Edtech.com's Summary

BARBRI is hiring a Marketing Specialist to drive omni-channel marketing initiatives supporting law school, bar prep, and supplemental product lines. This role involves campaign execution, creative coordination, content management, and cross-team collaboration to enhance student engagement and B2C revenue.

Highlights

Execute omni-channel marketing campaigns including email, social media, blogs, paid media, and web updates.
Manage content calendars and coordinate creative production ensuring accurate and timely deliverables.
Collaborate with internal teams such as UX/UI, Marketing Operations, Paid Media, Analytics, Product, Sales, and Learning.
Use marketing tools including Marketo, Canva, JIRA, Zoom, and analytics platforms like Google Analytics.
Track and report campaign performance metrics such as engagement, CTR, and conversion rates.
Support webinars, live events, and other student-facing engagements with logistics and promotion.
Qualifications include 1-3 years of digital marketing or campaign execution experience and strong organizational and communication skills.
Salary range between $55,000 and $65,000 annually for a full-time position.
Work within the Bar Review Corporate Marketing department.
Company offers comprehensive benefits such as health insurance, 401(k), wellness programs, flexible work arrangements, and professional development opportunities.

Marketing Specialist Full Description

Marketing Specialist

Come Join Us!

BARBRI is seeking a highly organized, detail-oriented and execution-focused Marketing Specialist to support omni-channel marketing initiatives that drive B2C revenue and student engagement across BARBRI’s law school, bar prep, and supplemental product lines.

This role is a hands-on role ideal for a marketer who thrives in a fast paced, deadline driven environment. This role will take ownership of executing campaigns, coordinating creative production, managing content calendars, and delivering accurate, timely work. It reports to our Director, U.S. Law School and Licensure Marketing Strategy (B2C).

As a member of the Creative Brand Strategy Team, this role will collaborate closely with BARBRI’s Centers of Excellence, including UX/UI, Marketing Operations, Paid Media, Analytics & Insights, as well as Product, Sales, Operations, and Learning teams. Together, you will bring marketing strategies to life, ensuring a cohesive and high-quality brand experience at every touchpoint.

Key Responsibilities

Campaign and Channel Execution

Develop a strong understanding of the products, target audiences, and competitive landscapes to inform messaging and content direction.
Support and execute omni-channel marketing activities, including email, social media, blogs, paid media assets, and web updates to help achieve acquisition, engagement, and retention goals.
Implement email and organic content campaigns in alignment with strategic direction.
Maintain and deploy a unified content calendar across channels.
Draft light-volume content (emails, short-form copy) as needed.

Project and Workflow Management

Submit and manage creative requests, ensuring accurate briefs, organized feedback cycles, and on-time deliverables.
Drive end-to-end task management – tracking deadlines, following up proactively, escalating blockers early, and ensuring no tasks fall through the cracks.
Collaborate with internal teams to gather product details and ensure marketing messaging aligns with product positioning and brand standards.

Analytics and Reporting

Work with tactic owners to compile weekly and monthly performance reports across email, paid media, and related channels.
Monitor KPIs such as engagement, CTR, and conversions to identify trends and optimization opportunities.

Content, Events and Support

Ensure brand consistency and quality assurance across all marketing assets.
As needed, support webinars, live events, virtual sessions, and other student-facing engagements by coordinating logistics and promotional materials.

Qualifications

1-3 years of experience in digital marketing, campaign execution, content coordination, or similar marketing support functions
Strong organizational skills with demonstrated ability to manage multiple concurrent deadlines in a fast‑paced environment.
High attention to detail, strong follow‑through, and comfort working within established workflows, SOPs, and QA processes.
Excellent written and verbal communication skills.
Familiarity with marketing tools such as email platforms, project management systems, analytics dashboards, and creative review tools. Experience with Marketo, Canva, JIRA, and Zoom preferred.
Basic understanding of analytics (Google Analytics, UTM parameters, engagement metrics).
A self-starter attitude with a willingness to learn and grow.
Creative thinker with a passion for innovation and continuous improvement.

Preferred

Experience executing digital content and campaigns across social, email, and web channels.
Demonstrated ability to independently move tasks forward, escalate challenges, and maintain high execution velocity.

Success in This Role Looks Like

Consistently hits deadlines with accurate, high‑quality deliverables.
Actively manages and updates tasks, calendars, and stakeholder communications.
Escalates ambiguities or blockers early and proposes solutions.
Demonstrates steady throughput and strong command of executional workflows.
Delivers error‑free content and campaign deployments.
Works collaboratively across teams and communicates proactively.

Thrive Beyond the Basics: Our Perks Package

We believe your dedication deserves more than just a paycheck. That's why we offer a comprehensive perks package designed to support your well-being and fuel your passions. Here's a taste of what awaits you:

Competitive Benefits: Health, dental, vision, and life insurance plans to keep you and your loved ones covered. Plus, a healthy contribution to your 401(k) retirement savings.
Work-Life Harmony: We prioritize a healthy balance. Enjoy generous paid time off, including vacation, sick leave, volunteer and other "personal" days, to recharge and explore your interests.
Wellness Programs: Stay healthy and happy with an on-site fitness facility in our HQ, discounts on gym memberships, and wellness initiatives to support your physical and mental well-being.
Continuous Learning Opportunities: As an education company, we believe in the power of learning. Access our extensive library of educational resources, courses, and workshops to enhance your skills and knowledge in both professional and personal development areas.
Flexible Work Arrangements: We understand the importance of work-life balance. Enjoy flexible work hours and remote work options, allowing you to manage your schedule and responsibilities effectively.
Opportunities for Growth and Advancement: We're committed to helping you reach your full potential. Benefit from opportunities for career growth and advancement through mentorship programs, volunteer opportunities, performance evaluations, and ongoing feedback/coaching sessions.
Employee Assistance Program: Life can be unpredictable, and we're here to support you through challenging times. Access our employee assistance program for confidential counseling, legal assistance, and other support services.
And More!

At Barbri, we believe that investing in our employees leads to mutual success. Join us and be part of a passionate team dedicated to transforming education through innovative technology.

Barbri is an equal opportunity employer workplace. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

We are dedicated to creating an inclusive environment where all employees feel valued, respected, and empowered to contribute their unique perspectives and talents.

Qualified applicants will receive consideration for employment without regard to their race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Join us in our mission to empower individuals through education and technology. We welcome candidates from all backgrounds to apply and help us build an inclusive workforce.

Department
Bar Review Corporate Marketing
Locations
Dallas, TX
Remote status
Fully Remote
Yearly salary
$55,000 - $65,000
Employment type
Full-time

Original Job Description

Marketing Specialist

Come Join Us!

Key Responsibilities

Campaign and Channel Execution

Develop a strong understanding of the products, target audiences, and competitive landscapes to inform messaging and content direction.
Support and execute omni-channel marketing activities, including email, social media, blogs, paid media assets, and web updates to help achieve acquisition, engagement, and retention goals.
Implement email and organic content campaigns in alignment with strategic direction.
Maintain and deploy a unified content calendar across channels.
Draft light-volume content (emails, short-form copy) as needed.

Project and Workflow Management

Submit and manage creative requests, ensuring accurate briefs, organized feedback cycles, and on-time deliverables.
Drive end-to-end task management – tracking deadlines, following up proactively, escalating blockers early, and ensuring no tasks fall through the cracks.
Collaborate with internal teams to gather product details and ensure marketing messaging aligns with product positioning and brand standards.

Analytics and Reporting

Work with tactic owners to compile weekly and monthly performance reports across email, paid media, and related channels.
Monitor KPIs such as engagement, CTR, and conversions to identify trends and optimization opportunities.

Content, Events and Support

Ensure brand consistency and quality assurance across all marketing assets.
As needed, support webinars, live events, virtual sessions, and other student-facing engagements by coordinating logistics and promotional materials.

Qualifications

1-3 years of experience in digital marketing, campaign execution, content coordination, or similar marketing support functions
Strong organizational skills with demonstrated ability to manage multiple concurrent deadlines in a fast‑paced environment.
High attention to detail, strong follow‑through, and comfort working within established workflows, SOPs, and QA processes.
Excellent written and verbal communication skills.
Familiarity with marketing tools such as email platforms, project management systems, analytics dashboards, and creative review tools. Experience with Marketo, Canva, JIRA, and Zoom preferred.
Basic understanding of analytics (Google Analytics, UTM parameters, engagement metrics).
A self-starter attitude with a willingness to learn and grow.
Creative thinker with a passion for innovation and continuous improvement.

Preferred

Experience executing digital content and campaigns across social, email, and web channels.
Demonstrated ability to independently move tasks forward, escalate challenges, and maintain high execution velocity.

Success in This Role Looks Like

Consistently hits deadlines with accurate, high‑quality deliverables.
Actively manages and updates tasks, calendars, and stakeholder communications.
Escalates ambiguities or blockers early and proposes solutions.
Demonstrates steady throughput and strong command of executional workflows.
Delivers error‑free content and campaign deployments.
Works collaboratively across teams and communicates proactively.

Thrive Beyond the Basics: Our Perks Package

Competitive Benefits: Health, dental, vision, and life insurance plans to keep you and your loved ones covered. Plus, a healthy contribution to your 401(k) retirement savings.
Work-Life Harmony: We prioritize a healthy balance. Enjoy generous paid time off, including vacation, sick leave, volunteer and other "personal" days, to recharge and explore your interests.
Wellness Programs: Stay healthy and happy with an on-site fitness facility in our HQ, discounts on gym memberships, and wellness initiatives to support your physical and mental well-being.
Continuous Learning Opportunities: As an education company, we believe in the power of learning. Access our extensive library of educational resources, courses, and workshops to enhance your skills and knowledge in both professional and personal development areas.
Flexible Work Arrangements: We understand the importance of work-life balance. Enjoy flexible work hours and remote work options, allowing you to manage your schedule and responsibilities effectively.
Opportunities for Growth and Advancement: We're committed to helping you reach your full potential. Benefit from opportunities for career growth and advancement through mentorship programs, volunteer opportunities, performance evaluations, and ongoing feedback/coaching sessions.
Employee Assistance Program: Life can be unpredictable, and we're here to support you through challenging times. Access our employee assistance program for confidential counseling, legal assistance, and other support services.
And More!

At Barbri, we believe that investing in our employees leads to mutual success. Join us and be part of a passionate team dedicated to transforming education through innovative technology.

We are dedicated to creating an inclusive environment where all employees feel valued, respected, and empowered to contribute their unique perspectives and talents.

Join us in our mission to empower individuals through education and technology. We welcome candidates from all backgrounds to apply and help us build an inclusive workforce.

Department
Bar Review Corporate Marketing
Locations
Dallas, TX
Remote status
Fully Remote
Yearly salary
$55,000 - $65,000
Employment type
Full-time

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