Edtech.com's Summary

Really Great Reading is hiring a Product Marketing Manager to lead product marketing strategy from positioning through launch and optimization. The role drives adoption, revenue, and market impact by crafting compelling stories, developing go-to-market strategies, and enabling sales teams with powerful messaging and tools.

Highlights

Lead go-to-market strategy, product launch planning, and execution.
Develop differentiated product positioning and clear value propositions.
Build sales enablement tools and partner with sales to improve win rates.
Conduct market research, competitive analysis, and synthesize customer feedback.
Track and analyze product adoption, pipeline contribution, and campaign effectiveness.
Collaborate cross-functionally with Product, Sales, Customer Success, and Marketing teams.
Requires 3-5 years of product marketing experience, preferably in EdTech, with strong storytelling and project management skills.
Proficiency with AI-powered tools for scaling marketing impact.
Bachelor's degree in Marketing, Business, Communications, or related field required.
Preferred experience includes PreK–12 literacy market, district-level buyers, curriculum products, and advanced certifications such as an MBA or Product Marketing Alliance credentials.

Product Marketing Manager Full Description

Reporting to: Director of Product Marketing Strategy
Location: Remote

Product Marketing That Powers Go-To-Market Execution

At Really Great Reading, we ensure every product we bring to market resonates and delivers measurable impact for our partner districts.

In a landscape where districts are making high-stakes literacy decisions, the difference between being considered and being adopted comes down to one thing: how clearly and powerfully we tell our story.

The Product Marketing Manager is the architect of that story.

This role transforms product capabilities into market momentum—driving adoption, enabling revenue, and ensuring every product shows up with clarity, confidence, and impact.

What You’ll Own

You will lead the end-to-end product marketing ecosystem—from positioning through launch and optimization—ensuring every product is differentiated, every message resonates, and every go-to-market motion drives results.

Your Impact Will Be Felt Across Four Pillars

Go-To-Market Strategy & Growth
- Lead product launch planning and execution
- Develop GTM strategies that drive adoption, pipeline, and revenue
- Align product marketing efforts with company growth priorities
Positioning & Narrative Power
- Define differentiated positioning rooted in customer needs and market dynamics
- Craft compelling messaging and value propositions
- Translate product features into clear, outcome-driven storytelling
Sales Enablement & Revenue Support
- Build high-impact sales tools and enablement resources
- Equip sales teams with messaging and insights to win competitive deals
- Partner with Sales to improve effectiveness and close rates
Market Intelligence & Insight
- Conduct market research and competitive analysis
- Synthesize customer and field feedback into actionable insights
- Inform product strategy with data-driven market perspective

What You’ll Do (Day-to-Day Excellence)

Strategy & Planning

Partner cross-functionally to plan and execute go-to-market initiatives
Align product marketing priorities with revenue and company goals
Support portfolio strategy and product prioritization

Execution & Delivery

Own end-to-end product marketing initiatives from ideation through launch
Ensure high-quality, consistent execution across all channels
Manage timelines and cross-functional deliverables

Content & Knowledge Management

Develop and maintain core messaging, positioning, and value propositions
Ensure consistency across marketing and sales materials
Build scalable libraries of reusable product marketing assets

Performance & Analytics

Track product adoption, pipeline contribution, and GTM performance
Analyze trends and identify opportunities for optimization
Deliver insights to improve strategy, messaging, and execution

Cross-Functional Collaboration

Partner with Product, Sales, Customer Success, and Marketing
Serve as the voice of the customer and market internally
Ensure alignment between product strategy and market needs

This role is directly tied to growth and market impact:

Revenue Impact

Product Adoption Rate (%)
Pipeline Contribution ($)
Revenue Influenced by Product Marketing
Win Rate on Supported Opportunities (%)

Go-To-Market Effectiveness

Launch success against timeline and adoption targets
Messaging effectiveness (sales and stakeholder feedback)
Campaign and content performance

Operational Excellence

On-time delivery of GTM initiatives
Sales enablement asset utilization
Speed to market for new products and features

Quality & Competitiveness

Competitive win/loss insights
Market differentiation strength
Customer feedback on messaging clarity

Cross-Functional Effectiveness

Stakeholder satisfaction
Responsiveness and collaboration effectiveness
Alignment to GTM priorities

What You Bring

3–5 years of Product Marketing experience (EdTech strongly preferred)
Proven success leading product launches and go-to-market strategies
Strong storytelling, messaging, and positioning skills
Experience building sales enablement tools that drive results
Ability to translate insights into clear, actionable strategies
Analytical mindset with experience using performance data
Strong project management and cross-functional collaboration skills
Comfort using AI-powered tools to scale impact and efficiency
A working style rooted in ownership, clarity, and results

Education & Skills

Bachelor’s degree in Marketing, Business, Communications, or related field
Strong communication and presentation skills
Ability to translate strategy into execution

Preferred Experience

PreK–12 literacy or education market experience
Experience working with district-level buyers and educators
Familiarity with curriculum or instructional products
MBA or Product Marketing certifications (e.g., Product Marketing Alliance)

Why Really Great Reading

At Really Great Reading, our benefits are intentionally designed to support the whole person — professionally, personally, and financially. We continuously evolve our offerings in response to team member feedback, changing life needs, and our commitment to building a high-performance, people-first culture.

Our benefits currently include:

Competitive 401(k) program with company matching
Comprehensive Medical, Dental, and Vision insurance
Generous Paid Time Off program
Employee Discount Program and partner savings
Ongoing professional development investment
Wellness and work-life balance initiatives
Evolving rewards shaped by team member voice

Physical Requirements

This is a remote role performed in a home or flexible workspace using standard technology tools. Responsibilities include extended computer use, virtual collaboration, and digital communication.

This role requires the ability to:

Work at a computer for extended periods of time
Use a keyboard, mouse, or similar input devices for navigation and data entry
View and interpret information on digital screens
Participate in virtual meetings and collaborative discussions

Really Great Reading is committed to providing reasonable accommodations to qualified individuals with disabilities and to supporting flexible, accessible work environments that enable every team member to do their best work.

Equal Opportunity Employer

Really Great Reading is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. Employment decisions are made without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by applicable law.

Final Note (Because This Role Matters)

This is not a “support the product” role.
This is a define the story, drive the strategy, and fuel the growth role.

If you’re ready to turn positioning into pipeline—and product into market momentum—we want to meet you.

Want to apply for this role? Please submit your cover letter and resume by emailing us. Include the title of the position being applied for in the subject line of the email.

Original Job Description