Edtech.com's Summary

Virginia's Community College System is hiring an Outreach and Admissions Coach to recruit prospective students for Piedmont Virginia Community College and guide them from first interest through enrollment. Coaching takes about 35% of the job, with another 30% spent on outreach to high schools, employers, community organizations, and homeschool cooperatives. The coach also uses CRM tools to track outreach and hands new students off to advisors and financial aid staff.

Highlights

Recruit prospective students at college fairs, community events, and information sessions.
Guide prospects through recruitment event registration, application submission, and pre-enrollment milestones.
Support new students during onboarding and hand them off to academic advisors, financial aid counselors, and other support staff.
Partner with regional high schools to ease the transition to college.
Serve as a liaison to community organizations, employers, educational institutions, and homeschool cooperatives.
Use CRM tools to manage prospective student communication and track how well outreach works.
Bring experience planning outreach or recruitment events and coaching or advising students, plus Salesforce, Navigate, or XAP familiarity and conversational Spanish as pluses.
Earn $54,000 to $58,000 a year in a full-time, exempt, classified role.
Receive health, dental, disability, and life insurance choices, leave benefits, and a tuition waiver at the college.
Work 8:00 to 5:00 on weekdays, mostly in person, with regional travel and occasional evenings and weekends.

Outreach and Admissions Coach Full Description

Posting Summary

Working Title: Outreach and Admissions Coach

Role Title: Education Support Specialist III

FLSA: Exempt

Agency: Piedmont Virginia Community College

Hiring Range: $54,000 - $58,000

Work Schedule: This full-time, exempt position works 40 hours per week and provides services primarily in person. Standard operational hours are 8:00 a.m. to 5:00 p.m., Monday through Friday, with potential for a modified summer schedule based on business needs. The role also includes travel throughout PVCC’s service region and occasional evening and weekend work to support outreach, recruitment, and college events.

Piedmont Virginia Community College ( PVCC ) is a nonresidential two-year institution of higher education that serves Central Virginia – principally residents of the City of Charlottesville and the counties of Albemarle, Buckingham, Fluvanna, Greene, Louisa and Nelson. Our scenic campus is located in Albemarle County, Virginia. We are one of 23 community colleges in Virginia that comprise the Virginia Community College System ( VCCS ).

Position Description – Outreach & Admissions Coach

Piedmont Virginia Community College ( PVCC ) is a public, open access institution of higher education in the Virginia Community College System whose main campus is located in Charlottesville, Virginia. This is home to the Charlottesville Historic Downtown Mall, The Jefferson School African American Heritage Center, and the John Paul Jones Arena ( JPJ ). As a comprehensive community college, the College provides quality, accessible, and affordable educational opportunities for the residents of the City of Charlottesville and the counties of Albemarle, Buckingham, Fluvanna, Greene, Louisa, and Nelson. For more information, please visit: pvcc.edu

PVCC is known throughout the community and the Virginia Community College System for its exceptional faculty and staff, the quality of its programs and services, and the success of its students. PVCC seeks to attract, welcome, and retain individuals who reflect the communities we serve.

Position Title: Outreach & Admissions Coach

Department: Student Affairs

Employment type: full-time classified, exempt, benefitted

Position Purpose: Outreach & Admissions Coaches provide targeted, data-informed outreach to recruit potential students across the City of Charlottesville and the counties of Albemarle, Buckingham, Fluvanna, Greene, Louisa, and Nelson. Coaches guide prospective students from their initial interest through enrollment, ensuring equitable access to postsecondary education and training. By delivering essential orientation and onboarding, coaches build a strong foundation that supports student success through the completion of a degree, certificate, or short-term training program. Outreach and recruitment efforts take place on campus, in the community, and virtually to meet students where they are.

Duties and Responsibilities:

Coaching (35%)

Cultivate relationships with prospective students by providing tailored orientation details and guidance on academic and career pathways.
Assist prospective students through registration for recruitment events, application submission, and pre-enrollment milestones.
Support new students during onboarding and execute seamless handoffs to academic advisors, financial aid counselors, and college support personnel.
Design and produce informational materials that help prospective students make timely, informed enrollment decisions.

Outreach (30%)

Represent PVCC at college fairs, community events, and information sessions across the region.
Serve as a primary liaison between PVCC and community organizations, educational institutions, employers, and homeschool cooperatives.
Partner directly with regional high schools to deliver outreach and facilitate a smooth transition to college.

Strategy & Collaboration (20%)

Help design and implement strategic recruitment plans that promote equitable access for historically marginalized and underserved populations.
Collaborate with internal teams to plan and execute onboarding activities and special events. Active participation in assigned department, division, college, and system committees or projects.

Technology & Operations (10%)

Leverage Customer Relationship Management ( CRM ) tools to manage prospective student communication, streamline onboarding, and track outreach effectiveness.

Professional Development & Support (5%)

Stay current on emerging trends, technologies, and best practices in college access and admissions.

Perform other job-related duties as assigned.

Benefits include:

Choice of health, dental, disability, and life insurance plans offered through the Commonwealth of Virginia
Generous leave benefits
Tuition waiver program for studies at PVCC and opportunities for professional development and career advancement

Special Assignments

May be required to perform other duties as assigned. May be required to assist the agency or state government generally in the event of an emergency declaration by the Governor.

KSA's/Required Qualifications

Experience planning, coordinating, and carrying out outreach, recruitment, educational, or community-based activities or events.
Experience providing guidance, coaching, advising, customer service, or other direct support to students, prospective students, clients, or community members.
Experience communicating information to individuals and groups through presentations, information sessions, workshops, or similar activities.
Demonstrated ability to organize and manage multiple assignments, deadlines, events, or priorities.
Demonstrated ability to communicate effectively, both verbally and in writing, with individuals from a variety of backgrounds.
Experience using technology to maintain records, track interactions, or manage communications.

Additional Considerations

Additional education or training in counseling, higher education, education, or a related discipline.
Direct experience in academic advising, admissions, school counseling, or student affairs.
Experience working directly with high school students, college students, and adult learners.
Familiarity with community college programs, pathways, and enrollment processes.
Hands-on experience with higher education technology platforms, such as Salesforce ( CRM ), Navigate, SIS , and XAP .
Proficiency in Spanish (bilingual or conversational Spanish preferred).

Required Travel

within college service area

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Outreach and Admissions Coach

Edtech.com's Summary

Outreach and Admissions Coach Full Description

Admissions Counselor

College Admissions Representative

Admissions Advisor

Director of Admissions - CCC

Director, Graduate Recruitment & Admissions