Edtech.com's Summary

The Pennsylvania State University is hiring a Part-Time Lead Generation Specialist for Research Enterprise. The specialist will proactively nurture early-stage leads for research commercialization, partnerships, and sponsorships arising from strategic marketing efforts, collaborating with stakeholders and updating lead progression in HubSpot. This role supports the Research Business Development team by coordinating marketing strategies and reporting on lead generation progress.

Highlights

Proactively nurture leads for commercialization opportunities, research partnerships, and sponsorships.
Develop and execute marketing strategies and prepare tailored marketing materials aligned with research objectives.
Collaborate closely with teams to understand projects and commercialization potential; report regularly on lead progress.
Must have 1-2 years experience in contact list management, lead generation, nurturing, sales, or marketing, preferably in higher education, research, or technology environments.
Required education includes high school diploma with college enrollment in Business major or a bachelor's degree in Marketing, Business Administration, or related fields.
Familiarity with HubSpot or other CRM software is necessary.
Strong communication and interpersonal skills to engage diverse stakeholders.
Ability to work independently and collaboratively in a dynamic setting.
Knowledge of research and technology transfer landscape is an advantage.
Part-time position with approximately 20 hours per week.

Part-Time Lead Generation Specialist for Research Enterprise Full Description

APPLICATION INSTRUCTIONS:

CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply here, apply internally through Workday.
CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. Please do not apply here, apply internally through Workday.
If you are NOT a current employee or student, please click "Apply" and complete the application process for external applicants.

Approval of remote and hybrid work is not guaranteed regardless of work location. For additional information on remote work at Penn State, see Notice to Out of State Applicants.

JOB DESCRIPTION AND POSITION REQUIREMENTS

Part-Time Lead Generation Specialist for Research Enterprise

Location: Remote, hybrid or in-person

Department: Research Business Development, within the Office of the Senior Vice President for Research

Position Overview: Penn State's Research Enterprise seeks a dynamic and motivated Part-Time Lead Generation Specialist to support our early-stage lead generation and nurturing activities. This role focuses on nurturing leads that arise out of the strategic marketing of the OSVPR Business Development MarComm office, that supports various research areas of Penn State. This role will help nurture and cultivate leads for commercializing our research, research partnerships, and potential research sponsors. The ideal candidate will have experience nurturing initial contacts or leads within industry and professional circles, utilizing both traditional and innovative methods. This position then interact with key stakeholder units to transition the lead to their care for further interactions in the marketing funnel. This position will also work closely with other members of the OSVPR Research Business Development team who track the progression of leads in HubSpot, helping to maintain frequent updates across the business development lifecycle.

Key Responsibilities:

Lead Cultivation: Proactively nurture potential leads for commercialization opportunities, research partnerships, and sponsorship through various channels.
Marketing Coordination: Help develop and execute marketing strategies to engage potential leads. Prepare initial marketing materials tailored to different audiences, ensuring alignment with Penn State's research objectives and capabilities.
Collaboration and Reporting: Work closely with various teams to understand their projects and potential commercialization aspects. Regularly report on lead generation progress.

Qualifications:

Education: High School diploma (AND enrolled in college, in Business Major), or Bachelor's degree in Marketing, Business Administration, or a related field.
Experience: At least 1-2 years of experience in contact list management, lead generation, nurturing, sales, or marketing, preferably in a higher education, research, or technology-driven environment.
Skills:
- Understanding of lead generation and nurturing techniques and tools.
- Excellent communication and interpersonal skills, with the ability to engage effectively with a diverse range of stakeholders.
- Familiar with HubSpot or other CRM software.
- Ability to work independently and collaboratively in a dynamic environment.
- Knowledge of the research and technology transfer landscape is a plus.

Hours: Part-time, approximately 20 hours per week.

BACKGROUND CHECKS/CLEARANCES
Employment with the University will require successful completion of background check(s) in accordance with University policies.

CAMPUS SECURITY CRIME STATISTICS

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here.

EEO IS THE LAW

Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.

Penn State is committed to and accountable for advancing equity, respect, and belonging. We embrace individual uniqueness, as well as a culture of belonging that supports equity initiatives, leverages the educational and institutional benefits of inclusion in society, and provides opportunities for engagement intended to help all members of the community thrive. We value belonging as a core strength and an essential element of the university's teaching, research, and service mission.

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Original Job Description