Edtech.com's Summary

Utah State University is hiring an Online Recruitment & Partnerships Director (Admissions Specialist Lead). This role involves managing online campus recruitment efforts, developing and maintaining partnerships with corporate and educational entities, leading a team of enrollment specialists, and collaborating with marketing to increase applications and enrollment in online programs.

Highlights

Lead online recruitment and partnership development with employers and transfer colleges.
Manage recruitment specialists and implement comprehensive recruitment plans aligned with university strategy.
Oversee lead generation, communication, and application processing using Salesforce Education Cloud CRM.
Analyze admissions and enrollment data to evaluate and improve recruitment practices.
Coordinate with campus departments including Admissions, Financial Aid, Advising, and Registrar offices.
Require supervisory experience, excellent communication skills, and ability to travel and work flexible hours.
Preferred experience includes higher education recruitment, online program recruitment, partnership management, and CRM proficiency.
Bachelor’s degree with four years or Master’s with two years of relevant recruitment or enrollment experience required.
Salary starts minimum at $68,000, commensurate with experience, plus excellent benefits.
Part of the division of Online and Digital Learning Technology, supporting USU's online education initiatives and growth.

Online Recruitment & Partnerships Director (Admissions Specialist Lead) Full Description

Overview:

The Director of Online Recruitment and Partnerships is responsible for general online campus recruitment, as well as coordinating relationships with corporate and educational partners, helping to build collaborative relationships to achieve mutual goals, with a focus on recruiting students into online programs. The Director will hire and supervise a team of enrollment specialists providing a concierge service from admissions to enrollment. The Director works closely with the Marketing team and will lead efforts and produce outcomes that will result in increased applications, enrollment growth, selectivity, and rising yields. The Director reports directly to the Director of Online Operations and will work with department heads, program managers/directors, advisors, and the Strategic Enrollment Management to ensure a comprehensive approach to the recruitment and admission of students into online programs.

The Director is expected to be a student-focused professional with knowledge of regional and national recruiting and marketing trends in higher education enabling them to increase enrollment and the quality of students across all online programs.

This position is eligible for hybrid work within the state of Utah Responsibilities:

Partnership Development: Identify and establish online education partnerships with employers and transfer colleges. (20%)
Represent Partnerships: Represent partners in meetings with academic departments and career services teams, tailoring recruitment campaigns to meet clients' workforce needs. (15%)
Lead Generation Process: Manage all stages of the lead generation process from partners, from initial contact through conversion, using both digital and traditional recruitment channels. (15%)
Collaborate on Marketing Materials: Work closely with marketing, partners, and compliance teams to create engaging materials. (10%)
Recruitment Plans: Ensure USU Online Recruitment plans are implemented in coordination with the university’s recruitment strategy. This includes managing recruitment specialists, planning recruitment events, coordinating marketing and communication (with USU Online Marketing Manager and other Recruitment leaders), budget management, and associated travel. (10%)
CRM Management: Manage lead input, recruitment funnel processes, communication, reporting, events, and reporting dashboards. Ensure accurate and timely processing of student communication and applications through the Customer Relationship Management System (i.e., Salesforce Education Cloud). (10%)
Strategy Assessment and Evaluation: Track statistical data of admissions and enrollment patterns and the effectiveness of recruitment practices. Provide assessment and recommendations to the Executive Director and Vice President. (5%)
Market Assessment and Evaluation: Collect and assess market research data to track community population growth, employment rates, and other statistical information to predict potential growth markets. Analyze market, competition and other eternal factors that affect recruitment and enrollment efforts. Use data to outline new student goals. (5%)
Stakeholder Coordination: Coordinate with university partners who work closely with new students, including Admissions, Financial Aid, Orientation, Advising, Registrar’s Office, and others. (5%)
Evaluation: Conduct quantitative and analytical evaluations of all enrollment and recruitment efforts to measure their effectiveness. Develop processes to capture and assess stakeholder input related to the effectiveness of outreach and recruitment strategies. (5%)
Other duties as assigned.

Qualifications:
Minimum Qualifications:

Bachelor's degree in a related field plus four years of experience; or master’s degree in a related field plus 2 years professional experience in recruitment or enrollment management.
Ability to think critically, solve problems, and provide innovative approaches to complex systems.
Supervisory experience in managing individuals and teams.
Outstanding written and verbal communication skills.
Ability to travel and work flexible hours as needed.

Preferred Qualifications:

Experience working in Higher Education.
Experience recruiting for online programs
Experience developing and managing industry partnerships
Experience developing successful recruiting strategies for adult learners
Experience developing comprehensive recruiting plans
Experience working with a customer relationship management systems
Successful experience working independently and achieving organizational goals.

Knowledge, Skills, and Abilities:

Knowledge of research and information gathering methods and procedures.
Ability to make administrative/procedural decisions and judgments.
Ability to coordinate and organize meetings and/or special events.
Skilled in the use of personal computers and related software applications.
Skilled in organizing resources and establishing priorities.
Skilled at records maintenance.
Ability to interact with students, faculty and/or staff in a team environment.
Knowledge of communication principles, media, and marketing techniques.
Ability to gather and analyze statistical data and generate reports.
Ability to exercise a high level of creativity, decision making, problem solving, and discretion as work is varied and may be undefined.

Required Documents:
Along with the online application, please attach:
1. Resume to be uploaded at the beginning of your application in the Candidate Profile under “Resume/CV”
2. Cover Letter to be typed/pasted at the end of your application

**Document size may not exceed 10 MB.**
Advertised Salary: Minimum $68,000 commensurate with experience, plus excellent benefits ADA:
Employees typically work in an office environment and are protected from weather conditions or contaminants, but not necessarily occasional temperature changes. However, in certain instances employees may work outdoors and may not be protected from weather conditions. Employees could be exposed to hazardous chemicals. Employees nearly continuously sit and often use repetitive hand motion (such as typing). Bending and stooping is occasionally required. Employees nearly continuously listen, hear, and talk.
College/Department Highlights:
The division of Online and Digital Learning Technology (ODLT) is part of the Academic Enterprise. As noted in its title, the division oversees online education, including USU’s online campus, technology and AV services for all classroom and meeting spaces, the teaching and learning ecosystem that includes enterprise applications such as Zoom, Canvas, Achieve, etc, and the development and support of custom LTI tool and applications. The division is a collaborative partner with various university and third-party organizations.

For more information, please visit: online.usu.edu, usu.edu/tlt, classroomsupport.usu.edu/, and teach.usu.edu.
University Highlights:
Founded in 1888, Utah State University is Utah’s premier land-grant, public service university. As an R1 research institution, Utah State is dedicated to advancing knowledge and serving the public good through innovative research and scholarly activities that are grounded in reciprocal engagement with local, regional, and global communities. USU prepares students to be active, civically engaged leaders who are prepared to address critical societal challenges. Dedicated to providing a high-quality and affordable education, USU remains a leader in research, discovery, and public impact.

USU enrolls 28,900 students, both online and in person at locations throughout the state. Utah State’s 30 locations include a main campus in Logan, Utah, residential campuses in Price and Blanding, and six additional statewide campuses, along with education centers serving every county. USU Online educates students from all 50 states and 55 countries. For over 25 years, USU Extension has served and engaged Utahns in all of Utah’s counties.

Competing at the NCAA Division I level, USU is a proud member of the Mountain West Conference and will join the Pac-12 Conference beginning in the 2026-2027 season. The Aggies’ long-standing tradition of athletic and academic excellence is exemplified by conference championships in multiple sports, reflecting USU's commitment to perseverance and achievement.

Utah State is dedicated to fostering a community where all individuals feel respected, valued, and supported. We seek to recruit, hire, and retain people from all walks of life who will champion excellence in education, research, discovery, outreach, and service. We believe that promoting a strong sense of community and belonging empowers and engages all members of USU to thrive and be successful. Forbes recognized our commitment to employees when they named Utah State the best employer in Utah in 2023. Learn more about USU.

The university provides a Dual Career Assistance Program to support careers for partners who are also seeking employment. Additionally, USU is committed to providing access and reasonable accommodations for individuals with disabilities. To request a reasonable accommodation for a disability, contact the university’s ADA Coordinator in the Office of Human Resources at (435) 797-0122 or hr@usu.edu.

*updated 07/2025
Notice of Non-discrimination:
In its programs and activities, including in admissions and employment, Utah State University does not discriminate or tolerate discrimination, including harassment, based on race, color, religion, sex, national origin, age, genetic information, sexual orientation, gender identity, disability, status as a protected veteran, or any other status protected by University policy, Title IX, or any other federal, state, or local law.

Utah State University is an equal opportunity employer and does not discriminate or tolerate discrimination including harassment in employment including in hiring, promotion, transfer, or termination based on race, color, religion, sex, national origin, age, genetic information, sexual orientation, gender identity, disability, status as a protected veteran, or any other status protected by University policy or any other federal, state, or local law.

Utah State University does not discriminate in its housing offerings and will treat all persons fairly and equally without regard to race, color, religion, sex, familial status, disability, national origin, source of income, sexual orientation, or gender identity. Additionally, the University endeavors to provide reasonable accommodations when necessary and to ensure equal access to qualified persons with disabilities.

In all circumstances, Utah State University follows state and federal laws related to sex-segregated spaces.

The following individuals have been designated to handle inquiries regarding the application of Title IX and its implementing regulations and/or USU’s non-discrimination policies:
Matthew PinnerExecutive Director Civil Rights & Title IX Officematthew.pinner@usu.edu435-797-1266 | Old Main Rm. 401D1400 Old Main Hill, Logan, UT 84322 | Cody CarmichaelTitle IX Coordinator cody.carmichael@usu.edu435-797-1266 | Old Main Rm. 402D1400 Old Main Hill, Logan, UT 84322
For further information regarding non-discrimination, please visit crtix.usu.edu or contact:

U.S. Department of Education
Denver Regional Office
303-844-5695| OCR.Denver@ed.gov

U.S. Department of Education
Office of Assistant Secretary for Civil Rights
800-421-3481 | OCR@ed.gov

*updated 06/2025

Original Job Description

Overview:

This position is eligible for hybrid work within the state of Utah Responsibilities:

Partnership Development: Identify and establish online education partnerships with employers and transfer colleges. (20%)
Represent Partnerships: Represent partners in meetings with academic departments and career services teams, tailoring recruitment campaigns to meet clients' workforce needs. (15%)
Lead Generation Process: Manage all stages of the lead generation process from partners, from initial contact through conversion, using both digital and traditional recruitment channels. (15%)
Collaborate on Marketing Materials: Work closely with marketing, partners, and compliance teams to create engaging materials. (10%)
Recruitment Plans: Ensure USU Online Recruitment plans are implemented in coordination with the university’s recruitment strategy. This includes managing recruitment specialists, planning recruitment events, coordinating marketing and communication (with USU Online Marketing Manager and other Recruitment leaders), budget management, and associated travel. (10%)
CRM Management: Manage lead input, recruitment funnel processes, communication, reporting, events, and reporting dashboards. Ensure accurate and timely processing of student communication and applications through the Customer Relationship Management System (i.e., Salesforce Education Cloud). (10%)
Strategy Assessment and Evaluation: Track statistical data of admissions and enrollment patterns and the effectiveness of recruitment practices. Provide assessment and recommendations to the Executive Director and Vice President. (5%)
Market Assessment and Evaluation: Collect and assess market research data to track community population growth, employment rates, and other statistical information to predict potential growth markets. Analyze market, competition and other eternal factors that affect recruitment and enrollment efforts. Use data to outline new student goals. (5%)
Stakeholder Coordination: Coordinate with university partners who work closely with new students, including Admissions, Financial Aid, Orientation, Advising, Registrar’s Office, and others. (5%)
Evaluation: Conduct quantitative and analytical evaluations of all enrollment and recruitment efforts to measure their effectiveness. Develop processes to capture and assess stakeholder input related to the effectiveness of outreach and recruitment strategies. (5%)
Other duties as assigned.

Qualifications:
Minimum Qualifications:

Bachelor's degree in a related field plus four years of experience; or master’s degree in a related field plus 2 years professional experience in recruitment or enrollment management.
Ability to think critically, solve problems, and provide innovative approaches to complex systems.
Supervisory experience in managing individuals and teams.
Outstanding written and verbal communication skills.
Ability to travel and work flexible hours as needed.

Preferred Qualifications:

Experience working in Higher Education.
Experience recruiting for online programs
Experience developing and managing industry partnerships
Experience developing successful recruiting strategies for adult learners
Experience developing comprehensive recruiting plans
Experience working with a customer relationship management systems
Successful experience working independently and achieving organizational goals.

Knowledge, Skills, and Abilities:

Knowledge of research and information gathering methods and procedures.
Ability to make administrative/procedural decisions and judgments.
Ability to coordinate and organize meetings and/or special events.
Skilled in the use of personal computers and related software applications.
Skilled in organizing resources and establishing priorities.
Skilled at records maintenance.
Ability to interact with students, faculty and/or staff in a team environment.
Knowledge of communication principles, media, and marketing techniques.
Ability to gather and analyze statistical data and generate reports.
Ability to exercise a high level of creativity, decision making, problem solving, and discretion as work is varied and may be undefined.

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Online Recruitment & Partnerships Director (Admissions Specialist Lead)

Edtech.com's Summary

Online Recruitment & Partnerships Director (Admissions Specialist Lead) Full Description

Student Recruiter I

GPS - Graduate Recruitment Support Specialist (temporary/part-time)

Assistant Director, Admissions

Director of Admissions

ADMISSIONS COUNSELOR