The University of Texas at Dallas
Marketing Specialist
🇺🇸 Hybrid - Richardson, TX
🕑 Full-Time
💰 $50K - $55K
💻 Marketing
🗓️ August 15th, 2025
Edtech.com's Summary
University of Texas at Dallas is hiring a Marketing Specialist. The role involves creating engaging content across digital and print platforms with a focus on storytelling, digital marketing, and cross-channel coordination. The Marketing Specialist collaborates closely with various school units and the Senior Director of Communications to promote events, programs, and initiatives aligned with the Bass School's strategic goals.
Highlights
- Create and edit content for web, social media, email, and print to support marketing efforts of the Bass School.
- Manage social media calendars, schedule posts, and conduct SEO keyword research to enhance digital engagement.
- Assist with website updates using WordPress and execute email campaigns via Constant Contact.
- Coordinate projects using Asana and collaborate with internal teams and vendors on advertising campaigns.
- Monitor and report on channel performance, adjusting strategies accordingly.
- Requires proficiency with WordPress, Constant Contact, Buffer, Google Analytics, Adobe Creative Suite, and Asana.
- Compensation ranges from $50,000 to $55,000 annually, dependent on qualifications.
- Bachelor’s degree in Marketing, Communications, Business, or related field, with at least 1 year of relevant experience; equivalent combinations accepted.
- Preferred qualifications include experience with SEO principles, strong writing/editing skills, familiarity with social media platforms and content management systems, and interest in higher education storytelling.
- Work involves collaboration with departments such as Events, Development, Undergraduate and Graduate Recruitment teams.
Marketing Specialist Full Description
Marketing Specialist
Posting Number | S06567P
Position Title | Marketing Specialist
Functional Title |
Department | Arts, Humanities, and Technology
Salary Range | $50,000 - $55,000 Dependent on Qualifications
Pay Basis | Monthly
Position Status | Regular full-time
Location | Richardson
Position End Date (if temporary) |
Posting Open Date | 08/14/2025
Posting Close Date |
Open Until Filled | Yes
Desired Start Date | 09/15/2025
Job Summary | The Marketing Specialist supports the Bass School’s marketing and communications efforts by creating engaging content across digital and print platforms. This role is content-driven, with a strong emphasis on storytelling, digital marketing, and cross-channel coordination (web, social, email and print). The Marketing Specialist works closely with the Senior Director of Communications and school units to help tell the stories of Bass students, faculty and staff and to promote events, programs and initiatives in alignment with the Bass School’s strategic goals.
Minimum Education and Experience | Bachelor’s degree in Marketing, Communications, Business or other applicable area of study. 1 year of experience in a marketing, communications, public relations or closely related field. An equivalent combination of education and experience can be accepted.
Preferred Education and Experience | Preferred qualifications: Bachelor’s degree in Marketing, Communications, Journalism, or a related field. Solid writing and editing skills with attention to detail and accuracy. 1+ years of experience in a marketing or communications role (paid internships included). Familiarity with SEO principles, social media platforms and content management systems (WordPress, Constant Contact, Buffer). Basic knowledge of tools such as Google Analytics and Adobe Creative Suite as well as project management platforms such as Asana. Ability to work collaboratively with various stakeholders and manage multiple projects in a fast-paced environment. Interest in higher education and storytelling that drives engagement.
Other Qualifications | To the extent this position requires the holder to research, work on, or have access to critical infrastructure as defined in Section 117.001(2) of the Texas Business and Commerce Code, the ability to maintain the security or integrity of the critical infrastructure is a minimum qualification to be hired and to continue to be employed in the position.
Essential Duties and Responsibilities
· Proactively cultivate leads to produce stories on Bass students, faculty, alumni and staff.
· Write and edit copy for web, social media, email and print using AP style and UT Dallas editorial guidelines.
· Proofread and edit content, ensuring accuracy and consistency.
· Plan, maintain and populate a semester-based social media calendar with content tailored to relevant audiences and platforms.
· Schedule and publish social media content using a social media management platform.
· Assist with web updates using WordPress.
· Conduct SEO keyword research to create and update web content that improves visibility and engagement.
· Maintain a semester-based editorial calendar focused on deeper storytelling about Bass students, faculty, and staff.
· Create and coordinate content for organic/paid campaigns.
· Collaborate with vendors/internal teams to help execute programmatic advertising.
· Create and execute emails/email campaigns using Constant Contact.
· Create and send newsletters (WordPress, Constant Contact).
· Assist with content needs for podcast.
· Coordinate and manage projects and tasks on Asana.
· Ensure consistent messaging across web, email, and social media platforms.
· Work with leadership and school units including Events, Development, Undergraduate Recruitment and Graduate Recruitment teams to support initiatives.
· Monitor traffic, engagement and growth across school channels; compile performance reports; and offer suggestions to adjust tactics and strategies (social media, web, email, print).
· Cover Bass/campus events as required for timely promotion on Bass channels.
Physical Demands and Working Conditions |
Physical Activities |
Working Conditions |
Additional Information | Remote Work Notice
A hybrid remote work schedule may be available (currently 1-day remote weekly) after a 6 month probationary period. Employee must be located within the Dallas/Fort Worth Metroplex area and have the ability to be on campus for work activities as scheduled and/or with 24-hour notice. Completion and approval of a UT Dallas Remote Work Agreement will be required upon employment, and use of personal computer, internet, and other standard equipment may be required. Remote work arrangements are subject to regular review and re-approval and may be canceled at any time.
Special Instructions Summary |
Important Message | 1) All employees serve as a representative of the University and are expected to display respect, civility, professional courtesy, consideration of others and discretion in all interactions with members of the UT Dallas community and the general public.
2) The University of Texas at Dallas is committed to providing an educational, living, and working environment that is welcoming, respectful, and inclusive of all members of the university community. UT Dallas does not discriminate on the basis of race, color, religion, sex (including pregnancy), sexual orientation, gender identity, gender expression, age, national origin, disability, genetic information, or veteran status in its services, programs, activities, employment, and education, including in admission and enrollment. The University is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities. To request reasonable accommodation in the employment application and interview process, contact the ADA Coordinator. For inquiries regarding nondiscrimination policies, contact the Title IX Coordinator.
Position Title | Marketing Specialist
Functional Title |
Department | Arts, Humanities, and Technology
Salary Range | $50,000 - $55,000 Dependent on Qualifications
Pay Basis | Monthly
Position Status | Regular full-time
Location | Richardson
Position End Date (if temporary) |
Posting Open Date | 08/14/2025
Posting Close Date |
Open Until Filled | Yes
Desired Start Date | 09/15/2025
Job Summary | The Marketing Specialist supports the Bass School’s marketing and communications efforts by creating engaging content across digital and print platforms. This role is content-driven, with a strong emphasis on storytelling, digital marketing, and cross-channel coordination (web, social, email and print). The Marketing Specialist works closely with the Senior Director of Communications and school units to help tell the stories of Bass students, faculty and staff and to promote events, programs and initiatives in alignment with the Bass School’s strategic goals.
Minimum Education and Experience | Bachelor’s degree in Marketing, Communications, Business or other applicable area of study. 1 year of experience in a marketing, communications, public relations or closely related field. An equivalent combination of education and experience can be accepted.
Preferred Education and Experience | Preferred qualifications: Bachelor’s degree in Marketing, Communications, Journalism, or a related field. Solid writing and editing skills with attention to detail and accuracy. 1+ years of experience in a marketing or communications role (paid internships included). Familiarity with SEO principles, social media platforms and content management systems (WordPress, Constant Contact, Buffer). Basic knowledge of tools such as Google Analytics and Adobe Creative Suite as well as project management platforms such as Asana. Ability to work collaboratively with various stakeholders and manage multiple projects in a fast-paced environment. Interest in higher education and storytelling that drives engagement.
Other Qualifications | To the extent this position requires the holder to research, work on, or have access to critical infrastructure as defined in Section 117.001(2) of the Texas Business and Commerce Code, the ability to maintain the security or integrity of the critical infrastructure is a minimum qualification to be hired and to continue to be employed in the position.
Essential Duties and Responsibilities
· Proactively cultivate leads to produce stories on Bass students, faculty, alumni and staff.
· Write and edit copy for web, social media, email and print using AP style and UT Dallas editorial guidelines.
· Proofread and edit content, ensuring accuracy and consistency.
· Plan, maintain and populate a semester-based social media calendar with content tailored to relevant audiences and platforms.
· Schedule and publish social media content using a social media management platform.
· Assist with web updates using WordPress.
· Conduct SEO keyword research to create and update web content that improves visibility and engagement.
· Maintain a semester-based editorial calendar focused on deeper storytelling about Bass students, faculty, and staff.
· Create and coordinate content for organic/paid campaigns.
· Collaborate with vendors/internal teams to help execute programmatic advertising.
· Create and execute emails/email campaigns using Constant Contact.
· Create and send newsletters (WordPress, Constant Contact).
· Assist with content needs for podcast.
· Coordinate and manage projects and tasks on Asana.
· Ensure consistent messaging across web, email, and social media platforms.
· Work with leadership and school units including Events, Development, Undergraduate Recruitment and Graduate Recruitment teams to support initiatives.
· Monitor traffic, engagement and growth across school channels; compile performance reports; and offer suggestions to adjust tactics and strategies (social media, web, email, print).
· Cover Bass/campus events as required for timely promotion on Bass channels.
Physical Demands and Working Conditions |
Physical Activities |
Working Conditions |
Additional Information | Remote Work Notice
A hybrid remote work schedule may be available (currently 1-day remote weekly) after a 6 month probationary period. Employee must be located within the Dallas/Fort Worth Metroplex area and have the ability to be on campus for work activities as scheduled and/or with 24-hour notice. Completion and approval of a UT Dallas Remote Work Agreement will be required upon employment, and use of personal computer, internet, and other standard equipment may be required. Remote work arrangements are subject to regular review and re-approval and may be canceled at any time.
Special Instructions Summary |
Important Message | 1) All employees serve as a representative of the University and are expected to display respect, civility, professional courtesy, consideration of others and discretion in all interactions with members of the UT Dallas community and the general public.
2) The University of Texas at Dallas is committed to providing an educational, living, and working environment that is welcoming, respectful, and inclusive of all members of the university community. UT Dallas does not discriminate on the basis of race, color, religion, sex (including pregnancy), sexual orientation, gender identity, gender expression, age, national origin, disability, genetic information, or veteran status in its services, programs, activities, employment, and education, including in admission and enrollment. The University is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities. To request reasonable accommodation in the employment application and interview process, contact the ADA Coordinator. For inquiries regarding nondiscrimination policies, contact the Title IX Coordinator.
Supplemental Questions
Required fields are indicated with an asterisk (*).
- Please share two-three examples of recent social media posts, the thought process behind the posts, and the results you achieved.
(Open Ended Question) - Please share a writing sample that highlights your interest in storytelling.
(Open Ended Question) - Please share two-three examples of marketing/digital campaigns you worked on.
(Open Ended Question)
Applicant Documents
Required Documents
- Resume
- Cover Letter/Letter of Application
Optional Documents
- Other Document
- Veteran Employment Preference - Form DD-214
Human Resources,
800 West Campbell Road, AD3.418
Richardson,
TX 75080-3021
800 West Campbell Road, AD3.418
Richardson,
TX 75080-3021
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