Skillshare
Product Marketing Manager
🇨🇦 Remote - CA
🕑 Full-Time
💰 TBD
💻 Marketing
🗓️ September 28th, 2025
Edtech.com's Summary
Skillshare is hiring a Product Marketing Manager to lead go-to-market strategies and enhance product positioning for their creative learning platform. The role involves collaborating across teams to translate user insights into messaging and campaigns that drive adoption, engagement, and retention among learners and teachers.
Highlights
- Lead go-to-market strategy and develop compelling positioning and messaging.
- Translate user research and market insights into actionable product and marketing recommendations.
- Collaborate with product, design, marketing, and community teams to drive product adoption and user engagement.
- Conduct competitive analysis to inform product and marketing strategies.
- Develop internal enablement materials such as playbooks and sales collateral.
- Measure and optimize the impact of product launches and marketing campaigns.
- Require 5+ years of experience in product marketing, preferably in consumer subscription, edtech, or creative platforms.
- Strong communication skills with ability to simplify complex ideas for diverse audiences.
- Data-driven with analytical skills paired with creative storytelling capabilities.
- Mission-focused on building a thriving creative learning community, with emphasis on collaboration and leadership.
Product Marketing Manager Full Description
Skillshare is the leading learning community for creatives. With more than 30,000 expert-led classes in illustration, design, photography, video, marketing, and more, Skillshare empowers anyone, anywhere to learn new skills, share expertise, and unlock their creative potential. Hundreds of thousands of member subscribers around the world come to Skillshare to discover new passions, advance careers, and connect with an inspiring community of teachers and peers. Backed by top investors including Newspring Capital, OMERS Ventures, and Union Square Ventures, our mission is to build the worldâs most thriving creative learning community.The Role
- Weâre looking for an experienced, customer-obsessed Product Marketing Manager to elevate our positioning, market insights, and product experience to capture the hearts and minds of creative learners and teachers around the world. This is a highly cross-functional role. Youâll sit at the intersection of product, design, marketing, and community, translating insights into product recommendations and go-to-market strategies that boost adoption, engagement, and retention.
- Lead go-to-market strategy: Craft compelling positioning, messaging, and offerings that will captivate learners and teachers and boost retention.
- Act as a voice of the customer: Translate user research and market insights into compelling narratives that guide product development and marketing campaigns.
- Develop compelling storytelling: Bring the Skillshare experience to life through clear, differentiated messaging across channels.
- Drive adoption and engagement: Partner with product and growth teams to design campaigns that encourage members to discover, try, and return to Skillshare, again and again.
- Perform competitive analysis: Create and share insightful analyses on key competitors. Pull out actionable insights that can be used to boost our own product and marketing efforts and better serve learners and teachers.
- Enable internal teams: Build playbooks, briefs, and sales/marketing collateral that help teams communicate our value proposition in a compelling manner.
- Measure and optimize: Track the performance of launches and campaigns, analyze whatâs working (and whatâs not), and continuously refine based on your learnings.
- Experience: You have 5+ years in product marketing or related roles, ideally in consumer subscription, edtech, or creative platforms.
- Excellent communicator: You are a gifted writer. You distill complex ideas into crisp, engaging messages and are good at adapting them to different audiences.
- Customer-centric mindset: You are skilled at market research â and have a knack for uncovering what matters most and translating those insights into action.
- Collaborative approach: You thrive in cross-functional settings and enjoy working closely with product managers, designers, and your fellow marketers.
- Leadership qualities: You influence and inspire cross-functional teams to implement a shared vision.
- Analytical skills: Youâre highly data driven and adept at testing hypotheses, measuring impact, and refining strategies.
- Creative flair: You understand how to balance data-driven decision-making with creative storytelling that resonates and engages.
- Mission alignment: Youâre excited by Skillshareâs vision of building the worldâs most thriving creative learning community.
- Our team: We have a passionate, creative, and innovative team that is a lot of fun to work with.
- Our mission: Weâre doing work that matters â connecting lifelong learners around the world and empowering them to pursue their creativity.
- Flexibility: We believe that doing your best work means living a full life. That means different things for everyone, so we optimize for trust, invest to support remote teams, offer home office stipends and co-working spaces in multiple cities, have an unlimited vacation policy (with a required minimum!), and encourage work-life balance.
- Impact: Your work will directly shape the experience of millions of students and teachers on Skillshare.
- Your growth: Youâll have opportunities to take ownership, collaborate across disciplines, and expand your expertise.
- Benefits: We believe that doing your best work means living a full life. We support our team with unlimited PTO, gender-neutral parental leave, anniversary sabbaticals, and healthy stipends for creativity, learning, and personal wellness.
At Skillshare, we believe creativity thrives in an inclusive environment. Weâre excited to meet candidates from all backgrounds and experiences. If youâre passionate about what we do but donât check every single box, weâd still love to hear from you â curiosity and growth matter most to us.
About Skillshare
Skillshare is an online learning community whose mission is to connect curious, lifelong learners everywhere â and, in so doing, build a more creative, more generous, and more prosperous world. Today, our community has grown to millions of members who come to Skillshare to learn creative and entrepreneurial skills, network with peers, and even teach a class themselves. We are backed by OMERS Growth Equity, Union Square Ventures, Spark Capital, Amasia, Spero Ventures, and Burda Principal Investments.
Skillshare is committed to building a diverse team that reflects a variety of backgrounds, perspectives, and skills. We work to ensure a consistent interview process, and inclusive work environment for all.
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