Bright Horizons
Marketing Specialist, CRM Campaigns
CRM
Edtech.com's Summary
Bright Horizons is hiring a Marketing Specialist, CRM Campaigns. The role involves executing targeted marketing initiatives and email campaigns to promote Bright Horizons services to client employees and center families, while collaborating with various teams to optimize marketing communications and analyze campaign performance.
Highlights
- Support execution and implementation of customer email campaigns to increase registrations and benefit utilization
- Create and customize print and digital marketing collateral in partnership with the CRM team
- Gather and review performance data for email campaigns with internal and cross-functional stakeholders
- Build and maintain relationships with Creative Services, Marketing Automation, and Product Marketing teams
- Bachelor's Degree required; marketing or related field preferred
- 1-2 years of marketing, communications, and CRM/email marketing experience
- Proficient in Microsoft Office, Excel, Outlook, and knowledgeable in marketing automation and email marketing tools
- Salary range: $64,000-$74,000 annually, dependent on experience and other factors
- Benefits include medical, dental, vision insurance, paid leave, 401(k), disability and life insurance, tuition assistance, and caregiving support
- Hybrid position requiring three days onsite per week at Newton, MA headquarters
Marketing Specialist, CRM Campaigns Full Description
Marketing Specialist, CRM Campaigns
Newton, Massachusetts, United States of America, 02459
Corporate
Job Type["Full time","Full time"]
Primary Purpose
Bright Horizon’s is looking for a dynamic, detail-oriented Marketing Specialist to join our Customer Relationship Marketing (CRM) Team. The ideal candidate will thrive in a fast-paced environment and will be responsible for supporting the execution of marketing initiatives that target Bright Horizon’s client employees and center families. This individual will focus on the implementation of marketing and communication strategies to promote the use of Bright Horizons services.
This is a hybrid position requiring 3 days a week onsite at our headquarters in Newton, MA.
Bright Horizons is a leading education and care company that helps employees thrive at work and at home by partnering with employers to offer high-quality child care, elder care, and educational support. Our workplace reflects this commitment—with collaborative environments, meaningful benefits, and a culture that supports both career growth and personal well-being. Whether you’re caring for children or powering the systems and partnerships that make it all possible, at Bright Horizons, you’re the difference.
What you will be doing:
- Support execution and implementation of customer email campaigns to drive registrations and utilization of Bright Horizons benefits
- Partner with CRM team to create suite of collateral templates and customized print and digital marketing communications for promoting Bright Horizons benefits to our customers
- Gather performance data for email campaigns and journeys; participate in data reviews with internal stakeholders and cross-functional teams
- Develop positive ongoing relationships with peers and partners; working closely with Creative Services, Marketing Automation, and Product Marketing teams.
Minimum Qualifications:
- Bachelor's Degree required - in marketing or related field preferred
- 1-2 years of experience in marketing, communications, or related field
- 1-2 years of CRM or email marketing experience
Preferred Qualifications:
- Strong project management skills; results-oriented and highly motivated
- Detail-oriented with high standards for quality. Strong organizational skills required.
- Excellent written and verbal communication skills
- Thrives in a team environment as well as in an individual setting
- Willing to adjust roles and responsibilities to meet the needs of an evolving and fast growing marketing organization
- Knowledgeable and adept at Microsoft OS, including Microsoft Office, Excel, Outlook
- Experience with marketing automation, email marketing tools, and HTML print-on-demand systems, and providing creative direction a plus.
- Experience working with creative agencies and providing creative direction/feedback preferred
At this time, Bright Horizons will not sponsor an applicant for employment authorization/visa for this position.
Be part of a community where people grow, futures are shaped, and lives are changed. We offer the rewards, opportunities, and support you deserve because making a difference goes both ways. We’re changing the world of work and family, and it starts with you. At Bright Horizons, you’re the difference.
Compensation:
The annual salary for this position is between $64,000-$74,000. The pay range listed here is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers within this range will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors.
Benefits:
Bright Horizons offers the following benefits for this position, subject to applicable eligibility requirements:
- Medical, dental, and vision insurance
- Paid vacation, sick, holiday, and parental bonding leave
- 401(k) retirement plan
- Long-term and short-term disability insurance
- Life insurance
- Money-saving discounts and financial planning tools
- Tuition assistance and education coaching
- Caregiving support and resources for the children and adults in your family
- Learn more at https://careers.brighthorizons.com/us/en/health-and-wellness
Life at Bright Horizons:
At Bright Horizons, you’re more than your job title — you’re the difference. Whether you’re nurturing a child’s first steps or supporting the systems behind the scenes, your work creates real impact. We’re a community that celebrates individuality, invests in your growth, and supports your whole self. Because when you thrive, so do the children, families, and clients we serve. Join us and help build a brighter future — for yourself and for others.
Bright Horizons provides equal opportunity in all aspects of employment and does not discriminate against any individual on the basis of race, color, religion, sex, age, disability, sexual orientation, veteran status, national origin, genetic information, or any other characteristic protected under federal, state, or local law. Bright Horizons complies with the laws and regulations described in the following federal government resources: Know Your Rights, Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA).
If you require assistance or a reasonable accommodation in completing these application materials or any aspect of the application and hiring process, please contact the recruitment helpdesk at 855-877-6866 or bhrecruit@brighthorizons.com. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.
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