Sr. Manager, Brand Marketing

DeVry University strives to close our society’s opportunity gap and address emerging talent needs by preparing learners to thrive in careers shaped by continuous technological change. Through innovative programs, relevant partnerships, and exceptional care, we empower students to meaningfully improve their lives, communities, and workplaces.
 
 Our colleague experience is an area of obsessive focus. At DeVry University, we care about you. Because, only through you can we deliver our unique Care Formula to our learners and partners.

 Opportunity:
The Sr. Manager, Brand Marketing plays a critical role in shaping how DeVry shows up in the market. This role is responsible for translating strategic priorities into compelling brand expressions that resonate with prospective students, alumni, partners, and stakeholders. Reporting to the Director of Brand & Program Marketing, the Sr. Manager will lead the Marketing Specialist, Brand Marketing and collaborate cross-functionally to build brand recognition, consistency, and differentiation across all channels.

This leader is an experienced brand strategist who thrives on collaboration, creative storytelling, and campaign execution. With an eye toward market trends and student insights, they ensure that DeVry’s brand is clearly communicated and consistently applied across every touchpoint.

Responsibilities:
 
 Brand Strategy & Messaging
• Lead the development and execution of brand strategies that align with institutional goals and marketing objectives.
• Serve as a brand steward, maintaining consistency in tone, messaging, and identity across all internal and external communications.
• Refine and articulate DeVry’s brand voice and proof points, ensuring they align with audience needs and market dynamics.
Creative Development & Campaign Leadership
• Oversee creation of brand campaigns, partnering with internal teams and agencies to deliver campaigns that elevate awareness and drive engagement.
• Translate strategic objectives into creative briefs and campaign plans that guide execution across channels.
• Manage timelines, budgets, and quality assurance for brand initiatives and creative projects.
Cross-Functional Collaboration & Alignment
• Collaborate with leaders across Marketing, Academics, Product, and Compliance to ensure messaging and visual identity are aligned and integrated.
• Participate in key planning discussions to ensure brand consistency in new programs, initiatives, and student communications.
• Partner with Consumer Insights to gather and apply feedback from key audience groups.
Performance Monitoring & Brand Health
• Define and monitor KPIs to evaluate the impact of brand marketing efforts.
• Leverage analytics, market research, and competitive intelligence to adjust brand strategy and creative direction.
• Deliver regular updates to leadership on brand campaign performance, opportunities, and strategic recommendations.
Team Leadership & Agency Management
• Manage, coach, and develop the Specialist, Brand Marketing to grow capabilities and deliver high-quality work.
• Oversee agency relationships and creative partners to ensure on-time, on-brand deliverables that meet strategic needs.
 
 Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Below are the minimum requirements of the education, experience, knowledge, and skills required to competently perform in this position. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
 • Bachelor’s degree in marketing, communications, or a related field; MBA or related Master’s degree, a plus.
 • 7+ years of experience in brand marketing or integrated marketing roles, with demonstrated leadership and project ownership.
 • Proven track record in building and executing brand campaigns with measurable results.
 • Experience working with or managing external agencies and internal creative partners.
 • Expertise in brand positioning, creative direction, and audience-driven messaging.
 • Data-informed mindset with the ability to translate insights into strategy.
 • Exceptional communication and presentation skills.
 • Ability to lead through influence, manage cross-functional relationships, and operate with a servant leadership mindset.
 
 *This job will be posted for 45 days from the posting date.
 *This position is eligible for an incentive bonus
 
 DeVry University offers benefit options for full-time colleagues, including:
 • 401(k) and Roth Plan w/match
 • Paid Tuition Program
 • Remote and Flex Work Options
 • Medical, Dental and Vision Coverage
 • Paid Time Off
 • Paid Parental Leave
 • Fertility Coverage
 • Family and Domestic Partner Coverage
 • Adoption Assistance
 • Wellness Programs
 • Volunteer Time Off
 • Technology Stipend
 • Career Development Programs
 • Mental Health Care Programs
 • Tax Savings Account (FSA and HSA)
 • Short-Term/Long-Term Disability Coverage
 • Life, Accident, AD&D, Critical Illness Insurance
 • Auto/Homeowners, Pet and Legal Insurance
 • Exclusive Discount Programs
 • Family Care Services
 • 2nd.MD, a virtual expert medical consultation service
 • Health Advocacy Service
 DeVry University offers benefit options for Visiting Professors, including:
 • 401(k) and Roth Plan
 • Paid Tuition Program
 • Remote and Flex Work Options
 • Paid Sick Time
 • Technology Stipend
 Benefits vary based on employment status. Part-time/Visiting Professors positions may not be eligible for all benefits.
 
 We believe that a vibrant and collaborative workplace is essential to our educational mission and the success of our community. We are committed to a workplace environment where all colleagues feel valued, respected, and supported.