PowerSchool
Product Marketing Manager
Edtech.com's Summary
- Own product and solution-level positioning and messaging aligned with company narratives
- Translate product capabilities into clear, customer-facing value stories and use cases
- Plan and execute product launches and deliver readiness materials
- Create content including web pages, sales assets, and messaging frameworks
- Collaborate with Product Management, Sales, Enablement, and Customer Success teams
- Gather customer, market, and competitive insights to refine positioning
- Support customer-facing teams with messaging and proposal materials
- Measure success via engagement, adoption, and contribution to pipeline growth
- Requires 3–6+ years of product or solution marketing experience
- Strong writing, storytelling, and cross-functional partnership skills required
- Estimated base compensation range: $95,600 - $119,500 USD
- Comprehensive benefits including insurance, 401(k), parental leave, and tuition reimbursement
Product Marketing Manager Full Description
Overview:
At PowerSchool, we are a dedicated team of innovators guided by our shared purpose of powering personalized education for students around the world. From the central office to the classroom to the home, PowerSchool supports the entire educational ecosystem as the global leader of cloud-based software for K-12 education. Our employees make it all possible, and a career with us means youâre joining a successful team committed to engaging, empowering, and improving the K-12 education experience everywhere.
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Team Overview
Our Marketing team leads, develops, and executes PowerSchoolâs global marketing initiatives. Responsible for brand, corporate communications, demand-generation, and solution marketing, the team works across all major marketing functions to drive alignment of the organizationâs messages across all channels to ensure we meet our sales targets.
Responsibilities:
This is an exciting time to join PowerSchoolâs Product Marketing team. We are evolving how we bring our solutions to market, organizing around customer priorities and educational impact rather than individual products alone. We are looking for curious, driven Product Marketing Managers to help shape solution-level strategy, bring new capabilities to market, and turn product innovation into meaningful value for educators and students.
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In this Product Marketing Manager role, you will own product and solution-level messaging, content, and launches while collaborating closely with partners across Product, Sales, Customer Experience, Enablement, and Marketing. Whether you are earlier in your product marketing career or ready to take on greater scope and influence, this role offers the opportunity to grow, stretch, and make a real impact.
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Key Responsibilities
- Own product and solution-level positioning and messaging, aligned to broader category and company narratives.
- Translate product capabilities into clear, customer-facing stories that connect to real use cases and outcomes.
- Plan and execute product launches and announcements, delivering go-to-market assets and readiness materials.
- Develop solution and product content such as web pages, sales assets, customer stories, and messaging frameworks.
- Partner cross-functionally with Product Management, Sales, Solution Engineering, Enablement, and Customer Success.
- Gather customer, market, and competitive insights to continuously refine positioning and storytelling.
- Support customer-facing teams with the messaging and materials they need to build value hypotheses, proposals, and responses.
- Measure success through engagement, adoption, asset usage, and contribution to pipeline and growth.
Qualifications:
Qualifications
- 3â6+ years of experience in product marketing, solution marketing, or a closely related role (level determined based on experience, scope, and impact).
- Proven ability to translate product capabilities into clear, customer-facing value stories.
- Strong writing and storytelling skills, with experience creating messaging, content, or go-to-market assets.
- Experience partnering cross-functionally with Product, Sales, Enablement, Customer Experience, or Marketing teams.
Compensation & Benefits:
PowerSchool offers the following benefits:
- Comprehensive Insurance Coverage (including Medical, Dental, Vision, Pharmacy benefits, Life Insurance and AD&D)
- Flexible Spending Accounts and Health Savings Accounts
- Short-Term Disability and Long-Term Disability
- Comprehensive 401(k) plan
- Generous Parental Leave
- Unrestricted paid time off (known as Discretionary Time Off - DTO)
- Wellness Program, including ClassPass & Employee Assistance Program
- Tuition Reimbursement
- Optional Benefits: Pet Insurance, Identity Theft Protection, Student Debt Repayment Program and Prepaid Legal coverage
A reasonable estimate of the base compensation range for this position is $95,600 - $119,500 USD. This compensation range is specific to the United States and it incorporates many factors including but not limited to an applicant's skills and prior relevant experience and training; licensures, degrees, and certifications; internal equity; internal pay ranges; and market data/range parameters.
EEO Commitment:
PowerSchool is committed to a diverse and inclusive workplace. PowerSchool is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Our inclusive culture empowers PowerSchoolers to deliver the best results for our customers. We not only celebrate the diversity of our workforce, we celebrate the diverse ways we work. If you have a disability and need an accommodation regarding our recruiting process, please let us know by emailing accomodations@powerschool.com.
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