Edtech.com's Summary

McGraw Hill is hiring a Product Marketing Manager. The role involves leveraging market research and customer data to develop effective marketing strategies and product positioning, maximizing revenue, and ensuring product satisfaction throughout the product lifecycle. The manager collaborates with various teams, manages schedules, and develops content for multiple platforms.

Highlights

Lead in-market product strategy to maximize revenue and product satisfaction.
Collaborate with marketing, sales, and product development teams.
Write and edit copy for various marketing and promotional materials.
Maintain competitive landscape awareness for strategic differentiation.
Bachelor’s Degree in Marketing, Business, or Communications required.
Minimum of 5 years of experience in marketing roles, preferably in educational publishing.
Annual compensation range: $75,000-$95,000, plus potential bonus.
Opportunity for full range of medical and other benefits.
Strong skills in market research, segmentation, pricing, and positioning are advantageous.

Product Marketing Manager Full Description

Product Marketing Manager

United States
Marketing
School
Remote

Overview

Make an Impact!
At McGraw Hill we create best-in-class, next-generation learning platforms that are used by millions of students and educators worldwide from kindergarten through graduate school. Our goal is to accelerate student success through intuitive and effective learning tools and content that maximize a teacher’s time and a student’s learning experience. We do all of this in a supportive, collaborative environment where you can grow your career in a way that fits into your life.

How can you make an impact?
As part of the Marketing team, the Product Marketing Manager will leverage market research and voice of customer data to develop targeted segments, create compelling pricing strategies, and define undeniable positioning in the market and against competition to develop highly targeted, effective go-to-market and annual marketing strategies. The Marketing Manager does so as the owner of in-market product strategy who is responsible for maximizing revenue, maintaining margin, ensuring consistent product use, and maintaining high levels of product satisfaction of each owned product across all phases of the life cycle.

This is a remote position open to applicants authorized to work for any employer within the United States.

What you will be doing:

Collaborate within marketing, sales, and product development to bring the voice of the customer to everything you do.
Manage tactics, resources, and schedules to ensure timely and flawless execution and delivery working with cross-functional areas and with external agencies.
Review and translate insightful, comprehensive market research to understand the needs of the market and integrate them into our marketing strategies.
Write and edit copy, and manage creative production for content, promotional, and thought leadership assets, including print and online collateral, internal training materials and presentations, customer-facing product and market presentations, and sales enablement materials.
Maintain an understanding of the competitive landscape and provide competitive differentiation through sales support and the development of marketing strategies.

We are looking for someone with:

Bachelor’s Degree in Marketing, Business, or Communications.
A minimum of 5 years of experience in Marketing Communication, Product Marketing, or related marketing or sales functions – educational publishing industry preferred.
A willingness to take risks and try new things.
The ability to influence at all levels within the organization.
The ability to manage multiple projects simultaneously on time and on budget.
Desire to learn, ask questions and challenge conventional thinking.
Experience with segmentation, positioning, state adoptions, pricing, and new product development practices is a plus.

Why work for us?

At McGraw-Hill, we leverage cutting-edge technology to create innovative learning solutions that support learners at all stages of their educational journey. Our state-of-the-art digital tools and platforms provide personalized, interactive experiences that enhance understanding and retention. Being part of McGraw-Hill means joining a team dedicated to shaping the future of education and making a real impact on students' lives. It's an exciting opportunity to contribute to a company that values innovation, collaboration, and excellence.

The pay range for this position is between $75,000-$95,000 annually, however, base pay offered may vary depending on job-related knowledge, skills, experience, and location. An annual bonus plan may be provided as part of the compensation package, in addition to a full range of medical and/or other benefits, depending on the position offered. Click here to learn more about our benefit offerings.

McGraw Hill recruiters always use a “@mheducation.com” email address or communicate through our Applicant Tracking System, iCIMS. Any variation of this email domain should be considered suspicious. Additionally, McGraw Hill recruiters and authorized representatives will never request sensitive information in email.

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McGraw Hill uses an automated employment decision tool (AEDT) to assist in the screening process by recommending candidates with “like skills” based on resume and job data. To request an alternative screening process, please select “Opt-Out” when asked to “Consent to use of Automated Employment Decision Tools” during the application.

Original Job Description

Product Marketing Manager

United States
Marketing
School
Remote

Collaborate within marketing, sales, and product development to bring the voice of the customer to everything you do.
Manage tactics, resources, and schedules to ensure timely and flawless execution and delivery working with cross-functional areas and with external agencies.
Review and translate insightful, comprehensive market research to understand the needs of the market and integrate them into our marketing strategies.
Write and edit copy, and manage creative production for content, promotional, and thought leadership assets, including print and online collateral, internal training materials and presentations, customer-facing product and market presentations, and sales enablement materials.
Maintain an understanding of the competitive landscape and provide competitive differentiation through sales support and the development of marketing strategies.

We are looking for someone with:

Bachelor’s Degree in Marketing, Business, or Communications.
A minimum of 5 years of experience in Marketing Communication, Product Marketing, or related marketing or sales functions – educational publishing industry preferred.
A willingness to take risks and try new things.
The ability to influence at all levels within the organization.
The ability to manage multiple projects simultaneously on time and on budget.
Desire to learn, ask questions and challenge conventional thinking.
Experience with segmentation, positioning, state adoptions, pricing, and new product development practices is a plus.

Why work for us?

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