Edtech.com's Summary

IronCircle is hiring a Performance Marketing Manager to lead and optimize paid digital campaigns across multiple platforms, ensuring campaigns meet acquisition, engagement, and ROI targets. The role involves managing budgets, collaborating cross-functionally with content, design, and data teams, and driving growth through data-driven strategy and innovation.

Highlights

Plan, launch, and manage campaigns on Google Ads, LinkedIn, Meta, YouTube, and programmatic platforms.
Optimize targeting, bidding, and creative elements to maximize ROI and campaign efficiency.
Manage budgets, pacing, and forecasting for acquisition and revenue goals.
Analyze campaign performance using Google Analytics, GA4, attribution tools; run A/B and multivariate tests.
Collaborate with Automation, Content, Design, and Data teams for integrated campaign execution.
Monitor digital marketing trends and test new acquisition channels to expand marketing reach.
Required skills include proficiency in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and strong analytical abilities.
Bachelor's degree in Marketing, Business, or related field; 5+ years of digital marketing experience focused on paid media.
Preferred experience with Salesforce, Marketing Cloud, marketing automation platforms, and BI tools like Tableau or Power BI.
Competitive benefits package including Medical, Dental, Vision, 401k, and Paid Time Off.

Performance Marketing Manager Full Description

Performance Marketing Manager

Marketing - Columbia, Maryland (Hybrid)

IronCircle is seeking a Performance Marketing Manager to lead the strategy, execution, and optimization of our paid digital campaigns across search, social, display, and emerging channels. This role is responsible for driving measurable demand, optimizing spend, and ensuring our campaigns consistently meet acquisition, engagement, and ROI goals.

As the owner of our paid media channels, you will partner closely with Content, Design, Automation, and Data teams to ensure campaigns are creative, targeted, and performance-driven. The ideal candidate is both analytical and creative, skilled at campaign planning, hands-on execution, and translating performance insights into strategic recommendations.

About Us

With over 17+ years of experience, IronCircle is one of the leading global tech education, training, and service providers sending thousands of learners to new and exciting careers, serving and developing tech-related ecosystems.

In 2018, IronCircle entered the US market via a university partnership model and have successfully partnered with colleges and universities to train the next generation of industry professionals. Unique to our program, TDX Arena is an AI-fueled powerhouse learning platform that helps learners apply concepts learned in class to real-world situations.

With over 50,000 cybersecurity alumni worldwide, IronCircle is highly experienced at delivering the most effective accelerated cybersecurity training and educational programs.

Responsibilities

Paid Media Strategy & Execution

Plan, launch, and manage campaigns across Google Ads, LinkedIn, Meta, YouTube, and programmatic platforms.
Optimize targeting, bidding, and creative performance to maximize ROI.
Manage campaign budgets, pacing, and forecasting with accountability for acquisition and revenue goals.

Analytics & Optimization

Monitor campaign performance, delivering regular reports and insights to stakeholders.
Run A/B and multivariate tests to improve ad copy, creative, landing pages, and targeting.
Leverage conversion tracking, attribution models, and analytics tools to improve efficiency and scale.

Cross-Functional Collaboration

Work with the Automation Manager to ensure seamless alignment between paid campaigns and nurture flows.
Partner with Content and Design teams to develop compelling ad creative and landing pages.
Collaborate with Data & Strategy to refine audience segmentation and customer journey optimization.

Innovation & Growth

Stay on top of digital marketing trends, emerging platforms, and competitor strategies.
Identify and test new acquisition channels to expand IronCircle’s marketing mix.
Champion a culture of experimentation and performance-driven decision making.

Experience/Skills Required

Bachelor’s degree in Marketing, Business, or related field (or equivalent experience)
5+ years of digital marketing experience, with a focus on paid search, social, and performance media
Proficiency with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and other major platforms
Strong analytical skills with hands-on experience using Google Analytics, GA4, and attribution tools
Experience with landing page optimization, A/B testing, and conversion rate optimization (CRO)
Proven track record of managing budgets, forecasting, and driving measurable ROI
Collaborative mindset with experience working cross-functionally in a fast-paced environment

Preferred

Familiarity with Salesforce, Marketing Cloud, and marketing automation platforms
Experience in education, workforce development, or multi-brand organizations
Familiarity with BI tools (Tableau, Power BI, Looker, etc.)
Strong communication and presentation skills; ability to tell a story with data
Entrepreneurial, curious, and results-oriented with a passion for testing and learning

Values

Passion is our driver.

Excellence is how we deliver.

People are our focus - learners and employees.

Change creates opportunity - we embrace change.

Learning never stops and neither do we.

Our Offer

Competitive benefits package includes: Medical, Dental, Vision, 401k, Paid Time Off.

Your Success is our Success

If you're a driven, collaborative person who thrives on breaking new ground and inspiring others to do the same, you’ll feel right at home here. We’re looking for someone who's passionate, high-performer and pushes boundaries in pursuit of something bigger.

You’re a self-starter with a “ready to make an impact on day one” mindset—confident in your ability to add real value from the start and grow with us over the long term. If that sounds like you, we think you’ll be a perfect fit.

At our core, we're more than just a company—we're a close-knit team on a mission to change lives through the power of education. We work hard, we play hard, and we deeply value each person’s contributions toward our shared goals. We can’t wait to welcome the next game-changer to our team. (Yes, we mean you.)

Equal Employer Opportunity (EEO) Statement

We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, we comply with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

Original Job Description