Edtech.com's Summary

Udemy is hiring a Marketing Operations Manager to lead marketing performance analysis, data governance, and insights generation. This role involves managing data quality across the marketing tech stack, optimizing reporting frameworks, and collaborating across teams to improve marketing-to-sales funnel performance.

Highlights

Conduct deep analyses on marketing investment efficiency, channel performance, buyer journeys, and conversion metrics.
Develop scalable data models and maintain consistent KPI definitions and reporting standards using Databricks, SQL, and Tableau.
Own data hygiene, governance, and quality across marketing platforms including Marketo and Salesforce.
Manage integrations and data flows with tools like Workato and Full Circle to ensure accuracy and compliance.
Collaborate with RevOps and Sales Operations for aligned data structures and funnel definitions.
Require 6+ years of experience in Marketing Operations or Marketing Analytics.
Must possess expert-level skills in Databricks, SQL, Tableau, Marketo, Salesforce, Workato, and Full Circle.
Strong understanding of B2B SaaS funnels, attribution models, and data governance best practices.
Compensation range is $116,000 to $145,000 USD, including eligibility for equity.
Preferred experience includes data science analysis, formal data governance program management, and supporting high-growth B2B SaaS companies.

Marketing Operations Manager Full Description

Marketing Operations Manager

San Francisco, CA

Join Udemy. Help define the future of learning.

Udemy is an AI-powered skills acceleration platform built to help people and teams grow. It’s personalized, practical, and focused on real-world impact.

Our mission is simple: to transform lives through learning. Your work helps people around the world build skills they can use, whether they’re picking up something new or leveling up to stay ahead.

Over 80 million learners and 17,000 businesses already learn with Udemy. If you’re excited by change, energized by learning, and ready to have a real impact, you’ll feel right at home.

Learn more about us on our company page.

Where we Work

Udemy is a global company headquartered in San Francisco, with additional U.S. offices in Denver and Austin, and international hubs in Australia, India, Ireland, Mexico, and Türkiye. This is an in-office position, requiring three days a week in the office (Tuesday, Wednesday, Thursday) and flexibility on Mondays and Fridays.

About your skills

Accountability: You demonstrate unwavering commitment to owning results and taking responsibility for outcomes. You are proactive in your communication to ensure stakeholders are up-to-date with progress or latest decisions.
Consulting: You see beyond the present problem and identify the fundamental "why". You are a strong systems thinker and scope a solution that will "get to yes" and also are capable of pushing back on disagreement if they will not provide the outcome needed for the business/teams. You develop relationships effectively up, down, and across the organization and are able to strategically use these relationships to help move your work forward.
Proactiveness: You have a curious mindset and proactively seek to identify opportunities for improvement through fact-based analyses. You actively listen and ask the kind of questions that will help you diagnose and effectively address issues.
Decision Making: You use critical thinking to follow a defined decision making process and consider multiple perspectives. Upon making a decision, you are clear in your communication and ensure everyone is aligned in execution.

About this role

We are seeking a highly analytical Marketing Operations Manager to join our Marketing Operations function. This role is primarily focused on marketing performance, data, and insights, supported by strong ownership of data hygiene and data governance across the marketing tech stack and marketing-to-sales funnel. The ideal candidate combines advanced analytical expertise with a deep understanding of data quality, funnel measurement, and operational rigor.

What you’ll be doing

Marketing Performance and Insights

Conduct deep-dive analyses on marketing investment efficiency, channel performance, buyer journeys, and lifecycle conversion metrics.
Partner with the marketing team to translate data into insights that improve targeting, segmentation, campaign strategy, and pipeline impact.
Support forecasting and planning with scenario modeling, attribution insights, and historical performance trends.
Maintain scalable data models for marketing analytics; drive consistent KPI definitions, taxonomy, and reporting standards across the marketing organization.
Help build, optimize, and scale dashboards, reporting, and insights using Databricks, SQL, Tableau, and other BI tools.

Data Hygiene / Governance

Own data cleanliness, completeness, enrichment, and governance across marketing systems, including Marketo, Salesforce (SFDC), and connected platforms.
Monitor and improve data quality across the lead, contact, account, and opportunity objects to ensure accurate reporting and funnel visibility.
Implement and optimize data governance processes, including naming conventions, field management, taxonomy, standardization, and compliance frameworks.
Partner with RevOps and Sales Operations to ensure alignment and consistency of shared data structures and funnel definitions.
Manage integrations and data flow between marketing systems using Workato, Full Circle, and other tools—ensuring reliability, accuracy, and compliance.
Identify data issues (duplicates, sync errors, schema drift, inconsistencies) and proactively drive remediation and process improvements.

What you’ll have

6+ years of experience in Marketing Operations, Revenue Operations, or Marketing Analytics.
Expert-level proficiency with Databricks, SQL, data modeling, and advanced analysis.
Strong experience building dashboards and visualizations in Tableau.
Hands-on experience with Marketo, Salesforce, Workato, and Full Circle.
Deep understanding of B2B SaaS funnels, attribution models, and data structures.
Proven ability to convert complex data into actionable insights and clear storytelling.
Strong attention to detail and familiarity with best practices in data quality, governance, and operational rigor.

Preferred

Experience working as a data science analyst
Experience implementing or managing formal data governance programs.
Background supporting enterprise-level or high-growth B2B SaaS organizations.

At Udemy, we strive to be transparent around compensation. Actual compensation for this role is based on several factors, including but not limited to job-related skills, qualifications, experience, and specific work location due to differences in the cost of labor. In addition to a base salary, this role is also eligible for equity.

Hiring Compensation Range

$116,000—$145,000 USD

Why work here?

You’ll grow here.
Learning is part of the job. You’ll get full access to Udemy courses, a monthly UDay to invest in yourself, and a budget to spend on whatever helps you improve. Many people are diving into AI lately, but what you focus on is up to you.

AI is real here.
We use it in the way we learn and the way we work. You’ll have the space and tools to experiment, apply, and get better at using AI in practical ways.

You’ll own your work.
We trust people to lead, make decisions, and follow through. You don’t need to wait for permission or layers of approval to have an impact.

You’ll build with others.
We collaborate openly and shape ideas together. Everyone has a voice, and good thinking is welcomed from any direction.

You’ll see your impact.
What you build helps people grow their skills, change their careers, or find a path forward. You’ve got the experience, why not use it to help others gain theirs?

Bring your curiosity. We’ll bring the platform and the support. Let’s LEARN together.

Our Benefits Start with U

Our benefits start with you and were built to provide you and your family with the protection and care you need, making it easy to access the right coverage when you need it most. Benefits vary by region, and we encourage applicants to review our Australia Benefits, India Benefits, Ireland Benefits, Mexico Benefits, Turkiye Benefits & US Benefits, pages to get an understanding of some of the benefits we offer. For details on region-specific benefits, please refer to the information provided during the hiring process.

Benefits outlined are provided as a general overview and may vary depending on the location, role, and employment classification. All benefits are subject to change at the discretion of the organization and in accordance with applicable laws and policies.

At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability. We understand that not everyone will match each of the qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!

Information regarding data privacy is available within the Udemy Careers Privacy Notice.

Original Job Description

Marketing Operations Manager

San Francisco, CA

Join Udemy. Help define the future of learning.

Udemy is an AI-powered skills acceleration platform built to help people and teams grow. It’s personalized, practical, and focused on real-world impact.

Our mission is simple: to transform lives through learning. Your work helps people around the world build skills they can use, whether they’re picking up something new or leveling up to stay ahead.

Over 80 million learners and 17,000 businesses already learn with Udemy. If you’re excited by change, energized by learning, and ready to have a real impact, you’ll feel right at home.

Learn more about us on our company page.

Where we Work

About your skills

Accountability: You demonstrate unwavering commitment to owning results and taking responsibility for outcomes. You are proactive in your communication to ensure stakeholders are up-to-date with progress or latest decisions.
Consulting: You see beyond the present problem and identify the fundamental "why". You are a strong systems thinker and scope a solution that will "get to yes" and also are capable of pushing back on disagreement if they will not provide the outcome needed for the business/teams. You develop relationships effectively up, down, and across the organization and are able to strategically use these relationships to help move your work forward.
Proactiveness: You have a curious mindset and proactively seek to identify opportunities for improvement through fact-based analyses. You actively listen and ask the kind of questions that will help you diagnose and effectively address issues.
Decision Making: You use critical thinking to follow a defined decision making process and consider multiple perspectives. Upon making a decision, you are clear in your communication and ensure everyone is aligned in execution.

About this role

What you’ll be doing

Marketing Performance and Insights

Conduct deep-dive analyses on marketing investment efficiency, channel performance, buyer journeys, and lifecycle conversion metrics.
Partner with the marketing team to translate data into insights that improve targeting, segmentation, campaign strategy, and pipeline impact.
Support forecasting and planning with scenario modeling, attribution insights, and historical performance trends.
Maintain scalable data models for marketing analytics; drive consistent KPI definitions, taxonomy, and reporting standards across the marketing organization.
Help build, optimize, and scale dashboards, reporting, and insights using Databricks, SQL, Tableau, and other BI tools.

Data Hygiene / Governance

Own data cleanliness, completeness, enrichment, and governance across marketing systems, including Marketo, Salesforce (SFDC), and connected platforms.
Monitor and improve data quality across the lead, contact, account, and opportunity objects to ensure accurate reporting and funnel visibility.
Implement and optimize data governance processes, including naming conventions, field management, taxonomy, standardization, and compliance frameworks.
Partner with RevOps and Sales Operations to ensure alignment and consistency of shared data structures and funnel definitions.
Manage integrations and data flow between marketing systems using Workato, Full Circle, and other tools—ensuring reliability, accuracy, and compliance.
Identify data issues (duplicates, sync errors, schema drift, inconsistencies) and proactively drive remediation and process improvements.

What you’ll have

6+ years of experience in Marketing Operations, Revenue Operations, or Marketing Analytics.
Expert-level proficiency with Databricks, SQL, data modeling, and advanced analysis.
Strong experience building dashboards and visualizations in Tableau.
Hands-on experience with Marketo, Salesforce, Workato, and Full Circle.
Deep understanding of B2B SaaS funnels, attribution models, and data structures.
Proven ability to convert complex data into actionable insights and clear storytelling.
Strong attention to detail and familiarity with best practices in data quality, governance, and operational rigor.

Preferred

Experience working as a data science analyst
Experience implementing or managing formal data governance programs.
Background supporting enterprise-level or high-growth B2B SaaS organizations.

Hiring Compensation Range

$116,000—$145,000 USD

Why work here?

AI is real here.
We use it in the way we learn and the way we work. You’ll have the space and tools to experiment, apply, and get better at using AI in practical ways.

You’ll own your work.
We trust people to lead, make decisions, and follow through. You don’t need to wait for permission or layers of approval to have an impact.

You’ll build with others.
We collaborate openly and shape ideas together. Everyone has a voice, and good thinking is welcomed from any direction.

You’ll see your impact.
What you build helps people grow their skills, change their careers, or find a path forward. You’ve got the experience, why not use it to help others gain theirs?

Bring your curiosity. We’ll bring the platform and the support. Let’s LEARN together.

Our Benefits Start with U

Information regarding data privacy is available within the Udemy Careers Privacy Notice.

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Marketing Operations Manager

Edtech.com's Summary

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