Kaplan
Product Marketing Manager
🇺🇸 Remote - US
🕑 Full-Time
💰 $64K - $100K
💻 Marketing
🗓️ November 18th, 2025
Edtech.com's Summary
Kaplan North America, LLC is hiring a Product Marketing Manager to lead marketing initiatives for its medical licensure test prep product suite. This role involves collaborating cross-functionally to develop and execute strategic marketing campaigns across B2B and B2C channels, focusing on digital and analytical approaches to support brand positioning and increase market share.
Highlights
- Develop and execute strategic marketing initiatives in collaboration with business stakeholders.
- Serve as the primary marketing expert on internal products and competitive market offerings.
- Create innovative marketing campaigns targeting multiple channels including web, SEO/SEM, email, social, and display advertising.
- Analyze customer needs throughout their educational journey from exams to career advancement.
- Collaborate with marketing channel owners to set and track KPIs and campaign goals.
- Require 5+ years of marketing experience with a focus on digital channels and specific segments like students and community organizations.
- Bachelor's Degree is mandatory; strong proficiency in MS Word, Excel, PowerPoint; Google Analytics experience is a plus.
- May require B2B marketing experience depending on product line.
- Compensation range: $64,000 - $100,000, based on qualifications and experience.
- Comprehensive benefits include remote work flexibility, retirement plan with company contributions, tuition assistance, health benefits starting day 1, and generous paid time off including volunteer and diversity days.
Product Marketing Manager Full Description
Job Title Product Marketing Manager
Job Description
For more than 80 years, Kaplan has been a trailblazer in education and professional advancement. We are a global company at the intersection of education and technology, focused on collaboration, innovation, and creativity to deliver a best-in-class educational experience and make Kaplan a great place to work.
The future of education is here and we are eager to work alongside those who want to make a positive impact and inspire change in the world around them.
Join our team as a Product Marketing Manager and become the market expert for our medical licensure test prep product suite (approx. 7 products). This fast-paced role demands an exceptionally organized and efficient self-starter capable of expertly balancing simultaneous projects across both B2B and B2C channels. You will be a key cross-functional collaborator, requiring proven communication skills to align stakeholders and marketing partners. If you have a solid foundation in product marketing and thrive in a high-impact environment, we encourage you to apply.
Responsible for developing strategic marketing initiatives and working across teams to execute. We are looking for a customer-focused team member with strong digital and analytical skills.
Main responsibilities include:
- Partner with business stakeholders to develop marketing initiatives to meet business objectives
- Being the go-to marketing expert for internal products and external competitive offerings
- Develop and implement forward-thinking, out-of-the-box ideas to increase market share
- Understanding customer needs throughout their educational journey; from exams to admissions and career advancement
- Ability to design marketing campaigns and strategies across multiple channels
- Support the marketing vision for the brand, including brand positioning, key differentiators, and customer engagement strategies
- Identify relevant content for customers and potential customers and channels for distribution
- Responsible for KPIs/goals for campaigns and other initiatives in collaboration with marketing channel owners
Requirements:
- 5+ years of marketing experience with a focus on digital channels
- Experience marketing to specific segments including students, gatekeepers, and community organizations
- Analytical skills, able to interpret multiple data sets to identify trends
- Bachelor's Degree required
- Experience with all marketing channels including web, SEO/SEM, email, social, and display advertising
- Strong proficiency with MS Word, Excel, PP
- Strong analytical skills - GA experience a plus
- Strong written and verbal skills including the ability to proof and edit content
- May require B2B experience, depending on the supported product line
Beyond base salary, our comprehensive total rewards package includes:
- Remote work provides a flexible work/life balance
- Comprehensive Retirement Package automatically enrolled in The Company Contribution Plan (8-10% annual company contribution based on tenure)
- Our Gift of Knowledge Program provides tuition assistance and substantial discounts for our employees and close family members
- Comprehensive health benefits new hire eligibility starts on day 1 of employment
- Generous Paid Time Off includes paid holidays, vacation, personal, sick paid time-off, plus one (1) volunteer day and one (1) diversity and inclusion day to participate and give back to our local communities
We are committed to providing a supportive and rewarding work environment where every employee can thrive. You can learn more about our full benefits package and total rewards philosophy here.
At Kaplan, we believe in attracting, rewarding, and retaining exceptional talent. Our compensation philosophy is designed to be competitive within the market, reflecting the value we place on the skills, experience, and contributions of our employees, while taking into account labor market trends and total rewards.
For full-time positions, Kaplan has two Salary Grades. This position is Salary Grade B: $64,000 - $100,000. The specific compensation offered will be determined by a variety of factors, including but not limited to the candidate's qualifications, relevant experience, education, skills, and market data. We are an equal opportunity employer and comply with all applicable federal and state wage laws.
#LI-Remote
#LI-JB1
LocationRemote/Nationwide, USA
Additional Locations
Employee TypeEmployee
Job Functional Area Marketing
Business Unit00091 Kaplan Higher ED
Diversity & Inclusion Statement:
Kaplan is committed to cultivating an inclusive workplace that values diversity, promotes equity, and integrates inclusivity into all aspects of our operations. We are an equal opportunity employer and all qualified applicants will receive consideration for employment regardless of age, race, creed, color, national origin, ancestry, marital status, sexual orientation, gender identity or expression, disability, veteran status, nationality, or sex. We believe that diversity strengthens our organization, fuels innovation, and improves our ability to serve our students, customers, and communities. Learn more about our culture here.
Kaplan considers qualified applicants for employment even if applicants have an arrest or conviction in their background check records. Kaplan complies with related background check regulations, including but not limited to, the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. There are various positions where certain convictions may disqualify applicants, such as those positions requiring interaction with minors, financial records, or other sensitive and/or confidential information.
Kaplan is a drug-free workplace and complies with applicable laws.
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