Edtech.com's Summary

The Catholic University of America is hiring an Outreach & Enrollment Specialist to increase applicant engagement and enrollment for the Busch School of Business. This role drives recruitment efforts by fostering partnerships with Catholic high schools, promoting dual enrollment programs, managing outreach events, and creating digital content to enhance brand awareness and guide prospective students through the application process.

Highlights

Develop and expand recruitment funnels through engagement with high schools and promotional activities for dual enrollment programs.
Manage relationships with partner Catholic high schools and coordinate campus visits and events for prospective students.
Create and manage digital content for social media and the university website to boost brand visibility and student interaction.
Maintain databases of partners and applicants, track recruitment metrics, and collaborate with Admissions and Marketing teams.
Travel to partner schools to strengthen relationships and support recruitment efforts.
Utilize Microsoft and Google Suite tools extensively; proficiency in social media and communications required.
Bachelor's degree required, with 0-2 years of experience in recruiting or marketing roles.
Strong analytical and communication skills necessary to represent the university at external events.
Salary range projected between $55,000 and $60,000 annually.
Position is Regular Full-Time and involves working closely with the Enrollment Management and Busch School teams.

Outreach & Enrollment Specialist Full Description

Posting Title: Outreach & Enrollment Specialist Overview:

This position is designed to create a funnel of applicants to apply to the school. The Outreach and Enrollment Coordinator does so by acting as a liaison between Enrollment Management and the Busch School, promoting high school engagement through CEDE, dual enrollment and other initiatives, and contributing to other efforts to increase the brand awareness of the Busch School and The Catholic University of America.

The projected salary or hourly pay range for this position which represents the full range of anticipated compensation is: $55,000 - $60,000.

Responsibilities:

Strategic Outreach & Recruitment

Expand the recruitment funnel by developing high-touch experiences and promoting the Busch School’s brand and CEDE dual-enrollment programs to teachers, advisors, and families.
Identify and attend high-value recruitment events, including college fairs, admissions conferences, and outreach opportunities in key markets.
Advocate for and guide prospective students through the application process to improve enrollment yield for The Catholic University of America and the Busch School of Business.

Relationship Management & Partnerships

Act as the primary relationship manager for partner Catholic high schools, maintaining consistent communication with administrators and prospective students.
Onboard and implement dual-enrollment programs at new and existing partner high schools and program sites.
Coordinate campus visits, Open Houses, and Preview Days in Washington, D.C., to provide prospective juniors and seniors with an immersive campus experience.

Communication & Content Creation

Produce engaging digital content for social media and the University website to increase brand awareness and student engagement.
Manage inbound inquiries, providing student-centered customer service via phone, email, and in-person correspondence.
Serve as a brand ambassador, articulating the University’s mission, student life offerings, and academic offerings through personal experience and knowledge obtained on campus.

Data Management & Operations

Maintain comprehensive databases of dual-enrollment partners, prospective schools, and student contacts to track recruitment impact/effectiveness.
Monitor and report on performance metrics, including school visit frequency and application numbers, to ensure outreach goals are met.
Collaborate with Admissions and School Marketing teams to align messaging and streamline the student application journey.
Assist in the execution of summer programming and other specialized outreach efforts for the Busch School.
Travel to mission-fit partner schools to strengthen institutional relationships and meet with prospective applicants.

Qualifications:

Bachelor's degree.
0-2 years of experience in a recruiting or marketing role.
Expert user of Microsoft and Google Suite tools and website tools. Proficiency in social media and communications.
Strong analytical and communications skills.
Can represent CUA and Busch School at outside events with community and business leaders.
High attention to detail.
Ability to prioritize and manage multiple tasks is imperative.

Original Job Description

Posting Title: Outreach & Enrollment Specialist Overview:

The projected salary or hourly pay range for this position which represents the full range of anticipated compensation is: $55,000 - $60,000.

Responsibilities:

Strategic Outreach & Recruitment

Expand the recruitment funnel by developing high-touch experiences and promoting the Busch School’s brand and CEDE dual-enrollment programs to teachers, advisors, and families.
Identify and attend high-value recruitment events, including college fairs, admissions conferences, and outreach opportunities in key markets.
Advocate for and guide prospective students through the application process to improve enrollment yield for The Catholic University of America and the Busch School of Business.

Relationship Management & Partnerships

Act as the primary relationship manager for partner Catholic high schools, maintaining consistent communication with administrators and prospective students.
Onboard and implement dual-enrollment programs at new and existing partner high schools and program sites.
Coordinate campus visits, Open Houses, and Preview Days in Washington, D.C., to provide prospective juniors and seniors with an immersive campus experience.

Communication & Content Creation

Produce engaging digital content for social media and the University website to increase brand awareness and student engagement.
Manage inbound inquiries, providing student-centered customer service via phone, email, and in-person correspondence.
Serve as a brand ambassador, articulating the University’s mission, student life offerings, and academic offerings through personal experience and knowledge obtained on campus.

Data Management & Operations

Maintain comprehensive databases of dual-enrollment partners, prospective schools, and student contacts to track recruitment impact/effectiveness.
Monitor and report on performance metrics, including school visit frequency and application numbers, to ensure outreach goals are met.
Collaborate with Admissions and School Marketing teams to align messaging and streamline the student application journey.
Assist in the execution of summer programming and other specialized outreach efforts for the Busch School.
Travel to mission-fit partner schools to strengthen institutional relationships and meet with prospective applicants.

Qualifications:

Bachelor's degree.
0-2 years of experience in a recruiting or marketing role.
Expert user of Microsoft and Google Suite tools and website tools. Proficiency in social media and communications.
Strong analytical and communications skills.
Can represent CUA and Busch School at outside events with community and business leaders.
High attention to detail.
Ability to prioritize and manage multiple tasks is imperative.

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Outreach & Enrollment Specialist Full Description

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