Edtech.com's Summary

DeVry University is hiring a Paid Media Specialist. The role involves supporting agency partners in executing and optimizing paid media campaigns across social and programmatic channels, including campaign coordination, creative quality assurance, performance monitoring, and insight development to drive student interest and enrollment through data-driven strategies.

Highlights

Manage daily execution and optimization of paid social and programmatic media campaigns.
Review creative assets for brand consistency, accuracy, and compliance.
Collaborate with agencies and internal teams to troubleshoot and ensure error-free campaign delivery.
Support media planning, campaign setup, trafficking, and quality assurance across platforms.
Monitor campaign performance, provide reporting, and assist with post-campaign analysis.
Maintain knowledge of digital marketing trends and emerging platforms.
Required skills include familiarity with Google DV360, Meta Ads, LinkedIn Ads, Google Analytics, and Excel.
Requires a Bachelor's degree in marketing, advertising, communications, or related field and 1-3 years of digital advertising experience.
Compensation ranges from $65,000 to $75,000 annually.
Works closely with internal marketing and enrollment teams to align campaigns with strategic goals.

Paid Media Specialist Full Description

DeVry University strives to close our society’s opportunity gap and address emerging talent needs by preparing learners to thrive in careers shaped by continuous technological change. Through innovative programs, relevant partnerships, and exceptional care, we empower students to meaningfully improve their lives, communities, and workplaces.

Our colleague experience is an area of obsessive focus. At DeVry University, we care about you. Because, only through you can we deliver our unique Care Formula to our learners and partners.

Opportunity:
We’re looking for a results-driven Paid media Specialist to join DeVry’s high-performing, student-focused marketing team. If you’re passionate about digital advertising and love turning insights into action, this role offers the chance to make a real impact.
Reporting to the Sr. Manager, Paid Media & Activation, you’ll support agency partners in the daily execution and optimization of paid media campaigns across programmatic and social channels. You’ll play a key role in campaign coordination, creative QA, performance tracking, and insight development—all aimed at fueling student interest and enrollment through effective, data-informed strategy.

Responsibilities:

Paid Media Execution & Support
• Serve as day-to-day contact for external agency teams managing paid social and programmatic campaigns.
• Review and validate creative assets for brand consistency, accuracy, and compliance.
• Collaborate with agency partners and internal teams to troubleshoot campaign issues and ensure timely, error-free execution.
• Support campaign setup, trafficking, and QA of ad placements across platforms.
• Participate in media planning discussions and contribute tactical insights.
• Maintain an up-to-date understanding of emerging platforms, ad formats, and digital marketing trends.
Performance Monitoring & Insights
• Monitor campaign performance daily and flag issues or opportunities for improvement.
• Provide performance reporting support, including compiling results and insights into presentations.
• Assist with post-campaign analysis to inform future strategy, creative direction, and channel optimizations.
• Help drive innovation in digital strategy through testing, optimization, and data analysis.
Collaboration & Coordination
• Work across internal marketing and enrollment teams to ensure campaign alignment with strategic goals.
• Support coordination of media timelines, campaign calendars, and internal communication.
• Support campaign reporting, performance presentations, and post-campaign updates to stakeholders.

Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Below are the minimum requirements of the education, experience, knowledge, and skills required to competently perform in this position. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
• Bachelor’s degree in marketing, advertising, communications, or related field.
• 1–3 years of hands-on experience in digital advertising, ideally with exposure to paid media platforms and performance optimization.
• Familiarity with platforms such as Google DV360, Meta Ads, LinkedIn Ads, or other social/programmatic tools.
• Strong analytical skills with the ability to draw insights from data and contribute to strategy.
• Experience reviewing creative materials for accuracy, compliance, and brand alignment.
• Working knowledge of tools such as Google Analytics, Excel, and reporting dashboards.
• Clear communicator with strong collaboration skills and attention to detail.
• Ability to manage multiple priorities and deadlines in a fast-paced environment.

*This job will be posted for 45 days from the posting date.

DeVry University offers benefit options for full-time colleagues, including:
• 401(k) and Roth Plan w/match
• Paid Tuition Program
• Remote and Flex Work Options
• Medical, Dental and Vision Coverage
• Paid Time Off
• Paid Parental Leave
• Fertility Coverage
• Family and Domestic Partner Coverage
• Adoption Assistance
• Wellness Programs
• Volunteer Time Off
• Technology Stipend
• Career Development Programs
• Mental Health Care Programs
• Tax Savings Account (FSA and HSA)
• Short-Term/Long-Term Disability Coverage
• Life, Accident, AD&D, Critical Illness Insurance
• Auto/Homeowners, Pet and Legal Insurance
• Exclusive Discount Programs
• Family Care Services
• 2nd.MD, a virtual expert medical consultation service
• Health Advocacy Service
DeVry University offers benefit options for Visiting Professors, including:
• 401(k) and Roth Plan
• Paid Tuition Program
• Remote and Flex Work Options
• Paid Sick Time
• Technology Stipend

Benefits vary based on employment status. Part-time/Visiting Professors positions may not be eligible for all benefits.

We believe that a vibrant and collaborative workplace is essential to our educational mission and the success of our community. We are committed to a workplace environment where all colleagues feel valued, respected, and supported.

Original Job Description

Let me find your next job.

Thanks - you're signed up.

Paid Media Specialist

Edtech.com's Summary

Paid Media Specialist Full Description

Coordinator of Outreach and Engagement

Graphic Design Assistant

Sr. Manager, Brand Marketing

Marketing Analyst Lead

Public Relations Associate