Lego
Marketing Specialist
🇺🇸 Hybrid - Boston, MA
🕑 Full-Time
💰 $82K - $122K
💻 Marketing
🗓️ September 30th, 2025
Edtech.com's Summary
The LEGO Group is hiring a Marketing Specialist to lead the execution of promotional communications for global retail marketing campaigns and support marketing strategies for LEGO Retail value propositions and Extended Line products. The role involves managing campaign promotion setups, collaborating with regional and global teams, and developing marketing materials to enhance consumer engagement across multiple channels.
Highlights
- Lead end-to-end promotional communications for marketing campaigns, including creative development and approvals.
- Manage campaign promotion setup in the LEGO Retail promotions engine ensuring integration across digital and in-store channels.
- Collaborate with global and regional teams to maximize promotional visibility across owned, earned, shared, and paid media.
- Support marketing strategy development and asset creation for LEGO Retail value propositions and Extended Line products.
- Proven experience in omnichannel campaign development and promotional messaging in a direct-to-consumer context.
- Strong communication and collaboration skills to build relationships in a global setting.
- Salary range: $81,631 to $122,447, dependent on experience and market benchmarks.
- Position level: Lead Professional, internal title Marketing Specialist.
- Flexible hybrid working model with 3 days in-office per week.
- Benefits include family care leave, insurance coverage, wellbeing programs, colleague discounts, and bonus schemes.
Marketing Specialist Full Description
Marketing Specialist
- Location
- Boston, Massachusetts, United States of America
- Job ID
- 0000027663
- Category
- Sales, Marketing & Product Management
Job Description
This role is an exciting opportunity to optimize our promotional experience in global retail marketing campaigns and to drive business impact by supporting special projects such as marketing of our LEGO Retail value proposition and LEGO Extended Line products!
As a key player in a dynamic and innovative team, you'll have the chance to shape how we connect with consumers and enhance their engagement with the LEGO® brand across multiple channels.
Core Responsibilities
- Lead the end-to-end process for promotional communications tied to marketing campaigns - from briefing internal agencies to managing creative development, review cycles, and approvals, enabling timely delivery for global and regional campaigns.
- Oversee campaign promotion set-up in the LEGO Retail promotions engine, ensuring accurate configuration and a smooth launch, with seamless integration across digital shopper touchpoints and in-store environments, fully aligned to brand standards.
- Collaborate with regional and global teams to ensure promotional activity is effectively advertised across all relevant channels, improving visibility and impact.
- Support development of LEGO Retail value proposition marketing strategy and assets including developing global toolkit based on insights, testing and business needs.
- Support development of marketing materials including print, digital and video assets to support LEGO Extended Line products, in alignment with value proposition marketing strategy.
- Collaborate with global and regional partners to ensure awareness and understanding of value proposition and extended line marketing plans and resources.
- Support the team on ad-hoc projects, campaigns and events when necessary.
Play your part in our team succeeding
The LEGO® Retail organization is responsible for our Direct to Consumer (D2C) business – namely LEGO.com and our portfolio of Branded stores. We are at the heart of the LEGO Group’s growth strategy. Millions of consumers and shoppers across the globe are seeking unique and memorable experiences with our brand, and LEGO Retail is uniquely positioned to deliver an immersive, premium LEGO® branded retail experience.
This role sits within the Global Retail Marketing team, which plays an important role in creating and delivering the global omnichannel marketing plan to meet commercial and brand building objectives. The team is responsible for developing and delivering campaigns, the Catalog, and partnership development. This role will play a critical role in optimizing promotional campaign messaging and supporting marketing of the LEGO Retail value proposition.
Do you have what it takes?
- Marketing skills ideally with experience in optimizing promotional messaging in a direct-to-consumer business.
- Proofing experience with high attention to detail.
- Omnichannel campaign development experience, with comprehensive understanding of owned, earned, shared and paid marketing levers.
- Excellent communication and collaborative skills with the ability to build high trust relationships in a global setting.
- Entrepreneurial perspective and creative problem solving skills, energized by finding new opportunities and bringing them to life.
Additional details on this position:
- Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3 day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.
- The internal title will be Marketing Specialist and the internal level will be Lead Professional.
- No relocation assistance is offered for this position.
#LI-SW2
#LI-Hybrid
Compensation
The salary for this position has a range of $81,631.00 - $122,447.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.
The salary for this position has a range of $81,631.00 - $122,447.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here are some of what to expect:
Family Care Leave – We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme
Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.
We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.
Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
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