Edtech.com's Summary

KIPP is hiring a Marketing, Recruitment and Enrollment Manager. The role involves developing and executing comprehensive marketing, recruitment, and enrollment strategies to attract and retain students, managing communication plans and outreach initiatives, and leading a team to support organizational goals across multiple departments.

Highlights

Develop and manage communication plans and serve as the organization's spokesperson.
Lead marketing and communication teams, collaborating with departments like People and Schools.
Create and implement strategic marketing plans targeting fundraising, enrollment, and advancement goals.
Conduct market research and analyze enrollment data to optimize recruitment and retention.
Oversee student enrollment processes including application management, registration, and waitlist administration.
Lead family and community engagement initiatives to foster strong relationships and improve student retention.
Manage budgets for marketing and communication activities.
Require 3-5 years of experience in both student enrollment management and marketing/communication leadership.
High school diploma required; bachelor’s degree preferred.
Competitive salary with comprehensive benefits including health coverage and retirement plans.

Marketing, Recruitment and Enrollment Manager Full Description

Company Description

About KIPP Kansas City Public Schools:

KIPP Kansas City Public Schools is part of a nationwide network of free, open-enrollment, college-preparatory charter schools dedicated to preparing students in educationally underserved communities for success in college and life. Our strength as a region serves as a catalyst for empowerment, change, and hope.

Founded in 2007, KIPP Kansas City Public Schools began with KIPP Endeavor Academy, serving approximately 31 fifth-grade students. Today, we educate approximately 1,000 students from Pre-K through 12th grade, with our community continuing to expand. Together with families and communities, we strive to create joyful, academically excellent schools that equip students with the skills and confidence to pursue their chosen paths—whether college, career, or beyond—so they can lead fulfilling lives and contribute to a more just world.

Job Description

Communication Management

Develop and manage a comprehensive communication plan to keep stakeholders informed and engaged.
Oversee the creation and distribution of internal and external communication materials, including newsletters, press releases and website content.
Serve as the organization's spokesperson, crafting and delivering key messages for various audiences.

Team Leadership & Collaboration

Provide leadership and direction to the marketing and communication team.
Collaborate with other departments (e.g., People, Schools, and) to ensure integrated marketing and communication efforts.
Manage budgets for marketing and communication activities.

Marketing, Strategy & Development

Develop and execute strategic marketing plans to achieve organizational goals for fundraising, enrollment, or other advancement initiatives.
Conduct market research and competitor analysis to identify target audiences and develop effective marketing messages.
Oversees the creation and management of high-quality marketing materials across various channels (print, digital, social media, etc.)
Implement data-driven marketing campaigns to track performance and optimize strategies for, maximum impact.

Recruitment & Outreach

In collaboration with the DOO, develop and implement comprehensive recruitment strategies to attract a diverse and qualified student body across all grade levels (Pk-12).
Manage and analyze enrollment data to identify areas for improvement and optimize yield (conversation of accepted students to enrolled students).
Lead family outreach initiatives, including advertising school events, increasing communication with families, and gathering feedback.
Build relationships with feeder schools and community organizations to expand the schools reach.
Ensure all family-facing materials are readily available and accessible to the team and families.
Host school tours for prospective students and families, showcasing the school's environment and programs.

Enrollment Management

In collaboration with the school Operations team, manage the entire student enrollment process from application to completion including yearly re-verification for all grade levels, ensuring compliance with all policies and procedures.
Manage the registration process for new students, including document collection, ensuring a smooth transition into the school.
Manage waitlists for grade levels with high application volume and implement a system for notifying families when openings become available.
Plan and execute informational and registration sessions and welcome events for new students and families to foster a sense of belonging.

Family & Community Engagement

Lead initiatives to cultivate strong family & community relationships, fostering a sense of belonging and driving student retention.
Partner with the School Operations team in planning, set up, communication and follow-up for all family/ community events to strengthen family-school connections.
Partner with school leaders to create & manage volunteer opportunities that leverage family & community strengths to enrich the school experience.
Collaborate with teams to define volunteer needs, engagement pathways and gather family feedback to improve retention strategies.

Qualifications

High School diploma or equivalent (Bachelor's preferred)
Minimum of 3-5 years of experience in student enrollment management or a related field (e.g. admissions)
Minimum of 3/5 years of experience in marketing and communication leadership.
Proven track record of developing and implementing successful marketing compaigns.

Additional Information

Salary

Salary for this position is competitive and commensurate with experience. Additionally, KIPP KC offers a comprehensive benefits package including health coverage and retirement.

Original Job Description

Company Description

About KIPP Kansas City Public Schools:

Job Description

Communication Management

Develop and manage a comprehensive communication plan to keep stakeholders informed and engaged.
Oversee the creation and distribution of internal and external communication materials, including newsletters, press releases and website content.
Serve as the organization's spokesperson, crafting and delivering key messages for various audiences.

Team Leadership & Collaboration

Provide leadership and direction to the marketing and communication team.
Collaborate with other departments (e.g., People, Schools, and) to ensure integrated marketing and communication efforts.
Manage budgets for marketing and communication activities.

Marketing, Strategy & Development

Develop and execute strategic marketing plans to achieve organizational goals for fundraising, enrollment, or other advancement initiatives.
Conduct market research and competitor analysis to identify target audiences and develop effective marketing messages.
Oversees the creation and management of high-quality marketing materials across various channels (print, digital, social media, etc.)
Implement data-driven marketing campaigns to track performance and optimize strategies for, maximum impact.

Recruitment & Outreach

In collaboration with the DOO, develop and implement comprehensive recruitment strategies to attract a diverse and qualified student body across all grade levels (Pk-12).
Manage and analyze enrollment data to identify areas for improvement and optimize yield (conversation of accepted students to enrolled students).
Lead family outreach initiatives, including advertising school events, increasing communication with families, and gathering feedback.
Build relationships with feeder schools and community organizations to expand the schools reach.
Ensure all family-facing materials are readily available and accessible to the team and families.
Host school tours for prospective students and families, showcasing the school's environment and programs.

Enrollment Management

In collaboration with the school Operations team, manage the entire student enrollment process from application to completion including yearly re-verification for all grade levels, ensuring compliance with all policies and procedures.
Manage the registration process for new students, including document collection, ensuring a smooth transition into the school.
Manage waitlists for grade levels with high application volume and implement a system for notifying families when openings become available.
Plan and execute informational and registration sessions and welcome events for new students and families to foster a sense of belonging.

Family & Community Engagement

Lead initiatives to cultivate strong family & community relationships, fostering a sense of belonging and driving student retention.
Partner with the School Operations team in planning, set up, communication and follow-up for all family/ community events to strengthen family-school connections.
Partner with school leaders to create & manage volunteer opportunities that leverage family & community strengths to enrich the school experience.
Collaborate with teams to define volunteer needs, engagement pathways and gather family feedback to improve retention strategies.

Qualifications

High School diploma or equivalent (Bachelor's preferred)
Minimum of 3-5 years of experience in student enrollment management or a related field (e.g. admissions)
Minimum of 3/5 years of experience in marketing and communication leadership.
Proven track record of developing and implementing successful marketing compaigns.

Additional Information

Salary

Salary for this position is competitive and commensurate with experience. Additionally, KIPP KC offers a comprehensive benefits package including health coverage and retirement.

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