Edtech.com's Summary

Ohio State University is hiring an Online Marketing Manager. The role leads marketing strategy, campaign execution, budget, and performance analytics for assigned online programs and certificates at Ohio State Online, working to drive inquiries and prospective student interest across search, social, email, and other channels. The manager reports to an Ohio State Online marketing leader and collaborates with college faculty, staff, agency partners, and vendors.

Highlights

Lead marketing strategy, plan development, and asset creation for assigned online programs and certificates, reporting to an Ohio State Online marketing leader.
Choose the right mix of search, social, organic, email, third-party, and influencer channels to drive leads, inquiries, and prospective student interest.
Write copy, draft emails, create content, and make sure web pages are optimized for content and SEO.
Analyze campaign performance for both lead generation and student enrollment, and report key metrics internally and externally.
Manage potentially large marketing budgets and deliver them properly within the fiscal year.
Partner with an agency, third-party media suppliers, and vendors, and collaborate with college faculty, staff, and partners to understand the target audience.
Test new marketing channels and tactics, and keep optimizing existing work.
Bachelor’s degree and 4+ years in marketing or a related field, with experience in digital marketing, marketing strategy, budget management, performance analytics, and website content management.
Preferred: a master’s degree in a relevant discipline, 5+ years of experience, and experience in lead generation performance marketing, return on investment analysis, and higher education.
Full-time, 40 hours per week on first shift, based in Mount Hall on the Columbus campus.

Online Marketing Manager Full Description

Department:

Ohio State Online | Online Enrollment

Reporting to an Ohio State Online marketing leader and serving as a leader and expert on their assigned online programs/certificates, the Online Marketing Manager will lead and manage all marketing strategy, asset development, plan development and execution, budget, performance analytics, and collaboration with other functions and colleges related to their programs.

The Online Marketing Manager will need to be an experienced marketer able to find the right marketing mix and tools across all channels (search, social, organic, email, third party, influencer) to drive leads/inquiries/prospective student interest for online programs. The OMM will leverage their knowledge, and seek out market research, to craft campaigns and assets that attract the right audience in a cost-efficient manner. This will include writing copy, drafting emails, creating content, ensuring web pages are optimized for content and SEO, analyzing campaign performance for both lead generation and student enrollment and finding third-party media suppliers.

This person will have a thorough understanding of marketing concepts to implement a successful, student growth strategy for their programs. As part of this, the OMM will collaborate with college faculty, staff, and partners to better understand the target audience. The OMM will partner with an agency and vendors across the marketing mix that has been aligned within their marketing plan. Collaboration cross-functionally will occur on a regular basis to get real-time feedback on their lead generation efforts.

The Online Marketing Manager will have both an eye for detail as well as the ability to seek out new marketing channels and test new marketing tactics. The OMM will manage potentially large marketing budgets and ensure that the budget is properly handled and delivered within a fiscal year. The OMM will report on key metrics both internally and externally. It will be critical for this person to constantly be looking for what’s next for testing new ideas and optimizing existing work.

Required Education and Experience:

Bachelor’s degree required.
4+ years in marketing or related field
Experience in digital marketing, marketing strategy, budget management, creating marketing executions, performance analytics and reporting, and website content management.
Broad knowledge and expertise in attracting a specific target audience, performance marketing, A/B testing, finding new marketing vehicles, managing deadlines, and collaborating across a large organization.

Desired Education and Experience:

Master’s degree in relevant discipline preferred. 5+ years of experience preferred.
Experience in digital marketing, lead generation performance marketing, return on investment analysis, and higher education preferred.

Additional Information:

Location: Mount Hall (0311)
Position Type: Regular
Scheduled Hours: 40
Shift: First Shift

Final candidates are subject to successful completion of a background check. A drug screen or physical may be required during the post offer process.

The university is an equal opportunity employer, including veterans and disability.

Let me find your next job.

Thanks - you're signed up.

Online Marketing Manager

Edtech.com's Summary

Online Marketing Manager Full Description

Product Marketing Manager, A+

Marketing Manager, Advanced Leadership Initiative

Marketing Manager (Graduate Enrollment, Sanford School)

Marketing Coordinator II - 531076

Marketing and Communications Coordinator, UCalgary Continuing Education