Enterprise product helps 12,000+ brands (such as BMW, Sony, Uber, Mandarin Oriental, and Williams-Sonoma) enable their employees to speak and work confidently across language barriers.

As the Enterprise Marketing Manager, you will lead end-to-end marketing for Rosetta Stone for Enterprise, which includes: creating compelling brand and product messaging, developing marketing campaigns and strategies for demand and lead generation, supporting sales enablement, and more. The ideal candidate is strategic, proactive, collaborative, a strong communicator, organized, and passionate about IXL’s mission to improve learning experiences for everyone.

This is a full-time position in our San Mateo, CA headquarters office. The work schedule for this role is Monday-Friday in the office with the option to work from home one day per week. #LI-GW1

WHAT YOU'LL BE DOING

Own the marketing plan for Rosetta Stone for enterprise, developing and executing strategies and tactics that will positively impact brand awareness, lead generation, customer retention, and more. You’ll lead our marketing efforts worldwide, but with a focus on North America and Europe
Collaborate with Marketing and Sales leadership to understand customer needs and key sales objectives; align marketing programs to these goals
Write and refine brand and product messaging to effectively position Rosetta Stone for Enterprise as the unparalleled corporate language training solution
Create marketing content and sales enablement tools, including collateral, landing pages, email campaigns, case studies, sales presentations, and more
Manage internal and external communications around product launches and feature updates
Identify, engage with, and leverage brand advocates

WHAT WE'RE LOOKING FOR

BA/BS degree
9+ years of enterprise marketing experience. Enterprise SaaS experience preferred; experience with international marketing is a plus
Proven track record of developing and executing marketing plans and campaigns that positively impact marketing and business goals
Strategic thinking: You are able to consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with company needs and values
Written communication: You are an exceptional writer that knows how to clearly communicate a message and make every word count
You get things done: You’re a self-starter, detail- and deadline-oriented, organized, resourceful, and have the ability to manage projects from start to finish
Interpersonal skills: You’re a team player, have excellent verbal communication skills, and have the ability to lead cross-functionally

Our salary ranges are determined by role, level, and location. The base salary range for this full-time position is $125,000 to $175,000 + benefits. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

ABOUT IXL LEARNING

IXL Learning is the country's largest EdTech company. We reach millions of learners through our diverse range of products. For example:

1 in 4 students in the United States uses IXL.com
Rosetta Stone provides an immersive learning experience for 25 languages
Wyzant is the nation's largest community of tutors, covering 300+ subjects
Teachers Pay Teachers (TPT) is a comprehensive marketplace for millions of educator-created resources

Our mission is to create innovative products that will make a real, positive difference for learners and educators and we're looking for passionate, mission-minded people to join us in achieving this goal. We have a unique culture at IXL that fosters collaboration and the open exchange of ideas. We value our team and treat one another with kindness and respect. We approach our work with passion, tenacity, and authenticity. We find it immensely satisfying to develop products that impact the lives of millions and we are eager to have you join our team.

At IXL, we value diversity in age, race, ethnicity, gender, sexual orientation, physical and mental ability, political and religious beliefs, and life experience, and we are proud to promote a work environment where everyone, from any background, can do their best work. IXL Learning is an Equal Opportunity Employer.

Original Job Description

This is a full-time position in our San Mateo, CA headquarters office. The work schedule for this role is Monday-Friday in the office with the option to work from home one day per week. #LI-GW1

WHAT YOU'LL BE DOING

Own the marketing plan for Rosetta Stone for enterprise, developing and executing strategies and tactics that will positively impact brand awareness, lead generation, customer retention, and more. You’ll lead our marketing efforts worldwide, but with a focus on North America and Europe
Collaborate with Marketing and Sales leadership to understand customer needs and key sales objectives; align marketing programs to these goals
Write and refine brand and product messaging to effectively position Rosetta Stone for Enterprise as the unparalleled corporate language training solution
Create marketing content and sales enablement tools, including collateral, landing pages, email campaigns, case studies, sales presentations, and more
Manage internal and external communications around product launches and feature updates
Identify, engage with, and leverage brand advocates

WHAT WE'RE LOOKING FOR

BA/BS degree
9+ years of enterprise marketing experience. Enterprise SaaS experience preferred; experience with international marketing is a plus
Proven track record of developing and executing marketing plans and campaigns that positively impact marketing and business goals
Strategic thinking: You are able to consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with company needs and values
Written communication: You are an exceptional writer that knows how to clearly communicate a message and make every word count
You get things done: You’re a self-starter, detail- and deadline-oriented, organized, resourceful, and have the ability to manage projects from start to finish
Interpersonal skills: You’re a team player, have excellent verbal communication skills, and have the ability to lead cross-functionally

ABOUT IXL LEARNING

IXL Learning is the country's largest EdTech company. We reach millions of learners through our diverse range of products. For example:

1 in 4 students in the United States uses IXL.com
Rosetta Stone provides an immersive learning experience for 25 languages
Wyzant is the nation's largest community of tutors, covering 300+ subjects
Teachers Pay Teachers (TPT) is a comprehensive marketplace for millions of educator-created resources

Let me find your next job.

Thanks - you're signed up.

Marketing Manager, Rosetta Stone for Enterprise

Edtech.com's Summary

Marketing Manager, Rosetta Stone for Enterprise Full Description

Digital Marketing Specialist (Temporary)

Marketing Operations Manager

Digital Marketing Manager

Digital Content Strategy Specialist

Senior Product Marketing Manager, 6-12 ELA