Stride
Private Schools Marketing Coordinator Contractor
CRM
Salesforce
Edtech.com's Summary
Stride, Inc. is hiring a Private Schools Marketing Coordinator Contractor. The role requires developing and executing full-funnel marketing strategies that increase awareness, engagement, inquiries, and conversions for private school products. The coordinator leads creative development, manages multi-channel campaigns, tracks key performance indicators, conducts market research, and partners cross-functionally to support business priorities while providing data-driven insights.
Highlights
- Develop and implement comprehensive marketing strategies for enrollment growth across digital, social, content, events, and partnerships.
- Create original marketing content including copywriting, design of lightweight assets like emails, ads, and social media posts.
- Manage and optimize paid, owned, and earned media campaigns to drive inquiries and funnel conversions.
- Track and analyze marketing KPIs, generating dashboards and recommendations for continuous improvement.
- Conduct market research and competitive analysis to target messaging effectively.
- Own the marketing calendar and coordinate campaign execution across the organization.
- Collaborate with leadership, enrollment, finance, operations, and school leaders to align messaging with business goals.
- Prepare presentation materials and data visualizations to communicate marketing impact to leadership.
- Required skills include Salesforce or comparable CRM, Microsoft Office suite, web proficiency, and digital marketing expertise.
- Qualifications require a bachelor's degree in marketing or related field and at least 5 years of marketing experience with full-funnel campaign execution.
- Compensation ranges from $26.83 to $50.00 per hour as a temporary contractor role through Workspend, including eligibility for benefits via Randstad.
Private Schools Marketing Coordinator Contractor Full Description
Job Description
SUMMARY: The Private Schools Marketing Contractor serves as a one‑person, full‑funnel marketing function responsible for building, executing, and optimizing creative marketing strategies that drive awareness, engagement, inquiries, and conversions for our private school portfolio. This role blends strategic thinking with hands‑on execution, functioning as the creative engine, project manager, content creator, brand steward, and performance analyst for all marketing initiatives. This position requires a high-energy, imaginative marketer who can translate ideas into compelling campaigns and measure what matters through disciplined KPI tracking and reporting.
ESSENTIAL FUNCTIONS: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.
- Develop and execute a comprehensive marketing strategy supporting enrollment growth for private school products, including digital, social, content, events, and partnership channels.
- Serve as the creative lead, generating original concepts, writing copy, building content, and designing lightweight marketing assets (emails, ads, social content, landing page briefs, etc.).
- Manage and optimize multi‑channel campaigns (paid, owned, and earned) to generate inquiries and improve conversion throughout the funnel.
- Establish and track key marketing performance indicators (KPIs), providing clear insights, dashboards, and recommendations for continuous improvement.
- Conduct market research, competitive analysis, and audience insights to inform targeted messaging and positioning.
- Own the marketing calendar and campaign roadmap to ensure timely, coordinated execution across initiatives.
- Partner cross‑functionally with leadership, enrollment, finance, operations, and school leaders to align messaging and support key business priorities.
- Support leadership with presentation materials, data visualizations, and narrative storytelling that highlight marketing impact.
- Other related projects as assigned.
Supervisory Responsibilities: This position has no formal supervisory responsibilities.
MINIMUM REQUIRED QUALIFICATIONS:
- Bachelor's degree in Marketing, Communications, Advertising, or related field.
- 5+ years experience in marketing, with demonstrated ability to develop and execute full-funnel campaigns; agency or contractor experience a plus.
- Proven background in digital marketing, social strategy, content creation, and KPI-driven performance analysis.
- Salesforce or comparable CRM experience.
- Microsoft Office (Outlook, Word, Excel, PowerPoint, Project, Visio, etc.); Web proficiency.
- Ability to travel 10% of the time
- Ability to clear required background check
- Etc.
Certificates and Licenses: List OR None required.
DESIRED QUALIFICATIONS:
- Highly creative thinker with strong storytelling and copywriting abilities.
- Strong understanding of digital marketing channels including paid search, social media, email, content marketing, and basic SEO principles.
- Ability to plan, manage, and execute marketing campaigns end‑to‑end.
- Demonstrated ability to analyze data and translate insights into actionable strategies.
- Proficient with marketing analytics tools, CRM systems, and campaign platforms.
- Strong attention to detail with excellent organizational and project‑management skills.
- Ability to collaborate effectively with cross‑functional teams while operating with autonomy.
- Passion for education and mission‑driven work a plus.
WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- This position is virtual and open to residents of the 50 states, D.C.
Compensation & Benefits: Stride, Inc. considers a person's education, experience, and qualifications, as well as the position's work location, expected quality and quantity of work, required travel (if any), external market and internal value when determining a new employee's salary level. Salaries will differ based on these factors, the position's level and expected contribution, and the employee's benefits elections.
- We anticipate this position will pay $26.83 - $50.00 per hour. This is a temporary/contractor role, and you will be an employee of Workspend. This salary is not guaranteed, as an individual's compensation can vary based on several factors. These factors include, but are not limited to, geographic location, experience, training, education, and local market conditions. Randstad offers a robust benefits package for eligible employees that can include health benefits, retirement contributions, and paid time off.
Job TypeEOR Contractor_CW (Fixed Term)
The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. All employment is "at-will" as governed by the law of the state where the employee works. It is further understood that the "at-will" nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.
If you are a job seeker with a disability and require a reasonable accommodation to apply for one of our jobs, you can request the appropriate accommodation by contacting stridecareers@k12.com.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
Stride, Inc. is an equal opportunity employer. Applicants receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status, or any other basis prohibited by federal, state, or local law. Stride, Inc. complies with all legally required affirmative action obligations. Applicants will not be discriminated against because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.
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