Adtalem Global Education
Marketing Specialist
🇺🇸 Hybrid - Columbia, MD
🕑 Full-Time
💰 $49K - $89K
💻 Marketing
🗓️ December 17th, 2025
Edtech.com's Summary
- Develop and execute smart, data-driven annual marketing plans aligned with university goals.
- Collaborate with enrollment, media partners, and agencies to refine strategy and campaign execution.
- Manage media campaigns across TV, paid search, social, display, video, CRM, and more.
- Use data and analytics to track campaign performance and derive actionable insights.
- Coordinate creative production ensuring assets meet brand and compliance standards.
- Create engaging, personalized content and lead webinar content development.
- Bachelor's degree required with 3+ years in marketing or agency work, preferably with digital and offline media experience.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and strong project management and communication skills.
- Salary range between $49,199.33 and $88,841.36, with benefits including health insurance, 401k match, flexible time off, and paid holidays.
- Works within the Marketing & Product Development department, focusing on higher education and healthcare-related programs.
Marketing Specialist Full Description
Adtalem Global Education is a national leader in post-secondary education and leading provider of professional talent to the healthcare industry. Adtalem educates and empowers students with the knowledge and skills to become leaders in their communities and make a lasting impact on public health, well-being and beyond. Through equitable access to education, environments that nurture student success, and a focus on expanding and diversifying the talent pipeline in healthcare, Adtalem is building a brighter future for communities and the world.
Adtalem is the parent organization of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University.
We operate on a hybrid schedule with four in-office days per week (MondayâThursday). This approach enhances creativity, innovation, communication, and relationship-building, fostering a dynamic and collaborative work environment.
Visit Adtalem.com for more information, and follow us on LinkedIn and Instagram.
Ready to make an impact? Join our high-energy Institutional Marketing team supporting Walden University, Chamberlain University, or Ross University School of Medicineâand help bring bold, innovative marketing campaigns to life! As a Marketing Specialist, youâll work across major media channels (TV, CTV, paid search, web, social, display, video, CRM, and more) to reach high-quality audiences, elevate the customer journey, and fuel enrollment growth.
What Youâll Do:
- Build smart, data-driven annual marketing plans that align with university and program goals.
- Team up with enrollment and media partners to shape strategy, refine positioning, and guide campaign execution.
- Find creative ways to boost awareness, drive stronger lead flow, and improve conversion.
- Collaborate with agency partners and internal teams to optimize media plans that increase traffic, inquiries, and new students.
- Use data and analytics to track performance, uncover insights, and influence key decisions.
- Coordinate seamless execution across agency partners, creative, and operations teams.
- Keep product claims, differentiators, and messaging fresh and accurate.
- Manage creative production and ensure all assets meet brand and compliance standards.
- Create engaging, personalized content across the customer journey.
- Lead development of webinar content with enrollment, faculty, and events teams.
- Stay on top of competitors and emerging media trends, product positioning and pricing to keep our campaigns ahead of the curve.
- Jump into new opportunities as they ariseâyouâll never be bored here!
- Bachelorâs degree required.
- Three (3) plus years in marketing or agency work (bonus points if youâve worked across digital + offline media).
- Excellent project management and communication skills.
- A creative, collaborative mindset paired with strong analytical thinking.
- Ability to translate complex ideas into clear, actionable insights.
- Expertise in Microsoft Office Suite (Word, Excel, PowerPoint).
- A proactive, organized, detail-driven approachâyou get things done and get them done well.
- Ability to train others, explain processes clearly, and deliver compelling reports.
In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $49,199.33 and $88,841.36. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.
Adtalem offers a robust suite of benefits including:
- Health, dental, vision, life and disability insurance
- 401k Retirement Program + 6% employer match
- Participation in Adtalemâs Flexible Time Off (FTO) Policy
- 12 Paid Holidays
For more information related to our benefits please visit: https://careers.adtalem.com/benefits.
Equal Opportunity â Minority / Female / Disability / V / Gender Identity / Sexual Orientation
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