Edtech.com's Summary

Campus is hiring a Performance Marketing Associate to manage and optimize paid Meta and Google campaigns that drive student enrollment and applications. The associate works under the senior manager of performance and lifecycle marketing, pulling campaign reports and partnering with creative and lifecycle teams on testing, targeting, and budget pacing. Go-to-market media plans for new programs and conversion rate improvements across the funnel round out the role.

Highlights

Manage paid campaigns on Meta and Google for select programs
Pull and interpret campaign performance data and surface insights quickly
Coordinate with the lifecycle and social teams to support enrollment and application goals
Support GTM media plans for new programs
Spot opportunities across the funnel that lift conversion rates
Use AI tools heavily while maintaining quality
Bring 3+ years of hands-on paid social and paid search campaign management
Show strong working knowledge of GA4 and conversion tracking
Earn a $100,000 - $110,000 base salary plus an equity grant, medical, dental, vision, and a 401(k) match
Work a hybrid schedule from Tribeca, remote Monday and Friday and in the office Tuesday through Thursday

Performance Marketing Associate Full Description

About The Role

Campus is building the marketing function that helps more students find us, choose us, and enroll. This role is focused on paid digital acquisition — you'll manage and optimize paid campaigns on Meta and Google under the Sr. Manager, Performance & Lifecycle Marketing's direction.

This is a hands-on role. You'll pull reports, build and optimize campaigns, and coordinate across teams. You'll use AI tools heavily and be expected to maintain quality while doing it. The work is real and the pace is fast.

You're Excited About This Opportunity Because You Will…

Manage and optimize paid campaigns for select programs across paid social and paid social under direction of the Sr. Manager, Performance & Lifecycle Marketing
Pull and interpret campaign performance data; surface insights clearly and quickly partner with creative and lifecycle teams on testing, targeting, and budget pacing
Support enrollment and application goals for specific programs by coordinating with lifecycle and social teams
Support GTM media plans for new programs
Contribute to conversion rate goals by identifying opportunities across the funnel

We're Excited About You Because…

3+ years of experience with paid social and paid search — you've managed campaigns in the platforms, not just reviewed reports or were involved with strategy from an arms distance
Experience translating paid social learnings into ad ideas for a brand/creative team
Strong working knowledge of GA4 — you can create reports and know what the data means
Strong working knowledge of conversion tracking
Comfortable working with data and translating numbers into clear recommendations
Detail-oriented, organized, and able to move fast across multiple programs at once

Strong plus

Experience in a consumer-facing, enrollment-driven, or SaaS environment
Familiarity with lifecycle/CRM marketing coordination
Hands-on experience with setting up conversion tracking

What You'll Get

A compensation package that includes a base salary ($100,000 - $110,000) + equity grant
- Actual compensation within the pay range will be decided based on factors including, but not limited to, skills, prior relevant experience, and specific work location. For roles that are available to be filled remotely, base salary will be localized.
Medical, dental, and vision insurance
401(k) match
Fertility benefits via Carrot
Flexible Time Away + paid holidays
In-office lunches for our NY Office (did we mention, we're dog friendly? 🐶)
Hybrid work schedule (Mon & Fri remote; Tues-Thurs in-office)
Social events - happy hours, birthday celebrations, holiday parties, & more!
Opportunity to make an impact – you'll be an integral player in bringing our vision to life
Where we're located: Tribeca, NY

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Performance Marketing Associate

Edtech.com's Summary

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