Udemy
Product Marketing Manager
Edtech.com's Summary
Udemy is hiring a Product Marketing Manager, Consumer to drive growth and engagement in its Consumer Business Unit. The role involves developing positioning and go-to-market strategies for consumer subscription products and AI-powered learning experiences, launching consumer partnerships, and leveraging consumer insights to optimize marketing impact.
Highlights
- Develop positioning and messaging tying skills to real career outcomes.
- Lead go-to-market planning and execution for consumer subscription initiatives.
- Launch and scale consumer partnerships to expand reach and improve career outcomes.
- Use consumer insight, research, and data to inform strategy and campaign iteration.
- Create marketing assets and enablement materials for product launches and adoption.
- Requires 4-6 years experience in product marketing for consumer or subscription products.
- Experience in go-to-market execution for digital products or platforms.
- Strong cross-functional collaboration and data-driven decision making skills.
- Compensation range: $106,000 to $132,000 USD base salary plus eligibility for equity.
- Opportunity to work in an AI-powered learning platform focused on skills development and career growth.
Product Marketing Manager Full Description
Product Marketing Manager
Austin, TX
Join Udemy. Help define the future of learning.
Udemy is an AI-powered skills acceleration platform built to help people and teams grow. It’s personalized, practical, and focused on real-world impact.
Our mission is simple: to transform lives through learning. Your work helps people around the world build skills they can use, whether they’re picking up something new or leveling up to stay ahead.
Over 80 million learners and 17,000 businesses already learn with Udemy. If you’re excited by change, energized by learning, and ready to have a real impact, you’ll feel right at home.
Learn more about us on our company page.
Product Marketing Manager, Consumer
About You
You’re a product marketer who knows how to turn insight into consumer impact. You’re comfortable moving from research and positioning through to storytelling, launch execution, and optimization. You thrive in cross-functional environments, collaborating with product and marketing partners to bring consumer products to market. You’re focused on driving subscription value and long-term consumer engagement, balancing strategic thinking with hands-on delivery.
About this role
The Product Marketing Manager, Consumer role sits within Udemy’s Consumer Business Unit, focused on supporting growth and engagement for Udemy’s consumer business.
Building on foundational product marketing skills, this role focuses on positioning, go-to-market planning, and execution for our consumer subscription and AI-powered learning experiences. You’ll help shape how consumers discover Udemy, convert into subscriptions, and stay engaged through guided certification and career journeys with clear skill outcomes.
You’ll also play a key role in launching and scaling consumer partnerships, working cross-functionally to bring partner-led experiences to market that expand reach, strengthen credibility, and support subscription growth.
What you’ll do
- Develop positioning and messaging that connects skills gained to real career outcomes for consumers
- Lead go-to-market planning and execution for key consumer subscription initiatives, supporting launch, adoption, and engagement of AI-powered learning experiences
- Launch and scale consumer partnerships that expand reach, strengthen credibility, and improve career outcomes
- Support initiatives that drive qualified traffic, conversion, engagement, and retention across the consumer funnel
- Use consumer insight, research, and performance data to inform positioning, campaign strategy, and iteration
- Create clear, persuasive marketing assets and internal enablement materials to support launches and ongoing adoption
What you’ll have
- 4–6 years of experience in product marketing for consumer or subscription products
- Experience supporting or leading go-to-market for digital products or platforms
- Strong ability to translate consumer and market insight into clear positioning and messaging
- Proven cross-functional collaboration skills
- Comfort working with data and performance metrics to inform decisions
Nice to have
- Experience with subscription or marketplace businesses
- Exposure to consumer partnerships
- Interest in professional skilling, careers, or the future of work
At Udemy, we strive to be transparent around compensation. Actual compensation for this role is based on several factors, including but not limited to job-related skills, qualifications, experience, and specific work location due to differences in the cost of labor. In addition to a base salary, this role is also eligible for equity.
Hiring Compensation Range
$106,000—$132,000 USD
Why work here?
You’ll grow here.
Learning is part of the job. You’ll get full access to Udemy courses, a monthly UDay to invest in yourself, and a budget to spend on whatever helps you improve. Many people are diving into AI lately, but what you focus on is up to you.
Learning is part of the job. You’ll get full access to Udemy courses, a monthly UDay to invest in yourself, and a budget to spend on whatever helps you improve. Many people are diving into AI lately, but what you focus on is up to you.
AI is real here.
We use it in the way we learn and the way we work. You’ll have the space and tools to experiment, apply, and get better at using AI in practical ways.
We use it in the way we learn and the way we work. You’ll have the space and tools to experiment, apply, and get better at using AI in practical ways.
You’ll own your work.
We trust people to lead, make decisions, and follow through. You don’t need to wait for permission or layers of approval to have an impact.
We trust people to lead, make decisions, and follow through. You don’t need to wait for permission or layers of approval to have an impact.
You’ll build with others.
We collaborate openly and shape ideas together. Everyone has a voice, and good thinking is welcomed from any direction.
We collaborate openly and shape ideas together. Everyone has a voice, and good thinking is welcomed from any direction.
You’ll see your impact.
What you build helps people grow their skills, change their careers, or find a path forward. You’ve got the experience, why not use it to help others gain theirs?
What you build helps people grow their skills, change their careers, or find a path forward. You’ve got the experience, why not use it to help others gain theirs?
Bring your curiosity. We’ll bring the platform and the support. Let’s LEARN together.
Our Benefits Start with U
Our benefits start with you and were built to provide you and your family with the protection and care you need, making it easy to access the right coverage when you need it most. Benefits vary by region, and we encourage applicants to review our Australia Benefits, India Benefits, Ireland Benefits, Mexico Benefits, Turkiye Benefits & US Benefits, pages to get an understanding of some of the benefits we offer. For details on region-specific benefits, please refer to the information provided during the hiring process.
Benefits outlined are provided as a general overview and may vary depending on the location, role, and employment classification. All benefits are subject to change at the discretion of the organization and in accordance with applicable laws and policies.
At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability. We understand that not everyone will match each of the qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!
Information regarding data privacy is available within the Udemy Careers Privacy Notice.
Similar Jobs
Senior Social Media Manager (LEGO Education)
Lego
📍 Hybrid - DK
Senior Marketing Operations Manager
Risepoint
🇺🇸 Remote - US
Senior Marketing Operations Manager
Edmentum
🇺🇸 Remote - US
Business Partner Key Accounts
Lego
🇺🇸 Hybrid - Boston, MA
Creative Marketing Manager
Lego
🇺🇸 Hybrid - Boston, MA
